"You have a new order!" At 10:30 in the morning, a store in a famous Chinese catering store, Shiwang Mansion, was already busy. The backstage is cooked, the front desk is packed, and the quality lunches of "workers" are released. In recent years, restaurants in various places hav

"You have a new order!" At 10:30 in the morning, a store in a famous Chinese catering store, Shiwang Mansion, was already busy. The backstage is cooked, the front desk is packed, and the quality lunches of "workers" are released. In recent years, restaurants in various places have been severely affected by the epidemic, and they have attached importance to takeaway operations. Takeaway operation planners have once become "hot talents".

95 post-job takes up his new position and conveys the latest industry trends to merchants

"My name is Han Jiawei, I am a post-95s. I am usually interested in catering and eating. Now I help merchants to do some business expansion . In layman's terms, it is a takeaway operation planner." It is of course far from enough to like to eat. If you want to become a qualified planner, Han Jiawei summarized a few points.

First of all, it is to conduct a "physical examination" for the merchant to diagnose and score, understand the store's operation overall, see where the score is high and where the score is low, and then carry out targeted rectification to improve the online response rate and negative review response rate to customers. Secondly, we must optimize the distribution range and eliminate some invalid distribution areas to make the distribution distance reach the optimal value.

Another important point is to customize new sets for the different consumer groups in the store. For example, for business meals that are mainly for unit or simple work meals, each merchant has its own positioning, and it is the responsibility of the planner to launch "private customization" for them.

Han Jiawei also recommended a takeaway weapon - "Food Treasure" for merchants to improve the takeaway efficiency of merchants. Just scan the QR code on the order on the food delivery treasure, and the takeaway rider will receive a reminder that the order has been completed. At this time, picking up the food again will save you waiting time and greatly improve the delivery efficiency. After

, Han Jiawei will check every week, and will conduct an operation review with merchants from time to time to convey the latest industry trends to merchants.

tailored. Time-honored restaurants launch takeaway single meals

Take the Lion Palace as an example. As a famous Chinese restaurant store, its dining scenes are mostly family gatherings, business banquets, company team building, etc. Han Weijia noticed that for takeaway orders, the demand for single-person meals accounts for 50%.

In response to this, Han Jiawei and the merchants took the initiative to communicate, redesigned the online takeaway menu, made large portions of the previous meals into small portions, and added single-person meals. At the same time, the "Free-Free" package is launched. Consumers can match any of the three main dishes and three side dishes to have more choices.

At present, ordering a signature love package online and matching platform coupons only costs 20 yuan, which truly reduces the average customer price while ensuring quality, making mid-to-high-end catering a "favorite" for office workers around the world.

"We can only see some of the operational situation of our own brand. The takeaway operation planner can provide us with some large-dimensional analysis and data. For the takeaway operation sector, we can also give us some good training and empowerment." Xing Guangting, operation director of the Shiwang Mansion, said.

Work together inside and outside. Single store sells more than 2,000 orders online for a single store.

In addition to using external forces, the catering industry itself is also actively seeking change. "For the Lion King's Mansion, there are many such scenes of party banquets, but in fact, all the dining scenes of customers are not limited to these. Our original intention of making takeaway is to hope that they can also eat delicious meals in some scenes of work and life." Xing Guangting, operation director of the Lion King's Mansion, said that when he first started making takeaway, some service staff in the store did not understand, and felt that even if he made 100 orders of takeaway every day, the money he earned might not be as good as the consumption of a private room. Afterwards, the store trained the service staff and told them that the takeout was to allow more people to enjoy the quality takeout from the Lion King's Mansion in different life scenarios. As orders continue to increase, employees are becoming more and more motivated. Now, the kitchen starts preparing the pre-day order at 10 o'clock every day, packing hot and cold dishes separately, sealing them, and then packing them for meals. A assembly line is down, saving time and effort.

Currently, the store sells more than 2,000 orders per month in a single store, an increase of nearly a hundred times compared with the previous one.

"What you may see outside is a change in order quantity, but inside is actually the overall service awareness of the employees, including the importance of takeaway, the requirements for the quality of dishes, etc. This overall improvement. For the store environment and services that takeaway customers do not enjoy, we will make more concessions in terms of price and return the benefits to customers." Xing Guangting said. (Poetry)

Source: Guangming.com