The development of the liquor industry has been in a state of singing all the way. In recent years, different brands of liquor have been scrambling to emerge like bamboo shoots after a rain. Faced with the overwhelming white wine, it has become a problem to choose a good wine.
I don’t know when the advertisements and slogans such as “If you want to drink, drink pure grain wine” and “pure grain wine is good but not good” filled my ears, and more people focused on pure grain wine. But the price span of pure grain wine is very large. We all know that big-name wines have four-digit prices; while many small workshops only sell double-digit prices, and even bluntly said: The cost of a pound of grain wine is less than ten yuan, so we dare to sell it so cheaply.
This made wine lovers wonder, since some people say that the cost of grain is so low, why is the price difference between of grain wine on the market so big? A winemaker with many years of experience in brewing tells us the answer.
Around 1959, after the founding of New China, the shortage of food was in a state of decline, and more and more people could not even afford to eat, let alone the luxury of making wine with grain. It was normal that pure grain wine was expensive at that time. But in this era, food is abundant and the price gap is so large, which is nothing more than the following reasons.
1. Wine companies with different raw materials quality
0 have put in their efforts in selecting raw materials, and have undergone strict screening. For example, the most commonly used sorghum is Maotai Town local red tassel glutinous sorghum, which is more expensive than ordinary sorghum . Moreover, the raw materials are selected for sorghum particles with full grains and very uniform sizes. But the small workshop does not care about the texture of the raw materials. As long as it is grain, it is grain and wine, and it may even be made of moldy raw materials. Compared with
, the cost will be immediately clear.
2. Winemaking engineer
small workshop needs no need to say, just brewing wine and then selling it. The entire workshop has enough operation. In addition to the basic brewing raw materials, these brand wines need more importantly the blessing of brewing engineers. For a wine, the brewing engineer is the soul.
. Wine-making engineers are very rare and need to be hired at a large price, which is of course a huge cost.
For example, this Guokang 1935 wine has stood out in a very short time and has been well received by the majority of wine lovers. Its high-quality raw materials and brewing technology are the fundamentals. The most important thing is that a legendary brewing engineer has joined.
This engineer is Chen Xingxi. She has worked in Moutai Distillery for 25 years and has contributed to the emergence of Moutai's series of products. After retiring from Moutai, he did not stop because of this, but continued to explore the field of sauce wine. After continuous efforts, he launched this "100 Yuan Kunsha Wine" Guokang 1935.
This wine is rich and slightly yellow, and the aroma of wine and sauce is very rich. The aroma of sauce in the mouth fills the entire mouth with a light grain aroma. It is smooth and comfortable to drink. After drinking it, it leaves a fragrance for lips and teeth, making people unable to help but have another cup.
3. Different brewing techniques
Small workshop brewing can only ensure that the brewed wine can be drunk, while brand wine needs to go through multiple tedious procedures. Different types of wine have different brewing processes. For example, if sauce wine uses 12987 brewing technology, it will take at least one year and requires more than 100 complicated processes. After the wine is finished, it will also require cellaring and mixing to be considered a truly qualified product.
These time and labor costs are huge expenses, which are not comparable to ordinary small wineries.
4, brand effect
, you don’t need to add more details, you know that it is “advertising”. Generally, large wine companies will use some publicity methods to increase the popularity of their products. Once the popularity goes out, the brand will get a lot of orders. At this time, the product is sold but it is also a "brand". Small factories have no cost of brand promotion, so they can only win in terms of price.
Based on the above points, we can see that there are many factors that differ in the price of wine so much, but if you just drink it yourself or a regular party, there is no need to choose too big-name wine. As long as it has a high cost performance, it is worth choosing.
Recommended ones include Huang Guaibo Fen, Jin Jiannan K6, Guokang 1935, etc. What other wines do you know with high cost performance? Let’s share them together!
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