I heard that KFC opened a milk tea shop in Suzhou . I also heard that because of the poor design such as the logo, netizens complained that it was "like a copycat" and "too cheap" .
With the mentality of eating melon, I searched for this "KFC Grandpa Zizai Tea".
Objectively speaking, although the pink logo has changed from the previous red color, and it does look a bit like a copycat, the overall design is not bad, fresh and cute.
Doesn’t it say, “Red and green are so ugly that they race bullshit”?
On the hue circle, red and green are about 180° apart and are a set of complementary colors.
Because the colors are so different, when put together they often make us feel disharmonious and eye-catching.
But why can a KFC milk tea shop look so good with the same red and green colors?
After some observation and research, we summarized 3 tips on "how to make red and green look better" . If you have the skills, you can learn it secretly together!
Reduce the color saturation and lightness
While the hue remains unchanged, you only need to reduce the color saturation and lightness , and the combination will instantly become less eye-catching.
Here is another little knowledge point~
How to visually check the color saturation/brightness?
can use PS solid color picker . The further to the left, the lower the saturation of the color; the further down, the lower the brightness. Let’s compare
.
First, we extract the color matching of Grandpa Zizai Tea.
Then use the PS color picker to compare the difference between free tea and the traditional "red with green".
Obviously, when the selected colors are all located on the upper right side of the color picker, the matching will be very dazzling;
and when we pick the colors on the left and below, reduce the saturation and brightness of the colors, and the matching will look dazzling. More natural. The same goes for
in PPT.
The saturation and brightness are too high, so bad!
reduces the brightness, and the grade instantly increases by 100 times.
So, if you want to make a PPT with a red and green theme, try using a color with less saturation and brightness~
Choose one color as the main color
In order to reduce the contrast between red and green, we can also choose one of them Use one color as the main color and reduce the proportion of the other color.
For example, the mask design of Zizai Tea uses green as the main color and red as the embellishment color.
In this way, the contrast and conflict between the two colors will not be so obvious.
When used in PPT, you can use red as the main color and green as the auxiliary color:
You can also use green as the main color and red as the auxiliary color:
▲ Designer @ Dad Works
The auxiliary color is Embellish the page and enrich the layers at the same time, It can also play a role in highlighting.
Therefore, when we feel that the color contrast in PPT is too strong, making it difficult to read, or even making the page unfocused, we can use this method.
Color system expansion reduces the proportion of red and green
If we want to further reduce the contrast of red and green, we can reduce the proportion of red and green again through color system expansion, and use these two colors as embellishment colors on the page.
For example, refer to the handbag packaging design of Zizai Tea. In addition to red and green, some yellow is added.
On the color wheel, yellow happens to be the middle color of red and green.
medium color difference can give the color a certain contrast and visual impact without being too strong.
Therefore, the combination of the three is more harmonious and stable, , and less likely to make mistakes.
can be small and fresh:
can also be very solemn:
In addition, you can also learn from the store design of Zizai Tea. increases the area occupied by black, white and gray, and uses red and green as embellishment colors in the space.
Moreover, the versatile black, white and gray can also be used as background color or fill color in large areas.
▲ Designer@风音精品
▲Designer@鱼香精品
The overall look is very harmonious, not eye-catching at all~
is written at the end:
Today’s knowledge There are more points, the old rule
we start from KFC· Grandpa learned 3 tips on "how to make red and green look better" during a cup of tea:
Keep the hue unchanged and reduce the saturation and brightness of the color.
Select one of the colors as the main color and the other color as the secondary or accent color.
expands the color system to reduce the proportion of red and green, using both colors as auxiliary or decorative colors.
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