If Chinese entrepreneurs cannot gain confidence, the economic situation will not be fundamentally reversed. Wall Street There is a saying that confidence is more expensive than gold. The trust crisis problem must be solved. Chinese private enterprises are in a crisis of bankruptcy! To survive in this current situation, bosses must change their business thinking.
The government and state-owned enterprises are much faster than our private enterprises in capital operation. This is where our private enterprises have to catch up. Today’s topic is actually capital operation.
Capital operation, to put it bluntly, is actually where to get money and how to get it. Is it the same to take money from banks and funds? We should take the money we don’t have to pay back from fund , the difference is huge. The content of
capital operation is actually: capital + interpersonal relationship + social relationship. The developed United States and European countries also add their own culture, so these developed capitalist countries are called virtual economy countries. China is called a country with a real economy. How big is the difference between a country with a real economy and a country with a virtual economy?
Let’s take a look at the content of capital operations, including funds, interpersonal relationships, social relationships and culture. Are these things virtual or real? There is fiction and reality. Many people say that the funds are real, but in fact the funds are also virtual. If the funds were real, there would be no inflation of and . Do we experience inflation every year? It shows that the funds are also empty. So have you discovered that all the content of capital operation is fictitious.
What I want to tell you is that if the environment changes and laws and regulations change, then our thinking in running a business must change and the methods of running a business must be relearned. We say that the time, place, and people are favorable. Heaven and earth have changed. Do you want your people to change? If people don’t change, they will be eliminated.
For example, these things are all fictitious. You can think this thing is worth 10 million, that thing is worth 100 million, or a trillion. It is okay to value it at zero. Have you ever discovered that the rules of the game that are operating now are completely different from the rules of the game that we all have in our minds? Your previous 30 years of experience in running a business suddenly find that it is useless. Companies with huge losses can still be listed for financing, and the chairman is worth tens of billions or hundreds of billions. We are exhausted and owe a lot of debt, and the company is about to die. Therefore, it is very painful for Chinese entrepreneurs, and even listed companies are suffering. Why?
Because many of our companies have become listed companies, the entrepreneur's mind has not changed. He still uses traditional product profit thinking to compete in the capital market .
are also entrepreneurs. Jack Ma and Ma Huateng are in the same time period and under the same conditions, so they don’t have to jump off the building. Two reasons. First, most of the money taken by Ma Yun and Ma Huateng is money that does not have to be repaid. For example, Jack Ma raised US$20.5 billion in New York Stock Exchange , and then made so much money later. Therefore, if he borrows less money from the bank, the bank will not lend him money, and his capital chain will not be broken. But if you think about our Jindun Zhou Jiancan entrepreneurs who are also listed companies, why would they jump off the building? Because most of his money is debt and must be repaid. If you can't pay it back, I will go bankrupt. Why did he jump off the building? Because it is a listed company, the information and claims it has published in the past three years are only over RMB 300 million, but it actually borrowed RMB 45 billion. So he will be convicted of fraud. Instead of going to jail, he might as well jump off the building. In fact, bankruptcy is not important, what is important is getting in. This is the essential difference between entrepreneurs with traditional thinking and entrepreneurs with capital thinking.
Because you went public accidentally, you don’t know that you don’t have capital thinking after going public. What you are facing are the world’s capital predators. Jack Ma and Ma Huateng are actually consortiums. They carry out capital operations in large quantities. Most of their profits come from capital profits and model profits. And your profit is the product price difference profit, this is the difference.
In the era of digital economy, bosses must change their business thinking and relearn how to run a business in order to achieve sustainable development.
(text/Xu Chenggong 2022.12.25 Shenzhen)
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