Digitalization has become a consensus for enterprise development, but how enterprises find the right digital path to improve market competitiveness has become a topic of concern to many enterprises.

digitalization has become a consensus for enterprise development, but how enterprises find the right digital path to improve market competitiveness has become a topic of concern to many enterprises. At the "2022 Digital Management Summit Forum" recently held by Huxiu United Enterprise WeChat, with the theme of "Amazing Chinese Companies", digital operators from well-known enterprises such as Ritan Park, Ike Frisbee, Bitute, Xunxing Zipper, Wangfujing Group and other well-known enterprises shared their innovative attempts in digital organization management, intelligent manufacturing, and smart retail.

2023 is coming. Looking back on the year 2022, although there are huge uncertainties in domestic and foreign markets, there are still a large number of forward-looking corporate organizations across the country that have successfully seized digital opportunities and grown against the trend: Heilongjiang local supermarket Biyoute, which emerged from Hegang , saw sales increase by 52% year-on-year; China's listed zipper giant Xun Xing Zizi has recovered from the epidemic and has steadily met the extremely high requirements for flexible supply chains imposed by the trend of "quick returns for small orders" in the clothing industry; traditional department store giant Wangfujing Group has successfully reached millions of fans and potential consumers with the help of digital tools...

Humanities and Finance Observer Qin Shuo proposed after visiting a large number of companies on the spot that the market environment facing the development of Chinese enterprises has changed from "following the trend" in the past to "going against the trend" now. The epidemic will have a profound impact on the collaboration model of the supply chain, the online integration of organizations, and the offline sales model.

Qin Shuo listed well-known cross-border e-commerce SHEIN and collaborated with industry chain suppliers such as fabrics, accessories, and small order processing through digital tools. Xunxing Zipper used corporate WeChat to efficiently connect overseas air freight needs and carriers, and proposed that the faster corporate organizations and industry chains respond to market demand, the faster they can break through. He believes that from the industrial end to the consumer end, it is also a process of information exchange, adjustment and feedback. The lower the cost of information transmission, the faster and more accurate the transmission speed, the higher the decision-making efficiency of economic entities. "The energy of an enterprise in the future is equal to the power of the enterprise's connection ability," he said. Kong Rong, co-director of

Tianfeng Global Foresight Research Institute, predicts that with the rapid growth of IT expenditures of large, medium and small enterprises, as well as the demand for cost reduction and efficiency improvement in areas such as online office, supply chain digitization, and user enterprise customer service, enterprise service software will bring huge opportunities next year. Especially after the epidemic, online working is still a trend, and the organizational structure of many companies will also undergo profound changes in the future.

(Original title: Enterprise digital operators discuss digital growth)

Source: Beijing Daily client reporter Sun Qiru

Process editor: u030

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