is the quadrennial sports event with the largest number of visitors around the world, 2022 Qatar World Cup officially kicked off on November 20.
This World Cup has set a new record in one go: the first World Cup held in Middle East and the Arab region, with an investment of up to US$220 billion (about RMB 1.6 trillion), ticket prices have set a new record, and the number of viewers around the world may reach 5 billion.
Although there was no participation of Chinese football at this Qatar World Cup, the "Chinese flavor" remained unabated. More than 10 A-share listed companies participated widely, ensuring the smooth progress of the game.
html More than 410 A-share listed companies provide products or services for World Cup
This time, Chinese elements on and off the court can be seen everywhere. According to statistics from Nanduwan Finance and Social Security reporters, there are more than 10 A-share listed companies providing products or services for this World Cup.
Countdown screen at the opening ceremony Xinhua News Agency reporter Han Yan Photo
In terms of venue construction, the Lucerne Stadium, the most important stadium in the Qatar World Cup, is undertaken by China Railway Construction (601186.SH), CIMC Group (000039.SZ) is responsible for the production of containers for 974 stadiums, Seiko Steel Structure (600496.SH) is responsible for the construction of Lucerne Stadium, Juli Rigging (002342.SZ) is responsible for the design, supply and installation of the cable membrane structure system of the two World Cup stadiums. Sany Heavy Industry (600031.SH) has arranged nearly 100 equipment of various types to participate in the construction of all 8 World Cup stadiums.
In terms of power systems, China Power Construction (601669.SH) undertakes the first photovoltaic power station in Qatar to ensure the power supply demand of the World Cup. Sumeida (600710.SH) is a partner for emergency power support equipment for the Qatar World Cup.
In terms of event guarantee and supporting services, Gree Electric Appliances (000651.SZ) provides central air conditioning to some venues, and Zhouming Technology (300232.SZ), Lehman Optoelectronics (300162.SZ), and Abisen (300389.SZ) provide LED light display products and solutions to some venues and off-site commercial projects. In addition, the new energy bus used in the Qatar World Cup is provided by Jinlong Auto (600686.SH) and Yutong Bus (600066.SH).
Chinese Ambassador to Qatar Zhou Jian previously said, "Made in China in the World Cup is like a starry sky. It is not only a symbol of China's development, but also shows that more and more Chinese manufacturing and Chinese construction have been recognized and loved by people from all over the world." Behind the huge sponsorship of
is the strategy of globalization of Chinese enterprises
At this Qatar World Cup, the number of Chinese sponsors in the official sponsor lineup has decreased from 7 to 4 compared with the previous World Cup. Among them, Wanda Group sponsors as FIFA partner and enjoys top sponsorship rights, while Hisense Home Appliances (000921.SZ), vivo, and Mengniu Dairy (2319.HK) are the World Cup sponsors.
Nanduwan Finance and Telecom reporters noticed that this is not the first time that home appliance and mobile phone companies such as Hisense and vivo have appeared in the World Cup. In the 2018 World Cup in Russia, Hisense and vivo were also second-level sponsors.
22 Qatar World Cup opening ceremony was held at the Bay Stadium. Xinhua News Agency reporter Han Yan. Behind the huge sponsorship is the current situation of the deepening of the globalization strategy of Chinese home appliance companies. According to Omdia data, in 2021, the average unit price of overseas TV industry shipped increased by 19% year-on-year compared with , and the shipment of TVs with unit price of US$1,500 and above increased by 32% year-on-year. Overseas consumption upgrades effectively promoted the development of international business.
In addition, among mobile phone companies, as the only official mobile phone sponsor of this World Cup, vivo is expected to invest US$450 million in the World Cup. The relevant business person in charge of vivo said that the sponsorship of the World Cup is a strategic choice for vivo to combine the company's overseas and international background.
Home appliance industry analyst Liang Zhenpeng analyzed to Nanduwan Finance and Social Security reporters that China's home appliance and mobile phone companies sponsor world-class sports competitions mainly to accelerate the pace of globalization of enterprises.Especially for home appliance companies, most home appliance companies have low brand awareness in the past, especially OEM and ODM OEM, and have now gradually transformed into independent brands. "Chinese home appliance companies have achieved obvious internationalization in recent years. After the brand awareness has been established, the market share of some powerful home appliance companies has increased rapidly."
edited and written by: Nanduwan Finance Society Reporter Qiu Moshan Yan Zhaoxin
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