On October 26, 2022, One More Time, the leading domestic boutique cat cafe chain brand, signed an in-depth cooperation agreement with the world-renowned theater chain CGV at Suzhou Center. Cat lovers can experience the fun of petting cats in the rest area of CGV in the future.
According to One More Zhang Jianxin, founder of Time Cat Cake brand, introduced that as the leading boutique cat cafe chain brand in the Yangtze River Delta region, it is of great significance to be able to cooperate with world-renowned theaters. In the current environment, cinemas in various places are trying to target the personalized needs of post-95s and post-00s, such as introducing cat cafes, script killing, dessert stores, and comic book stores to integrate business formats. The user portrait of cat cafes is a small family born in the 1990s and couple born in the 1995s, which is highly matched with the users of the theater. In addition to various Purebred cats check in and take photos and cats, and also provide Swiss game consoles, comic books, board games, handicrafts and other entertainments. Stores can also undertake small salons, birthday parties and other special events. Membership cards can be used nationwide. At the same time, CGV theaters have tried to deeply integrate with cat cafes, and have now realized One in Hangzhou, Ningbo , Nanjing, Suzhou , Wuxi More Time cat cafe store purchases packages and gives away movie tickets.
Zhang Jianxin also said that according to the data of the "2021 China Pet Industry Blue Book", the number of registered pet cats nationwide is more than 58 million, which has exceeded the pet dog market. The scale of the pet cat market also exceeds 100 billion, and has increased by 19.9% year-on-year. The average annual consumption of a single cat is 1,826 yuan. The "companion economy" is rapidly heating up, and the capital market is also optimistic. In the first half of 2022, the pet industry's investment and financing reached 15, focusing on the three categories of medical care, food, and surrounding areas. The pet pre-sales track is still in the stage of small local chains and independent cathouses. One More Time Cat Cafe is positioned as a "scene operator". In addition to serving theaters, One More Time will also cooperate with chain long-term rental apartments and commercial real estate companies to develop sites such as online celebrity check-in Cat Island and apartment cat supplies stations in these scenarios, and provide venue supporting services such as pet free medical consultation and foster care.
At present, One More Time has cooperated with CGV Cinema to open more than 10 joint stores, and will be launched in several CGV Cinemas in Shanghai in November. As an internationally renowned chain of film investment companies, CGV will also open up more cities and conduct in-depth cooperation with them on the membership system, so that more viewers can feel a novel viewing experience.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-