1 Evaluation Introduction
After the market completed its starting stage, the housing rental industry formed a preliminary competitive landscape, and leading companies with brand and scale advantages began to focus on optimizing products and improving operational capabilities. After market experience in 2021, the leasing industry will start a new round of development cycle, winning by "quality", and the "remaining" is king.
The industry profitability characteristics of the housing rental industry further test the operating capabilities of the apartment. Creating attractive products + services is a necessary way to reduce vacancy rates. This not only requires continuous changes in product hardware and continuous innovation, but also particularly important services and operations.
In the process of actively exploring the development of the stock market, CRIC Rental Sales hopes to continue to focus on housing rental product research through the guidance of relevant departments, conduct in-depth research on the impact of tenant needs on rental products, explore product innovation concepts and process connotations, accelerate operator product iteration and product strength creation, and promote the transformation of the housing rental industry to high-quality and high-quality development.
In 2022, CRIC Rental and Sales will release four major heavyweight product strength lists for the first time, which are divided into corporate employee accommodation, centralized apartments, high-end serviced apartments, and rental community products, and use multiple dimension indicator systems to measure the product strength of the project.
2 evaluation process
2022 housing rental product strength evaluation research work will be conducted in 9-December .
9 / Sept.
1. The evaluation launch ceremony of the research on housing rental products Strength Assessment was held at the 6th Earth New Gravitation Innovation Summit Housing Rental Forum on September 14. School leaders, design companies and representatives of corporate product R&D and Design Departments were specially invited to establish an expert committee. An online launch meeting of the Expert Committee was held on September 21.
1 October / Oct.
2. Data declaration ←Now!
Login interface
Product strength declaration system operating instructions
3. Project preliminary review
11 November / Nov.
4. Project roadshow
Based on the in-depth research dimension of product strength combined with the columns under the "Leaser Show", 4 project roadshows are expected to be held (online combined with offline), and the shortlisted project companies promote the projects according to their needs. Members of the expert review meeting will rate the shortlisted projects in combination with the roadshow, and the expert score will be included in the final project scoring rights.
5. Expert review
6. Online voting
gRire Rental Sales recommends the shortlisted project WeChat, and conducts online online voting. Tenants conduct online voting for the project and include the final score rights.
12 / Dec.
7. Comprehensive evaluation
evaluation center conducts expert review and online voting for shortlisted projects, conducts in-depth evaluation and research from the four dimensions of the project's basic information, product design, service capabilities and operation performance, and releases relevant research results.
8. Research results released
's four major evaluation research results were released, including rental communities, centralized apartments, high-end serviced apartments and corporate employees' accommodation product strength. Other research results include: "public space creation", "company employee accommodation product trends", "large-scale rental community trends", etc.
gr. Resources will conduct product strength evaluation on residential products every six months. The product strength research results of this housing rental will be jointly released with the residential product strength research, and the research results will be released on December 29. At that time, research results on the product strength of the four major product lines of housing rental products will be released.
3 Application rules path
1. The declaration is based on enterprise .
2. Applying companies need to register at the CRICDM menu bar: [Product Power] → [Reporting Portal]. After the review is approved, the platform will assign the login account to the company.
3. Each enterprise can only apply for a single product line and a single city, and the same rental project can only be applied for once.
4. The applicant company must fill in the data accurately and completely according to the requirements.
5. Application time: September 30-October 31, 2022.
[Product Line Description]
1) Rental Community: newly built, non-single-family rental community, with more than 1,000 rooms.
2) Centralized apartment: single-family long-term rental apartment.
3) Corporate employee accommodation: is priced in bed, as a tertiary industry service staff and grassroots dormitories in the industrial park.
4) High-end serviced apartment: apartment with additional service value.
(the content of the article is only the author's personal opinion and does not represent the company's opinion)
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is only a personal opinion and does not represent the company's opinion
Article source: CRICH LIVE
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