New energy vehicles are the largest investment sector in recent years. Just like the mobile phone market and takeaway market in the past, they are markets pursued by a large amount of capital.
According to the total data of Aowei Cloud Network, the retail sales of household air conditioners in the first half of this year fell by 15.3% year-on-year, and the retail volume fell by 20.9% year-on-year; the cumulative retail volume of the domestic refrigerator industry fell by 5.5% year-on-year, and the cumulative retail sales fell by 3.4% year-on-year; the cumulative retail volume of the washing machine market fell by 9.2% year-on-year, and the cumulative retail sales fell by 10.1% year-on-year.
It can be seen that the home appliance market is indeed shrinking. After all, no one will be fine to change air conditioners and TVs all the time. It has been started in ten years. Home appliance giants have seen the market shrinkage and have to look for new growth points for performance.
, home appliance giants have joined the queue of new energy vehicles. One is the government’s support, and the other is the market needs it.
Skyline Automobile has begun to claim to become a new energy vehicle brand that is hotline around the world, and Midea just wants to do a good job in automobile parts and has not yet looked forward to the manufacturing of complete vehicles. After all, building cars is a difficult thing.
Hisense Home Appliances focuses on automotive air conditioning components. In order to achieve this goal, Hisense acquired shares of Japan Sandian, the world's leading supplier of automotive air conditioners. Focusing on only one thing is also the investment idea of home appliance giants today.
Gree Dong Mingzhu, which has its own traffic, has gone from Gree mobile phones in the past few years to the development of semiconductors, and then to new energy vehicles, not to mention the things, at least every time Miss Dong has ambitions.
Gree's new energy vehicle sales in the first half of 2022 can only speak, and there is still a long way to go.
After a company grows bigger, if it wants to continue to maintain, it must constantly generate new profit growth points. However, choosing the wrong industry or taking too much steps is often the beginning of decline.
Evergrande, Suning, and LeTV are all living examples.
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