Zhongsalt Group is the only central enterprise in the salt industry. In July 2022, China Salt Group released a public welfare promotional video "If the "salt value" is not settled, low sodium is healthier", actively carried out salt replacement actions across the country, advocated the new trend of "low sodium salt", awakening the public's awareness of scientific use of salt, and spreading the concept of low sodium salt healthier consumption.
Peking University Clinical Research Institute Wuyangfeng team shows that promoting low sodium salt in the population has great public health significance.
By improving technical research and development capabilities, we implement the concept of "sodium reduction" in new product development , promote the improvement of salt products from "hygienic standards" to "healthy nutrition standards", and continuously launch more abundant low-sodium salt products to meet the consumption needs of different groups and different scenarios.
With good products, how can consumers accept healthy "low-sodium" salts? Chinese salt chooses Daobo cultural rail transit media resources, make full use of consumers' fragmented time value in rail transit every day, create consumption scenarios, and instantly hit consumers' concerns with "reduce salt without reducing salt, lower sodium, healthier", use the effect of "what you see is what you get" to guide consumer decisions, advocate consumers to practice the concept of healthy salt, and spread a new trend of healthy life!
China Salt Group launched a salt replacement action and vigorously promoted low-sodium salt
"Promoting low-sodium salt is an important measure for countries around the world to reduce salt. Many domestic and foreign studies have proved that long-term consumption of low-sodium salt has wide coverage and compliance, which is safe and feasible." Li Yaoqiang, chairman of , China Salt Group Co., Ltd., introduced that since the launch of the "Healthy China Action", China Salt Group has actively innovated to solve the problem of directly reducing salt intake, causing taste loss and not easy to be accepted by the public. It regards low-sodium salt as an important way to reduce salt, so as to achieve sodium reduction without reducing salt, taking both taste demand and health needs, and promoting the real implementation of "salt reduction".
China Salt Group will determine 2022 as the "year of promotion of low sodium salts", and will increase the market supply of low sodium salts, implement the concept of "sodium reduction" in new product development, and continuously launch more abundant low sodium salt products such as green low sodium salt, green low sodium lake salt, low sodium sea salt, Shangpin low sodium sea salt, plant protein peptide salt, etc., to provide consumers with more choices and promote the people to "healthy salt exchange".
In fact, in order to promote low-sodium salt and achieve the goal of "reducing salt", medium salt has been taking action.
In July 2019, China Salt Group issued an initiative to the whole society to "Reasonable Salt Control and Maintain Health" at the launch ceremony of the "Healthy China·My Action". Over the past three years, China Salt Group has continued to carry out the "Small Salt Spoon·Big Health" public welfare publicity activities across the country, organizing and distributing 10 million 2 grams of salt-limited spoons, entering communities, schools, supermarkets, and canteens, vigorously promoting low-sodium salt, spreading the concept of scientific salt use, and promoting the whole society to pay attention to and practice salt reduction actions, so that more people can develop a good and healthy lifestyle.
Chinese salt brand logged in Daobo. Healthy life requires "reducing salt"
A healthy lifestyle needs to be advocated. How to pass on "reducing salt" life to thousands of households?
Zhongyan Group chose Chongqing rail transit, which is "close to life", as one of the communication media. In the outsourcing car with its own Internet celebrity attributes and the closed and resistant car space, an immersive consumption scenario has been created for consumers. The combination of creative advertising + product display is used to deeply penetrate the "salt reduction" life concept and bring the scene marketing of real physical space to the extreme.
On the rail transit outsourcing, through the presentation of family scenes, the medium salt products are naturally linked to dining table , and through the advertising slogan design of "reduce salt but not reduce salt, lower sodium and healthier", consumption prompts are made, creating a direct emotional connection with the target audience.On the other hand, every time consumers receive advertisements, they can see "eat good salt and choose salt", which gives the brand an opportunity to expose it. Through high-frequency and comprehensive effective dissemination every day, brands can repeatedly reach consumers' minds. Once consumers have consumer demand, "buy good salt and choose salt" will become their first choice.
For salt brands, its C-end is mainly family life consumption. Through the multi-dimensional presentation on the outsourcing of Daobo Cultural Rail Transit, Zhongyan has successfully achieved accurate benchmarking of family scenarios and formed targets. Then, through penetration of family populations, the concept of "salt reduction" healthy life is transmitted to thousands of households, realizing the perfect combination of scene marketing and saturation attacks.
is not easy to change heavy taste, and low sodium salt can easily achieve "reduce salt and not reduce salt", which is becoming a new choice for people to live a healthy life.
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