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Different platforms, different types, different markets, different customers, and different business districts will also have different choices. With the progress of society, all walks of life can provide consumers with more products, and consumers will have more and more choices. What are the benefits of this for the company? The advantage is that no matter what platform the company is building, as long as it operates properly, consumers will also like you. This is why so many companies continue to build platforms.
In addition, even if the company does not have the idea of using the platform to operate, it is still necessary. Enterprises can use it to promote their corporate culture, notifications, private domain traffic, etc. If the company can seize this opportunity and build its own platform, it can also gain a certain advantage in competition with other companies.
At the same time, as a platform-based Internet enterprise, in addition to its own active development, it can also promote the development of many small and medium-sized private enterprises, so as to maximize the profits of the enterprise and also help the development of the enterprise. Why should enterprises build their own private domain traffic?
With the continuous changes in the platform's operating model and gameplay (i.e. "field change"), the platform has lost users that have been accumulated with great effort, which has led to the accumulation of users "from scratch" every time the "scene" is changed, which is a waste of manpower, material resources and resources. The existence of "super APP" allows platform operators to no longer worry about missing new models, nor worry about the failure of a platform that will cause early user accumulation to be wasted - no matter how the platform model changes, users will only continue to increase and attract traffic to each other! And the accumulated users can be diverted to major platforms, such as cloud platforms, using the Super APP as the entrance.
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