1: The importance of reading annual reports. Reading annual reports is the most effective, direct and simple way for us to understand a company. By understanding the annual report, we can judge a company's growth, development potential, profitability, solvency, etc. , thereby scr

1: The importance of reading the annual report

Reading the annual report is the most effective, direct and simple way for us to understand a company

By understanding the annual report, we can judge a company's growth, development potential, profitability, compensation Debt ability, etc., so as to screen out stocks that meet our own investment standards

If we do not read the annual report, but blindly invest in a company, this will It is very likely that we will become cut leeks. Therefore, reading the annual report is also directly related to our income.

The picture is from Toutiao today

But in the face of the company's annual report, It often makes us dizzy and our eyes are dazzled. It takes us most of the day to read from beginning to end, and we don’t know what the annual report says.

In fact, there are methods for reading annual reports. Let’s do it today. Let’s talk about how to read annual reports

2: Things you need to do before reading the annual report

First, download the annual report from Sina Finance

Secondly, in the word document, click Tools, View, Find Content, and then enter: "Standard Unqualified Opinions" to search

We can only search in the annual report Only with the "standard unqualified opinion" issued by a law firm can the annual report with such audit results be valuable to read.

Three: Required What content should be read in the annual report

When reading the annual report, the content that needs to be understood is roughly divided into:

1. Company profile

2. The company's competitive landscape and development trends

3. Changes in shareholders and shares

4. Financial report

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Next, we continue to search using the above search method. First enter "directory" and then search. At this time, the directory of the company's annual report will appear.

Four: In the relevant chapters, what information do you need to know?

1, in the "Company Profile and Main Financial Indicators" chapter, view the company profile and learn the full name of the company, its location, and its industry industry, stock code and time on the market, we'd better choose

2 that has been on the market for more than three years. In the chapter "Management Discussion and Analysis" in , we can learn about: industry conditions, company development and competitive advantages

3, in the "Important Matters" chapter, you can learn about the important things that happened to the company during the annual period.

4, in the "Share Changes and Shareholders Situation" chapter, you can learn about it. From the ownership structure, share changes, and whether major shareholders have increased, reduced, or pledged their holdings, we can judge whether their attitude towards the company is positive or negative

and we can also understand the position of the major shareholders. Has there been any change to