Cover News Reporter Ouyang Hongyu In July this year, customers at the Hongqi Supermarket store on Shuangcheng 2nd Road in Chengdu were calculating how to use Chengdu consumer coupons. The person in charge of the store said that the sales promotion activities in the store were com

cover news reporter Ouyang Hongyu

In July this year, at the Hongqi Supermarket store on Shuangcheng 2nd Road, Chengdu, a customer was calculating how to use Chengdu consumer coupons. The person in charge of the store said that the sales promotion activities in the store were combined with the issuance of consumer coupons, and the number of customers coming to the store for consumption increased significantly. In the first half of the year, policies and measures from the national to local levels were intensively introduced to activate the consumer market, and the issuance of consumer coupons became one of the important ways.

With the combined efforts of diversified measures to boost domestic demand, relief and tax cuts, Chengdu’s consumer market is showing a positive recovery trend. The growth rate of social consumption in June has rebounded by 5.9 percentage points from May. Among them, as an important measure to activate the consumer market, the issuance of consumer vouchers has not only led to a recovery in consumption, but has also become an important support for protecting people's livelihood and expanding domestic demand.

It is worth noting that in order to give full play to the role of consumer vouchers in helping enterprises and benefiting the people, Chengdu plans to issue the fourth wave of "520" second phase consumer vouchers at 12:30 on August 15. At the same time, at 10:00 on August 15th, the Jianyang Municipal Government will also join hands with Vipshop to carry out the "Meet in Jianyang ·Vipshop to benefit the people" digital RMB promotion consumption activity, distributing tens of millions of digital RMB consumer coupons, providing inclusive benefits. District (city) and county-themed consumer coupons that are both gender- and industry-specific are being launched one after another.

Comprehensive policies to stimulate consumption potential

In the past five years, consumption has contributed an average of 33% to Chengdu's economic growth. This year, in response to the pressure of the economic environment, Chengdu has issued consumer coupons as a means to stimulate consumption and stimulate the economy to a greater extent. recovery.

html On August 15 (Monday), the fourth wave of Chengdu consumer coupons in the second phase of "520" will be available for collection on Cloud QuickPass. Government coupons, merchant exclusive coupons, and bank exclusive coupons can be collected at the same time, and can be collected at once. Multiple pictures. According to Chengdu Municipal Bureau of Commerce , in order to highlight accuracy and scientificity, the validity period of this wave of consumption coupons will be extended to 23:59:59 on August 31, and citizens will have half a month to make a shopping list. Consumption with comfort.

During the same period, from 10:00 on August 15th to 23:59:59 on August 17th; from 10:00 on August 22nd to 23:59:59 on August 24th, the Jianyang Municipal Government will also join hands with Vipshop to carry out " Meet in Jianyang · Vipshop Huimin" digital RMB consumption promotion activity, distributing tens of millions of digital RMB consumption coupons in two phases.

The consumption coupons this time are divided into government digital RMB consumption coupons and Vipshop platform coupons. The denominations of the government digital RMB consumption coupons are “60 yuan off for purchases over 200 yuan”, “100 yuan off for purchases over 300 yuan” and “300 yuan off for purchases over 1,000 yuan”. There are four types of "600 yuan off for purchases over 2,000 yuan". The Vipshop platform coupon is "10 yuan off for purchases over 200 yuan", which is applicable to self-operated non-overseas shopping products on the Vipshop platform, covering clothing, beauty, watches, accessories, and sports. There are many categories such as outdoor, shoes and bags, home textiles, etc., with strong discounts and rich product selections.

In fact, the role of consumer vouchers in stimulating consumption and promoting economic recovery has been fully verified in recent years. For example, the first phase of Chengdu’s “520” consumer coupons lasted from May 20 to June 16. A total of 4 waves of consumer coupons were issued, all of which were collected within 5 minutes. According to the relevant person in charge of China UnionPay Sichuan Branch, "the cumulative number of visits to the event page reached 18 million, and the write-off rate reached 94.27%."

online and offline linkage, diversified consumption scenarios, and expanded coverage groups, Chengdu Municipal Commerce Bureau The relevant person in charge said that the issuance of consumer vouchers is more flexible and diversified, accurately catering to the new needs of young people for social and life services. “Especially the district (city) and county-themed consumer vouchers launched simultaneously, the consumption vouchers are continuously relaxed around cultural tourism, catering, automobiles, etc. Usage scenarios, it is certain that the continuously 'upgraded' consumer vouchers will effectively promote the recovery of consumption and further ignite citizens' enthusiasm for consumption. "

Deep activation still requires continued "focus"

The key to boosting consumption with consumer vouchers is to allow government subsidies. It becomes a "combustion accelerant", thus driving the growth of consumption scale, and ultimately transmits it to the production and supply side, driving the recovery of the entire economic chain. Therefore, in order to unleash greater consumption potential, in addition to issuing consumer vouchers, comprehensive policies are also needed.

In the first half of the year, a package of policy measures such as "30 measures to assist enterprises", "40 measures to stabilize growth", 9 special service classes for key industry fields, and 4 special comprehensive coordination service classes were launched one after another, aiming to boost confidence and help enterprises. Coming from sleepiness.The relevant person in charge of the Municipal Commerce Bureau said that Chengdu has used policy incentives, transformational development and precise service to offset the impact of . The service industry has shown strong resilience and social consumption has stabilized under pressure.

html On July 27, the Chengdu Municipal Party Committee working meeting was held, and the word "fighting" was still used as the background of the work tone in the second half of the year: continue to consolidate the foundation for economic recovery, go all out to fight for the economy, engage in construction, and promote development, ensuring that each quarter is better than the previous quarter. The second half of the year should be better than the first half, and we will strive to achieve the full-year economic and social development goals.

Consumption is the ultimate goal and "energizer" of economic growth. Chengdu has two ways to boost consumption in the second half of the year. One is for short-term boosting effects, and the other is for long-term development.

"We must take advantage of the trend, seize and take advantage of various major opportunities and policy benefits, and continuously release the potential of economic growth." The above-mentioned relevant person in charge said that in the first half of the year, Chengdu tasted the "sweetness" of issuing consumer vouchers directly to citizens. , in the second half of the year, districts (cities) and counties will be encouraged to issue themed consumption coupons, and when the epidemic is controllable, they will be issued in an orderly manner. Organize and carry out consumption-promoting themed activities such as outdoor beer festivals, food festivals, and China (Sichuan) International Panda Consumption Festival, organize and carry out consumer coupon promotion activities with the theme of new energy vehicles and green smart home appliances, and promote green consumption , low-carbon consumption, and healthy consumption. , civilized consumption, and at the same time conducting a 24-hour business area pilot to continue to stimulate consumption vitality.

The way of consumption has changed from offline to online. New business formats and new models such as "online reservation, offline pick-up", community group purchase and other new business models have rapidly penetrated into various life service fields. Online services and other new consumption are ushering in development opportunities. To this end, the above-mentioned relevant person in charge said that Chengdu will also boost consumption at festivals, exhibitions, events, etc., focus on certain consumption nodes to increase diversified and high-quality supply, and actively cultivate and create more new scenes, new hot spots, and new business formats. .

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