According to the latest media report on Saturday (October 9), the Zhejiang provincial regulatory authority conducted a surprise inspection on the storefront of the region's milk tea brand " 茶百道" during the National Day. inspected a total of 710 stores, of which as many as 36 stores have problems. In addition, this Friday (October 8), , Gongshu District, Hangzhou, inspected many milk tea brands in the district, including tea Baidao, coco, 蜜雪冰城, and found that there were ingredients Security Question.
You know, many people are keen to drink milk tea, and the current new tea has become a hot track. The 100 Ways of Tea was established as early as 2008. The company catered to market development, changed its operating style and image, and finally ushered in popularity in 2020. During last year’s epidemic, Cha Baidao had more than 3000 stores in just a few months, and so far, ’s number of stores will surpass . 5000 home,Become a dark horse in the new tea drinking industry.
In addition, the epidemic has promoted the development of the food delivery industry. The online orders of Cha Bai Dao have soared. Statistics show that in June this year, the order volume of Tea Bai Dao reached as high as 1056.3 million, second only to Hualai and Michelle Ice City, ranked No. 3 on the takeaway list. It is reported that the business scope of tea hundred Dao spans across my country’s _strong7 253 _strong76strong cities, and, the average beverage sold by the company is as high as _strong76strong 448 _strong76strong million cups, and annual revenue can reach _strong7 358 billion yuan.
However, this is such a new star in the tea industry, it was revealed before the National Day that expired ingredients were used to make products. A blogger visited 4 tea stores in different cities. found that all expired materials were reused. The company changed the expiration label for the pearls that were not used up. In addition, some of the drinks claimed to use real fruit pulp. It is blended with synthetic fruit pulp.
Although the news comes out,Cha Baidao immediately issued an apology for public relations, saying that it would rectify its non-compliant stores. However, the majority of netizens obviously don't buy it, thinking that Tea Baidao is fooling and deceiving consumers, and they have left messages expressing disappointment with the brand.
It is worth mentioning that one week after the "expired raw material" incident, the "dark horse" tea hundred roads have caused trouble again. A consumer found a spider in the tea Baidao milk tea, the incident once rushed to the Weibo hot search list. If the company cannot completely solve this problem, I am afraid it will lose the trust of more consumers.
text | Zhang Jianlin title | Zeng Yi picture | Lu Wenxiang review | Lu Shuoyi
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