Do you know the profession of " bargaining division "? On the evening of September 3, the TV series " my bargaining queen" starring Lin Gengxin, Wu Jinyan and Wu Qilong was officially launched. Xia Qian played by Wu Jinyan is a "bargaining queen". Not only can you chop everything, but you can also chop everything. What is the job of a bargainer? Is it true that a single business can earn more than 100,000 yuan? Recently, a reporter from Modern Express interviewed several bargainers to reveal the secrets for you.
△ "Queen of Bargaining" Xia Qian (played by Wu Jinyan)
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As large as the house is as small as the mattress, they can "cut" everything
In the play, Wu Jinyan plays the bargainer Xia Qian Using extraordinary communication skills to win a hotel that has no schedule for the customer, it is impressive.
What is the real bargainer? Yang Qingqing, the 35-year-old chief bargainer of the Bargainer's Home, has been in the industry for 14 years and is an industry leader. He introduced that the bargainers actually took advantage of the inflated commodity prices and the asymmetry of information between merchants and consumers. As a professional bargainer, you need to have excellent product knowledge, always research, understand the industry, run the market frequently, and keep abreast of trends.
△Yang Qingqing live bargaining
The bargainer "cuts" almost everything, from small houses to mattresses, from building materials circles to second-hand houses. Yang Qingqing said that if it is a group buying meeting, both buyers and sellers will be present. The bargainer will act as a "lubricant" and use professional skills to help buyers keep prices down. In this process, although the business has been squeezed in profits, they have gained. A large number of orders,In fact, it is a win-win situation.
With the development of the Internet, bargainers have come online. Xiao Chen, a car bargainer in Jiujiang, Jiangxi, mainly conducts car evaluation and bargaining on the website, and works both online and offline. He told reporters that their bargaining model is mainly to "bridging" customers and manufacturers, eliminating the need for middlemen to make price differences. "Many people have a misunderstanding and think that bargaining is similar to group buying, but it is not the case. Group buying is when a lot of people buy things together to enjoy the discount, and bargaining is a car and I will cut it for you."
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once paid more than 5,000 yuan Before 2007, Yang Qingqing worked in a cabinet factory and was responsible for the sales of the entire Jiangsu area. Once, when the company participated in a group buying activity, he took the stage as a manufacturer's representative to accept bargaining. For the first time, he was "hacked" by someone. He felt that the other party was really powerful. Later, he joined a group buying network, and the responsibility of bargaining fell on him.
△Yang Qingqing live bargaining
In the past 14 years, Yang Qingqing has made remarkable achievements from non-professional to professional. In a bargaining meeting, he offered a four-piece of more than 5,000 yuan to a merchant, including a bed, a mattress, and two bedside tables, and cut it to 750 yuan. "According to the cost price, the merchant is at a loss. But the brand received more than 1,000 orders that day, and the customers who placed these orders are bound to drive the sales of other products of the brand. The reason why the merchants sold at a loss was also fancy."
Not long ago, Yang Qingqing also helped Nanjing One of the customers cut the house price. "The customer himself cut 770,000 yuan, but still felt that it was a bit high, so he found us, and we finally helped him chop off another 70,000 yuan, and finally 700,000 yuan was sold.
Yang Qingqing said that the real bargaining is mainly limited to the market. Large opaque consumer goods, such as building materials, furniture, decorations, etc." Some goods cannot be cut in price, such as Apple’s mobile phones.There is no room for bargaining. "
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A single order can get hundreds of thousands of commissions
Many people are curious, such a powerful profession, the income must be very impressive? Cai Guangming, the founder of relatives buying a house, told reporters that the bargainer's fees mainly depend on it. Effect sharing. Take house bargaining as an example. The customer will bargain first. When the customer can’t do it or don’t want to spend time on bargaining, a signal is sent out on the spot, and on this basis, the bargainer will then bargain and cut down more. The price is divided by 6:4, and the buyer accounts for the majority. For example, the bargainer will receive a commission of 120,000 if the price is cut down. A client in Beijing wanted to sell a house. He believed that his house would definitely increase in price and refused to give up the price. The bargainer suggested that the seller’s house price was lowered three times since the sale in June last year. It has become 14 million, and now it has become 13.5 million. According to this trend, the price of the house will need to be further reduced before the transaction is possible.
"The bargainer made a'no-loss' plan: according to the customer's three previous price drops According to the ratio, the house price was determined to be 13 million, and the bargainer succeeded in cutting down 500,000. "Cai Guangming said.
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It’s not easy to do it. Many people change from full-time to part-time
. In Yang Qingqing’s view, bargainers are a combination of wisdom and physical strength. In addition to good eloquence and strong logical thinking ability, they also You must have a wealth of industry knowledge." For example, there are more than 20 major items in the building materials category, and each item must know at least 10 brands. This is a total of more than 200, and the amount of knowledge is very demanding. Cai Lighting believes that the bargaining industry is actually very difficult to do. The bargaining business has been pushed for four years, and the original full-time bargaining department has been more and more part-time bargaining department.
But they are also continuing Persevere." Recently, a lecturer specializing in the recruitment of New Oriental as a bargaining department. Previously, a lecturer from New Oriental applied to be a bargaining department. His eloquence and the psychological grasp of customers are very good.The effect is not bad. In the future, I want to build a platform like Didi Dache, and develop into a part-time bargainer. "Cai Guangming said.
Currently, Yang Qingqing’s team has more than a dozen bargainers, and there are more than 30 external partners. He said that in addition to the status of bargainers, he is also a consumer. The existence of bargainers In fact, it is caused by information asymmetry. He hopes that future merchants can set prices more fairly and reasonably.
Xiao Chen, born in the 90s, is full of energy and has confidence in the future." Since last year, our cars have been sent to the whole country. Among the new energy vehicles in Jiujiang City, we have the largest shipment volume and hope to be the first in Jiangxi Province in the future! "
Source: Modern Express +/ZAKER Nanjing
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