was once the owner of investment guarantee company and a jewelry magnate worth billions of dollars. When he started his own business again, he chose to become a "hotel waiter."
On January 1, 2023, some careful Luoyang people discovered that many "Nian" banners appeared on the streets, and 20 "Nian Ma Steamed Noodles" were open at the same time that day.
The founder of "Nian Ma Steamed Noodles" is Nian Yong'an . He was the founder of Jinxin Jewelry and the founder of Xinrongji, Henan's largest private investment guarantee company. Xinrongji has provided loan guarantees of more than 50 billion yuan to more than 5,000 small and medium-sized enterprises. However, in the wave of bankruptcies of small and medium-sized enterprises, Xinrongji also suffered a break in the capital chain, and the company was listed on the list of dishonest people by the court.
Xinrongji was once the "No. 1 financial holding stock on the New Third Board", with a market value of two to three billion yuan at its peak. As the founder, Nian Yong'an was once worth billions of yuan.
But the company broke its promise, and as the boss, Nian Yongan tried to make a comeback.
At the opening ceremony, Nian Yongan, chairman of Nianma Steamed Noodles, said: "In 2021, my career fell from the peak to the bottom. However, I did not fall. The company can go bankrupt, but my spirit will never go bankrupt. In order to be grateful for the government's support, I can even see the trust and expectation in my eyes." The "Nianma" in the
signboard is the mother of the "entrepreneurial maniac" Nian Yongan. In 1997, Nian Yongan started his first business venture with Jinxin Jewelry. Since then, he has continued to expand his territory and has experienced many brilliance and even heartbreaking failure. In 2021, Nian Yongan's career fell from the peak to the bottom, and he suffered the biggest setback in his life.
One of his former subordinates said that this man (Nian Yong'an) is like an unbeatable Xiaoqiang. I have followed him for so many years. In fact, his character is very good. If you work with him, he will not cheat others, and you will not worry about being cheated. "This is how I really feel."
When he learned that his former boss started a business again, this old subordinate said that he planned to go to Luoyang to see it in person when the weather gets warmer after the new year.
However, Zhou Jian, president of the Henan Provincial Institute of Reform and Development and principal of Keyzhi Finance, wrote an article pointing out that doing business, especially catering, mainly relies on ingenuity, patience, hard work, and excellence. It requires hard work and solid money from a bowl of noodles, a bowl of soup, and a dish, rather than purely to attract people, engage in franchises, and attract shareholders. It’s not that this approach is undesirable, on the contrary, as long as the taste, brand, cuisine, management, culture, etc. can keep up, this approach will definitely be even more powerful. But doing it with such a big fanfare from the beginning always feels like putting the cart before the horse.
Zhou Jian said that a person who has failed or even sunk often hopes to make a comeback as soon as possible to prove himself. In history, Red Sorghum Qiao Ying, Wang Suizhou of Asia, Star Wang Yuansi, etc. around us have all done this. But the mistakes some of them often make are either entering a trendy industry that they are not familiar with, or being eager for success and distorting the laws of entrepreneurial development, or taking investors' money without cherishing it. As a result, they often "fail" before they start, and even three or four entrepreneurial ventures will not go smoothly. If your mentality has changed and your "power" has fallen, there will be problems in whatever you do.
cannot understand the pain points and trends of the industry, and cannot make precise changes and innovations based on the pain points. Then, what you see from the outside will always be excitement. Moreover, any entrepreneur who can succeed in starting a business continuously has another extremely important characteristic, that is, like Shi Yuzhu , his personal and corporate credit has been maintained very well, or repaired very well, because only in this way will more and more people trust him, respect him, and be willing to help him.
No matter what, entrepreneurs who are willing to make a comeback always deserve our praise. After all, life has ups and downs, but never-ending struggle is a kind of spirit.
