One end is connected to production and the other end is connected to consumption. Prepared dishes , as a new business format in the health food industry, are an important carrier of rural revitalization. They meet the needs of enterprise chain operations to save costs and increase efficiency, and meet the requirements of food quality and safety standardization. They have broad market prospects and great development potential.
2022 is a year when the prepared vegetable industry is surging and everyone is vying for the top position. Agricultural Ginseng keeps up with the hot spots, paying special attention to the new development of the prepared vegetable industry. Through panoramic planning and systematic discussions, h will be specially held in November tml4 Prepared Dishes Seminar and set up the "Internal Reference for Prepared Dishes" column to provide a sharing platform for industry related personnel to share knowledge and experience through various methods such as interpreting the policies of prepared dishes and talking to prepared vegetable companies.
2023 is coming soon. Here, Nongshen specializes in sorting out the development of the prepared vegetable industry in 2022, peeling off the cocoons, and sums up the ten landmark events. It is hoped that the panoramic view of the prepared vegetable industry can be presented as comprehensively as possible to better help the revitalization and development of rural areas.
The Ministry of Agriculture and Rural Affairs is exploring the launch of a national pilot program for the registration and promotion of prepared vegetables (prepared agricultural products)
On October 24, the Ministry of Agriculture and Rural Affairs' Agricultural Products Quality and Safety Center (referred to as the "National Agricultural Safety Center") is exploring the launch of a pilot program for the registration and promotion of prepared vegetables (prefabricated agricultural products). This publicity pilot aims to promote and serve prepared vegetable production, logistics, processing and consumption information exchange, quality mutual trust, and brand mutual casting, promote the improvement of agricultural quality and efficiency and the high-quality development of rural high-quality specialty industries , and meet the public's consumer demand for safe, high-quality, nutritious, healthy, special and convenient agricultural products.
After three months of collection, review, evaluation, and publicity, the first batch of national prepared vegetables (prepared agricultural products) registration and exhibition list in 2022 has been officially released. A total of 251 varieties from 120 units across the country have been included in the first batch of national prepared vegetables (prepared agricultural products) registration and exhibition list in 2022, which has aroused widespread attention from all walks of life to the leading products and brands of prepared vegetables.
In terms of geographical distribution, Anhui Province is far ahead in terms of number in the first batch of lists, with 44 companies selected and 80 products, accounting for nearly 1/3 of the total. Provinces with more than 20 products include Shandong and Chongqing.
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The Ministry of Agriculture and Rural Affairs launched the registration of prepared vegetables, and the management of prepared vegetables entered the fast lane
The Ministry of Agriculture and Rural Affairs announced the first batch of national prepared vegetable registration and promotion lists. Which companies and dishes are attracting attention?
The country’s first local standard for prepared dishes was established
html On May 31, the Nanning Municipal Market Supervision Bureau released three of the first batch of local standards in Nanning, including "Terms of Prepared Dishes", "Classification of Prepared Dishes" and "Operation Specifications for Cold Chain Distribution of Prepared Dishes". It is reported that the release of these three standards has attracted much attention to Nanning's prepared vegetable industry, filling the current gap in local standards for the domestic prepared vegetable industry. It is the first nationwide industry terminology, classification and cold chain distribution standard, and has injected strong impetus into the standardized and high-quality development of Nanning's prepared vegetable industry.
As the scale of prepared dishes continues to expand, the division of prepared dish standards is becoming more and more detailed. Initially, the main divisions were administrative divisions, such as provincial and municipal levels. Now, the standard of prepared dishes is subdivided into dishes and even raw materials, from initially oriented to "all prepared dishes" to "prepared dishes of cuisine" or "prepared meat dishes" to "a certain prepared dish" or "an ingredient in a certain prepared dish". Different standards provide the public with multiple perspectives to understand prepared dishes. According to data from the national standards information service platform, as of November 28, there were 69 standards for prepared dishes across the country, including 3 local standards, 43 group standards, and 23 enterprise standards, distributed in 8 provinces.
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A large inventory of pre-made dish standards: Shandong is far ahead in quantity, Hunan is the first to enter the game, and Guangxi stands out
Guangdong legislates "dishes" for the first time Guangdong has taken the lead in laying out prepared dishes. On July 28, the Guangdong Provincial Administration for Market Regulation, together with the Department of Human Resources and Social Security, the Department of Agriculture and Rural Affairs, the Department of Commerce, the Health Commission, and Supply and Marketing Cooperatives, jointly launched the country's first pilot project for the standardization of the entire industry chain of prepared dishes. According to reports, the pilot aims to promote the integration of the entire industry chain of prepared dishes, the standardization of the entire process, and the quality of all links, and form a batch of high-quality "Bay Area standards" for the Cantonese prepared vegetable industry.
At the same time, the "Guangdong Province Cantonese Cuisine Development Promotion Regulations (Draft)" was submitted to the 45th meeting of the Standing Committee of the 13th Guangdong Provincial People's Congress for review. The draft stipulates that people's governments at or above the county level and their agricultural and rural, industrial and information technology departments should establish a project library for the prepared vegetable industry based on local characteristic agriculture and the brand advantages of Cantonese cuisine, and cultivate well-known brands and demonstration enterprises of prepared vegetables.
will directly reward 2 million! The Shandong Provincial Government issued a document to support the development of the prepared vegetable industry. The output value of a single province will exceed one trillion!
html On November 21, the General Office of the Shandong Provincial People's Government issued the "Opinions on Promoting the High-Quality Development of the Province's Prepared Vegetable Industry", focusing on strengthening the entire industry chain and expanding 16 specific measures were clarified in terms of developing a multi-dimensional market, building a standard system, and improving innovation capabilities. It was proposed to be oriented to meet the consumption needs of urban and rural residents, with the goal of seizing the commanding heights of the development of the prepared vegetable industry, to create a number of prepared vegetable industry highlands and industrial clusters, and to promote high-quality development of the entire industry chain.
As the first province in the country with agricultural output value exceeding one trillion, Shandong is a major agricultural province and a major agricultural product processing province. Data show that the number of prepared vegetable companies in Shandong Province ranks first in the country, with more than 9,000, distributed in Weifang, Yantai, Zibo, Jinan, Dezhou, Linyi and other cities. The opinions pointed out that by 2025, the province's pre-made vegetable processing capacity will be further improved, the standardization level will be significantly improved, core competitiveness will be significantly enhanced, and the brand effect will be more prominent. The number of entities in the prepared vegetable market has exceeded 10,000, and the output value of the entire industry chain has exceeded 1 trillion yuan. The province has cultivated more than 10 leading prepared vegetable enterprises worth tens of billions, and built 30 prepared vegetable industrial parks with Shandong characteristics.
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Shandong has established a coordination mechanism for the high-quality development of the prepared vegetable industry, and the provincial government leader in charge is the general convenor
The first national-level prepared vegetable industry alliance was established
In order to promote the healthy development of the industry, in April this year, the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs and the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Affairs were established , China Green Food Development Center jointly guide, with the support of more than ten provincial agricultural and rural authorities and municipal governments, and several national-level scientific research and economic research institutions serving as the expert committee of the institute, the first national public welfare prepared vegetable industry self-regulatory organization-China Prepared Vegetable Industry Alliance was officially established. The establishment of the
alliance aims to implement the central government's spirit of "promoting the effective connection between poverty alleviation and rural revitalization" and "promote the integrated development of primary, secondary and tertiary industries in rural areas, and vigorously develop industries that enrich the people in counties". It hopes to gather the strength of all parties in the industry to provide an integration and interoperability platform for member units in the full link such as "production, marketing, education and research", and to achieve healthy, orderly and sustainable development of the industry by establishing standards, establishing norms, establishing principles and providing services.
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The country’s first tens of billions-level China, Japan and Korea high-end prepared vegetable industrial park was settled in Anqiu.
On April 20, the China, Japan and Korea high-end prepared vegetable food industrial park’s leading industry planning and conceptual planning review and industrial park strategic cooperation signing conference was grandly held. The programmatic documents for the development of the industrial park, the "Leading Industry Plan for the China-Japan-Korea High-end Prepared Vegetable Food Industrial Park" and the "Conceptual Plan for the China-Japan-Korea High-end Prepared Vegetable Food Industrial Park" were officially released. The two plans were prepared by Jiangnan University School of Food and Goluko (Shanghai) Architectural Planning and Design Co., Ltd., which are "world-class and internationally leading" in the field of food and planning and design.
Anqiu, as the supply base for the "World's Vegetable Basket", has responded to the situation, targeting both domestic and international markets, and built the country's first high-end prepared food industrial park for China, Japan and South Korea with an investment of 10 billion yuan and a high-standard plan. It has become the "foothold" and "growth pole" for Weifang to build "the first city of China's prepared vegetable industry".
Why did Anqiu’s pre-made dishes seize the market opportunity and become so popular among consumers?
Quality and safety are important confidence. Anqiu City took the lead in launching regional management of agricultural product quality and safety in the country, established an agricultural standardization system that is in line with international standards, and worked hard on agricultural product production quality standards, control management, testing and monitoring, inquiry and traceability, and scientific and technological services to create a "golden brand" of high-standard agricultural products. Relying on the regional public brand and service platform "Anqiu" for agricultural products, with "export-grade carefully selected agricultural products" as the guide, "Export quality depends on Anqiu" as the communication direction, and "Anqiu·Safety·Safety" as the advertising slogan, we will provide consumers with traceable and carefully selected Anqiu high-quality agricultural products.
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The first one in China! Invest 10 billion! Anqiu will build a China-Japan-Korea high-end prepared vegetable food industrial park
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0 companies are on the list of "Leading Companies in Prepared Dishes in 2022"
In the past two years, as a major outlet in the catering industry, prepared dishes have attracted much attention from the market, giving birth to a number of leading companies with solid fundamentals and significant competitive advantages.
The "Red Bull Awards for China Catering Industry" review committee selected 50 "Leading Companies in Prepared Dishes in 2022" from many prepared food companies. Among the 50 leading prepared food companies on the list, listed companies accounted for 38%, and a total of 19 listed companies were on the list, namely Anjing Food, Chunxue Food, Delis , Fengxiang Food, Fucheng Co., , Gaishi Food, Guolian Aquatic Products , Haixin Food , Huifa Food, Ligao Food, Longda Food, Qianwei Central Kitchen, Sanquan Food , Shengnong Development , Shuanghui Development, Wei Zhixiang, Xiantan Shares, Zhangzidao and Huaying Agriculture.
Judging from the distribution of registered places of companies on the list, 68% of the companies are located in coastal areas, with Guangdong Province ranking first, with a total of 8 companies on the list, followed by Fujian Province and Shandong Province, with 6 companies each, followed by Henan Province with 5 companies on the list, Shanghai with 4 companies, and Liaoning, Jiangsu, and Sichuan each with 3 companies on the list.
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After analyzing the financial reports of 20 prepared vegetable listed companies, we found three key points for the future development of prepared vegetable companies
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The country's first cross-provincial regional public brand for prepared dishes - "Shunjianghai" was launched
On September 20, the cross-provincial regional public brand for prepared dishes - "Shunjianghai" was launched. Shun refers to Shunde, Guangdong, Jiang refers to Taijiang, Fuzhou, Fujian, and sea refers to Ouhai, Wenzhou, Zhejiang. The country's first public brand of prepared dishes jointly created by three provinces was born, which became a landmark event in the field of prepared dishes.
Top-notch gourmet-grade prepared dishes from the three southeastern regions of Fuzhou, Fujian, Wenzhou, Zhejiang, and Shunde, Guangdong will jointly land on the market with the new "Shunjianghai" prepared gourmet IP, assisting the high-end brand building and channel expansion of the regional prepared dish industry.
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The first regional brand of prepared dishes jointly built by three provinces is released! How can entrants seize the new field of prepared dishes?
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The country’s first provincial-level prepared vegetable industry investment fund was officially established
On July 7, the founding conference of the Guangdong Rural Industry Investment Alliance and the founding ceremony of the Guangdong Province Prepared Vegetable Industry Investment Fund were held in Guangzhou, marking the official establishment of the country’s first provincial-level prepared vegetable industry investment fund.
It is reported that the Guangdong Provincial Prepared Vegetable Industry Investment Fund is jointly established by Guangdong Hengjian Investment Holding Co., Ltd. and Guangdong Private Investment Co., Ltd. It will focus on the key areas and key links of the industrial chain such as prepared vegetable production, warehousing, circulation, consumption, and equipment production. The investment layout will effectively inject "financial living water" into the development of the prepared vegetable industry.
The Guangdong Rural Industry Investment Alliance established this time is the first provincial-level rural industry investment alliance in the country. Its prepared vegetable industry investment fund will eventually leverage the formation of a provincial prepared vegetable industry fund system of "5 billion yuan parent fund + 10 billion yuan sub-fund group". As a bridge connecting market capital and real enterprises, the Investment Alliance will integrate the superior resources of all parties to form a joint force to comprehensively promote financial services rural revitalization. Wang Zhigang said: "That's pig and dog food, don't eat pre-made dishes. In life, you must understand that 'this is the only one, no other'. When I eat in China, I never eat in chain stores. Once it is a chain, it is meaningless."
As soon as this statement came out, it caused widespread concern and controversy. There has been a debate about pre-made dishes before, but Wang Zhigang’s remarks "sparked a thousand waves with one stone" and pushed the currently popular pre-made dishes to the forefront.
Netizens had a heated discussion. Some netizens who often buy pre-prepared vegetables felt "offended" and believed that experts should not disparage pre-prepared vegetables so much. Pre-prepared vegetables are convenient and fast, save time and effort, and also have their own relevant food safety standards , which are not as bad as experts say. Some netizens believe that although pre-prepared dishes are convenient, long-term consumption is not good for the health because of the added preservatives. Many restaurants now use pre-prepared dishes in large quantities. At this time, experts dare to tell the truth. Some netizens compared this statement to the historical allusion "Why not eat minced meat" and believed that experts "talk while standing without pain in the back".
The debate represents expectations for an industry. It is hoped that in the future, the standardization construction, taste, texture, freshness-locking and preservation technology, and color restoration of prepared dishes can be gradually enhanced to truly achieve "popularity and popularity".
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Teacher Tiding: How can prepared dishes not become "pig and dog food"?
written at the end
Thousands of sails are competing and hundreds of teams are vying for success. Prepared vegetables are a new topic raised by the market for agriculture. In 2023, under the supervision and joint efforts of many parties, I believe that we will usher in more standardized, healthy and sustainable development. Looking forward to it together!
