Not long ago, the 2023 work deployment meeting for the outstanding dealers of No.9 Company in China with the theme of "New 10 Years, Be Yourself and Lead the Future" was officially held in Liyang . At the meeting, Company Nine systematically elaborated on its in-depth strategic thinking. While reviewing the results achieved in 2022, it also focused on a brief introduction to the annual strategic plan for 2023. The convening of this conference heralds the arrival of the "Nine New Decade". Nine will continue to make comprehensive efforts in technology, products, marketing, channels, services and other fields and continue to lead the entire smart short-term transportation market in 2023. On the basis of maintaining its leading advantage, we will help No. 9 dealers across the country break through in 2023 and create brilliance together.
2023 is a brand new year. In the past ten years, Company Nine has successfully made the blue ocean bigger, and also made the red ocean blue. Past achievements will be the springboard for the future. Company Nine CEO Wang Ye said that in the next ten years, Company Nine will still be unswervingly itself, give full play to its own advantages in the industry, and achieve better results. Global technology products driven by design innovation and technology leadership are Nine's unique advantages. Regarding Nine's development path in the next ten years, Nine's CEO Wang Ye pointed out the direction at the meeting: "Nine's survival and development route into the new decade is: becoming an advanced manufacturing 2.0 technology product company, becoming the most user value-oriented innovative company, and using effective user-oriented innovation to pursue the blue ocean market."
Regarding the marketing work in 2022, He Feilong, President of Nine's China Operations Department, He Feilong gave a simple summary at the meeting Conclusion: Nine Electric's sales have grown rapidly for three consecutive years. The smart electric two-wheeled vehicle ranks first in total sales and sales in the Chinese market. The electric balance car / electric scooter ranks first in the short-term transportation category in the Chinese market.
The development of Nine is inseparable from the support and recognition of Nine users and dealer partners across the country. At this meeting, He Feilong expressed his gratitude to Nine users and dealer partners across the country for their recognition of Nine, and asked dealers to cooperate The partners passed on Nine's 2023 brand marketing king bomb investment combination:
signed King of Glory Chengdu AG Super Play Team, AL League of Legends team, Chengdu AG Peace Elite Team, AG Cross Fire Team, the four major e-sports teams. Compete in the four major e-sports leagues of Honor of Kings, League of Legends, Peace Elite, and CrossFire, and continue to deepen the e-sports circle.
has signed a contract with CUBAL, the number one IP for basketball events loved by young people, covering 32 provinces and autonomous regions, 900+ national key universities, and 1,600 participating teams, fully penetrating the college student market online and offline.
has joined forces with Wanda Group to form a long-term strategic cooperation , which covers the full matrix advertising of Wanda Cinemas 365 days a year, including the top blockbuster movies during the Spring Festival and the monthly popular movie cinema pre-roll advertising, etc., covering Wanda core theaters.
offline advertising continues to cover office buildings, subways, and escalators in core cities across the country. In terms of online channels,
, Douyin , Bilibili, Weibo , Xiaohongshu, Tencent series, Douyu , Huya , Migu all platforms have targeted large amounts of marketing investment for targeted audiences.
He said: "Next, Nine will continue to focus on intelligence, youth, and high-end, starting from user needs, user communication, and user services, comprehensive and continuous evolution, and continuing to lead."
At the meeting, the conference focused on core technology breakthroughs, 2023 electric vehicle product lines, true intelligence upgrade plans, product quality, and production capacity Construction and other aspects, Zhang Zhenyuan, general manager of the electric vehicle division of Nine Company, elaborated. He said, "Adhering to innovative technology to build barriers, combining software and hardware, and targeting market needs and pain points, the Nine product R&D team is working step by step to create highly competitive high-tech travel products." Nine will implement the original intention of the company of "user first", deeply cultivate technology research and development, make breakthroughs and changes, boost business confidence, achieve win-win results, and take the lead.Continuously strengthen the brand recognition , occupy multiple channels of main categories, main styles, main prices, and main levels, and strive to create star single products and high-end line innovative products to enhance product competitiveness.
In order to express its gratitude to the dealers and to continue to work together to create more successes in the future, No. 9 commended outstanding dealers from all over the country at the meeting and awarded awards such as Super Star City, Annual Growth Star, Annual Store Star, Annual User Star, Annual Service Star, Annual Car User Star, Annual Retail Star, Annual Douyin Star, Annual Local Promotion Star, Excellent Short Traffic Agent, Excellent Short Traffic Store, and Short Traffic Service Star.
Among them, the agent that won the No. 9 Annual Share Star has reached nearly 20% of the total local market share in just over 2 years. The outstanding results are impressive. In just over two years, No. 9 has gained widespread acceptance and recognition from users and the market from north to south, from first-tier to fifth-tier, and from provincial capitals to core towns. Honors and commendations express heartfelt recognition of past achievements, and also encourage and spur dealer partners to work together and reach new heights.
The successful holding of the 2023 work deployment meeting for Nine Company’s outstanding dealers in China is not only a manifestation of Nine Company’s determination to adhere to intelligent, youthful and high-end development, but also demonstrates Nine Company’s outlook and confidence for better development in the future. In the future, Nine will continue to work with outstanding dealer partners across the country to pass on the advantages of advanced technology and excellent products, accelerate the expansion of the market in an all-round way, promote the implementation of the full-value industrial chain such as products, technologies, and services, build a more profound influence of the Nine brand, and create a broader development prospect in the future.
2022 can be said to be Nine's "highlight year", and it is also a "milestone year" for Nine's tenth anniversary. During this year, Nine worked with its partners to achieve many achievements: the 10 millionth smart electric scooter rolled off the production line, leading the world in the electric scooter industry market share ; the official announcement of Nine brand global spokesperson Yi Yangqian Xi ; The cumulative sales and shipments of Nine Electric’s smart electric two-wheelers in China exceed 1 million units; the sales volume of Tmall/JD.com/Dewu online platforms ranks first in the industry; the total number of offline specialty stores nationwide exceeds 3,000; Nine The 10,000th smart electric scooter S90L rolled off the production line; the total number of users of the Nine Travel APP exceeded 10 million; the new smart electric scooters MMAX and Traveler F series have been widely praised since their launch, and they have achieved good reputation and sales. The new species of intelligent travel, Nine Electric Scooter UiFi, opens up new areas of urban travel with a new attitude; Nine Travel APP6.0 won the 2022 German iF Design Award, etc. Nine, which is in its tenth year since its establishment, is still striving to outpace the rapid development of the industry with the attitude of a young man.
And the upcoming 2023 is the first year after the "Twentieth National Congress" and the beginning of a new era of smart travel. Nine will continue to maintain high-quality and rapid growth. Through new technologies, new designs, and new products, it will give short-term transportation the leading features of true intelligence, better riding, and safer, lead the industry's intelligent sustainable development , and help dealers in all aspects create more value and income. Opportunities and challenges coexist in the two-wheeled electric vehicle market, but we have reason to believe that standing at a new starting point in the new decade, No.9 smart electric vehicles and No.9 smart short-distance transportation will continue to explore more possibilities for changing urban travel.
Nowadays, China's travel market is entering a stage of vigorous development. For Nine, it will face more challenges in the future, but this also means that there will be more development opportunities in front of us. Nine will continue to uphold its original aspirations, adhere to clear strategies and tactics under the new situation of limited industry growth and homogeneous vicious competition, and see a clearer and broader direction of development. Nine will unswervingly implement the established plan, further enhance the comprehensive competitiveness and operating service level of dealers, and grow into a leading brand in the industry. China's travel market is currently developing rapidly, and Nine is facing unprecedented opportunities as well as unprecedented challenges.The majority of users and dealers are the promoters and companions of No.9's development. This meeting demonstrated the brand strength of No.9 to the dealer friends, united people's hearts and enhanced their confidence.
Finally, He Feilong, President of No.9 Company’s China Operations Division, concluded his speech by saying that the future two-wheel smart travel market will definitely have a vast space for development and achievements. Meeting user needs has always been Nine's unswerving development goal. In the future, it will continue to increase its efforts in terms of products, research and development, branding and talent building to help dealers develop better and achieve greater success. In the next ten years, Nine will continue to innovate in many dimensions such as product, technology, brand, service, and production capacity, continue to advance, buck the trend, once again expand its industry leadership, continue to lead, and provide users with a more convenient and interesting travel experience.
The door to a new era has opened, and Nine is already at the forefront of smart two-wheel travel in the new era. In the future, Nine will take the initiative to make good products, strengthen its brand, serve users well, and continue to expand market breadth in the new era. and depth, comprehensively empowering the development of dealers, working hand in hand with dealers to achieve a win-win situation for all three parties, and taking pragmatism as the foundation and innovation as an opportunity, we will work with all dealer partners to break the situation and move forward in 2023, opening up a new situation for future development.
