The implementation of the three-baby policy, the improvement of supporting measures, and the increasing number of newborns... These factors have given the milk powder market great vitality. However, my country's infant milk powder cannot meet the all-round milk powder needs of mother-infant families and is highly dependent on imported products, accounting for about 50% of the market share. Therefore, this is both a challenge and an opportunity for imported brands and overseas businesses. In response to this, azg Group has gained in-depth insights into the cross-border e-commerce industry and reached an in-depth cooperation with Bubs, the leading dairy brand in Australia and New Zealand, so that consumers can easily purchase regular and safe milk!
Generation Z parents are relatively brand aware, pay more attention to the quality, safety and formula of milk powder, and pay for quality. This also promotes the development of the milk powder industry in a more refined direction. As the first organic baby food brand certified by the International Carbon Balance Organization, Bubs' milk powder products have always been the quality choice of many maternal and infant families. This is not only because its milk sources come from the golden milk source belt of the southern hemisphere, which is of better quality, but also because it has strict requirements for itself. In order to achieve true purity and safety, it not only follows the most natural farming methods, but also signed the "No Growth Hormone Use Agreement". And Bubs's most high-end infant formula series, Bubs A2 β-casein milk powder, launched this year, selects rare A2 β-casein milk from New Zealand, and adds high levels of algal oil DHA, lutein and a scientific "double benefit" combination of prebiotics GOS/FOS + probiotics BB536. It brings together all major advantages to bring pure and high nutrition to babies.
But it is not easy to deliver such high-quality Bubs milk powder to every consumer. Adhering to the view of "good milk powder deserves to be seen by the world", Bubs has reached a strategic cooperation with azg Group since 2019. As the channel service provider of Bubs in China, azg Group relies on technology to develop the M2C intelligent retail system, which helps Bubs open sales channels for high-quality milk powder.
For example, in the azg Group's M2C smart retail system, brands can open and operate their own brand flagship stores in "az Global Shopping" after strict selection and quality control. With the blessing of a variety of smart retail tools, they can provide brands with integrated services such as diversified content marketing, personalized operation training, and worry-free after-sales, improving the stickiness of products before and after sales with channel service providers and consumers. It is worth mentioning that azg Group can not only help Bubs open the market and complete sales, the full industry chain traceability function jointly launched by both parties has also made the entire production and transportation process transparent, allowing consumers to buy with more peace of mind.
Adhering to the concept of "global good products, high quality services, simple life", azg Group has achieved platform-based and systematic huge innovations, starting with the end in mind, providing a safe, convenient and reliable shopping environment for channel partners, cooperative brands and end customers. We look forward to continuing to build a new channel for the efficient circulation of high-quality goods around the world. Under the trend of high-end, quality, and specialization, we will write a gorgeous chapter for our cooperation with Bubs.
