Source | Mine.com Author | Baiyu
Chinese patent medicine paste has always been popular among the people. In addition to population aging, various factors such as sports injuries and long-term sitting are also expanding the demand for related medication.
data shows that Chinese patent medicine paste is expected to decline slightly in physical pharmacies in Chinese cities in 2022 compared with compared with , while in the first half of 2022, China's online pharmacy terminal increased by more than 50% year-on-year. Judging from the TOP20, pain relief cream has firmly ranked as the "sales champion" of physical pharmacies, and the five major brands of Lingrui are outstanding; the "No. 1" of online pharmacies has changed hands, and the growth rate of 10 major brands has doubled.
01 anti-pain paste cream has firmly ranked as the "selling champion" in physical pharmacies. Qizheng , Lingrui... Exclusive products "dominate the screen"
2022E Chinese urban physical pharmacies terminal Chinese patent medicine paste cream products TOP20 (unit: billion yuan)
Note: Sales are less than 100 million yuan, and are expressed by *
Data shows that the terminal sales scale of Chinese patent medicine paste cream in Chinese urban physical pharmacies in recent years has exceeded 4.5 billion yuan, and is expected to decline slightly in 2022.
products TOP20 have high market concentration, with a total market share of exceeding 90%. Among them, sales of 15 products exceeded 100 million yuan, an increase of 1 compared with 2021. pain relief cream has firmly ranked at the top of the "selling championship", with sales hitting a new high; Yunnan Baiyao Ointment and Musk Bone Strengthening Paste followed closely behind.
It is worth mentioning that 11 of the top 20 products are exclusive products, involving Qizheng Tibetan Medicine , Yunnan Baiyao , Yabao Pharmaceutical, Lingrui Pharmaceutical , Shenyang Hongyao Group, Tonghua Wantong Pharmaceutical and other companies.
From the perspective of growth rate, Musk Wind Chasing Ointment, Red Medicine Paste Paste, Iron Hammer Paste Paste, and Wantong Jinbiao Kangpang all increased by more than 20% year-on-year, and Wantong Jinbiao Kangpang is the newly listed product.
From the perspective of treating subcategories, the most medications are used to reduce swelling and pain relief, with 13 medications, 4 medications for rheumatic diseases, and 1 pediatric antidiarrhea medicine, gastric medicine (gastritis, ulcer), and hemostatic medicine are used.
2022E Chinese urban physical pharmacy terminal TOP20 patent medicine paste brand (unit: billion yuan)
Note: Sales are less than 100 million yuan with * means
From the perspective of the top 20 brands, 11 sales exceed 100 million yuan. In terms of growth rate, the growth rate of Henan Lingrui Pharmaceutical's Musk Bone Strengthening Paste, Shenyang Hongyao Group's Red Medicine Paste Paste, Gansu Qizheng Tibetan Medicine's Iron Stick Hammer Pain Relieving Paste, Zhanjiang Jimin Pharmaceutical's Musk Wind Chase Ointment, and Jiangsu Baiyi Pharmaceutical's Musk Wind Chase Ointment all exceeded 10% . In terms of quantity, Henan Lingrui Pharmaceutical has the largest number, with 5 on the list.
Sales of terminal pain relief patches in urban physical pharmacies in China in recent years (unit: 100 million yuan)
pain relief patches are the exclusive product of Qizheng Tibetan Medicine. Data shows that in recent years, the market share of terminal pain relief patches in urban physical pharmacies in China has steadily increased, with sales scales exceeding 600 million yuan, and are expected to grow by 3.52% year-on-year in 2022. Qizheng Tibetan Medicine said that it continues to promote and deepen the strategic layout of "one axis, two wings, three support". In terms of retail channels, it continues to deepen O2O business online to improve product accessibility; integrates and optimizes B2C business, accelerates the coverage of drug series products and the reach of target groups in categories, optimizes the market distribution system, and improves supply chain efficiency; offline channels strengthen cooperation around key customers, carry out rich special thematic activities around consumers, conveys brand care, and drives sales improvement.
In recent years, sales of Tongluo Pain Removal Ointment in China's urban physical pharmacies terminal (unit: 100 million yuan)
Lingrui Pharmaceutical's 5 products, including Tongluo Pain Removal Ointment, Bone-Braining Musk Pain Removal Ointment, Musk Bone-Braining Ointment, Musk Bone-Braining Ointment, and Musk Bone-Braining Ointment are all on the top 20 brands, among which Tongluo Pain Removal Ointment is the exclusive variety.
data shows that in recent years, sales of Tongluo Pain Removal Cream at the terminals of physical pharmacies in China's urban areas have steadily increased, and is expected to hit another new high in 2022.
Lingrui Pharmaceutical stated in its 2022 semi-annual report that its "Two Tigers" series of products mainly include bone-strengthening musk pain relief cream, wound-shitting pain relief cream, musk bone-strengthening cream, etc. In the second half of the year, we will strengthen media precipitation, professional promotion and channel expansion around the high-quality development requirements of "storage, expansion of increase, and improvement of quality", and promote further improvement of brand value and revenue quality through the extremely cost-effective "Two Tigers" brand plaster series products.
02 The "No. 1" of online pharmacies has changed hands, and the growth rate of 10 brands has doubled
2022H1 TOP20 Chinese patent medicine paste products in the first half of 2022 (unit: 10,000 yuan)
Note: Sales are less than 10 million yuan with * means
Chinese patent medicine paste has risen rapidly in China's online pharmacies terminals in recent years, with a year-on-year increase of more than 50% in the first half of 2022, and sales have exceeded the whole year of 2020. The market share of the top 20 products of
totals more than 85%, and 11 are exclusive products. The drugs used to reduce swelling and pain relief are still the best-selling sub-category for treatment. The pain-relieving patch has won the "selling crown" throne, and five other products including compound lilac appetizing patch , fuzzy patch cube, musk rushing wind pain relief cream, days and fuzzy cream have become the top 20.
2022H1 Chinese online pharmacy terminal Chinese patent medicine paste paste brand TOP20 (unit: 10,000 yuan)
Note: Sales are less than 10 million yuan with * to indicate the top 20 brands of
, Tibet Qizheng Tibetan Medicine 's pain relief paste paste, Yunnan Baiyao Wuxi Pharmaceutical's Yunnan Baiyao Band-Aid, and Henan Lingrui Pharmaceutical's bone-strengthening musk pain relief are ranked in the top three.
10 brands have doubled their growth rate, namely Tibet Qizheng Tibetan Medicine's pain relief paste cream, Yunnan Baiyao Wuxi Pharmaceutical's Yunnan Baiyao Bandai Paste from Changzhou Shenghui Pharmaceutical's musk bone-burning cream, Baiyunshan He Jigong Pharmaceutical's slurry analgesic cream, Anhui Jinma Pharmaceutical's anti-inflammatory analgesic cream, Zhanjiang Cuncao Pharmaceutical's compound clove appetizer, Hubei Shuermaikang Pharmaceutical's blood-activating pain relief paste , Yunnan Baiyao Group's anti-inflammatory analgesic cream, Chongqing Xier'an Pharmaceutical's Musk Zhuifeng Paste Paste Paste Paste Paste Paste Paste from Henan Lingrui Pharmaceutical.
