text: Original by Dongchedi Li Dezhe
[Original by Dongchedi Industry] On December 8, the China Passenger Car Association announced the production and sales data of the national passenger car market in November 2022. Overall, the narrow passenger car production of in November this year was 2.078 million, a year-on-year decrease of 6.7%; the retail and wholesale sales in that month were 1.649 million and 2.029 million respectively, and the decreased by 9.2% and 5.7% year-on-year compared with , respectively. In the first 11 months of this year, the retail sales of narrow passenger cars reached 18.367 million, a slight increase of 1.8% year-on-year.
Narrow passenger car production in November this year was 2.078 million, a year-on-year decrease of 6.7%
Narrow passenger car retail and wholesale sales in November were 1.649 million and 2.029 million, respectively, a year-on-year decrease of 9.2% and 5.7%
Judging from the monthly sales trends given by the China Passenger Car Association, after experiencing the "Golden September and Silver October", the retail sales of narrow passenger car in November were also the lowest since the second half of the year. The China Passenger Car Association pointed out that the spread of the new crown epidemic in November was relatively obvious across the country, and the lockdown had an impact on both ends of store supply and consumer purchase in the auto market, which also caused an abnormal trend of retail continued downward trend this fall and winter. However, the promotion efforts of the auto market in November further increased, and mainstream auto companies have added discount activities to make up for the sales losses caused by the epidemic in the early stage.
After experiencing the "Golden September and Silver October", the retail sales of passenger cars in narrow sense in November were also the lowest since the second half of the year
From the perspective of specific car sales, 11 Chinese brand retail sales reached 870,000 vehicles in November, increased by 45% year-on-year, and the market share increased by 7.1 percentage points year-on-year to 53.4%. 's cumulative share of Chinese brands in the first 11 months of this year reached 47%, an increase of 6.3 percentage points compared with the same period in 2021. Judging from the sales volume of specific manufacturers, BYD and Geely have already ranked among the top two retail sales in November.
BYD and Geely have already occupied the top two retail sales in November
mainstream joint venture brands sold 540,000 vehicles in November, a year-on-year decrease of 31% and a month-on-month decrease of 23%. 11 German brands share was 18.9%, the market share of Japanese brands has dropped to 15.3%, and the share of American brands has slightly increased to 9.6%. In addition, in terms of luxury brands, the retail sales of luxury cars reached 240,000 units in November, an increase of 13% year-on-year, and increased by 415% month-on-month. The China Passenger Car Association pointed out that the policy of halving the car purchase tax has greatly promoted high-end consumption for consumption upgrading.
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11 new energy passenger car retail sales were 598,000 units, a year-on-year increase of 58.2%
new energy vehicle market, the retail sales of new energy passenger car in November were 598,000 units, a year-on-year increase of 58.2%; wholesale sales reached 728,000 units, a year-on-year increase of 70.2%, and the market retail penetration rate was 36.3%. From January to November this year, the retail sales of new energy passenger cars have exceeded 5 million, a double year-on-year increase. Passenger Car Association said that the trends of new energy vehicles and traditional fuel vehicles in November were affected by epidemic prevention measures in some regions, and the store closures were prominent, but some new energy manufacturers accumulated better orders. In addition, flexible price publicity, the number of top manufacturers increased significantly.
like new car companies accounted for 12.7% of the market share in November, and sales of new car companies such as Nezha, Ideal, , NIO, and Zero Racing all maintained good growth.
Passenger Car Association pointed out that the demand for passenger car market is seriously lower than expected, and most manufacturers are unable to achieve the expected fourth-quarter sales
For the estimate of sales in December and the whole year, the Passenger Car Association stated that due to the interference of the epidemic this year, the demand for passenger car market is seriously lower than expected, and most manufacturers are unable to achieve the expected fourth-quarter sales, and and concerns about the market downturn next year are also common. It is expected that fuel vehicles will sprint early at the end of the year should be weaker than expected. In addition, since the new energy subsidy policy will be terminated by the end of the year, it will have a good role in promoting the market. Therefore, it is expected that the new energy vehicle market in will achieve a year-on-year achievement of 6.5 million vehicles.
Passenger Car Association expects that the overall retail sales of passenger cars will reach 20.6 million in 2023, with a year-on-year growth of
. Regarding next year's market forecast, the Passenger Car Association believes that the fuel vehicle market destocking cycle and pressure may run through the entire 2023.If the preferential policy for halving the car purchase tax can be extended until June or the end of next year, it will effectively drive the release of demand in stages and alleviate the high inventory pressure of dealers. If it is considered without policy support, expects that the overall retail sales of passenger cars will reach 20.6 million in 2023, with zero year-on-year growth. relies on the increase in inertia of passenger car exports, and manufacturers' wholesale sales are expected to grow by 1% in 2023. is expected to reach 8.4 million wholesale sales of new energy passenger cars in 2023, a year-on-year increase of 30%.
