New Zealand , the capital Wellington is located in the southwest of Pacific , across the west from Tasman Sea , and the country is composed of two large islands, South Island , North Island and Stewart Island and some nearby small islands. As of October 2022, New Zealand's total population was 5.124 million.
New Zealand is a developed country. In 2021, the GDP of is 350 billion SGD, and the GDP per capita of is about 70,000 SGD. The economy is mainly agriculture and animal husbandry, and agricultural and animal husbandry products exports account for about 50% of the total export volume. The export volume of mutton and dairy products ranks first in the world, and the export volume of wool ranks third in the world. World Bank lists New Zealand as one of the most convenient countries in the world, and its economy has successfully transformed from mainly agriculture to an internationally competitive industrialized market economy.
1. New Zealand's cross-border e-commerce market
New Zealand's Internet users are 4.08 million, accounting for 91% of the total population; the number of active mobile social media users is 2.8 million, accounting for 61% of the total population. Although New Zealand's e-commerce development is relatively not as developed as the United States and Germany, the epidemic has greatly accelerated the development of New Zealand's e-commerce market.
In the past six months, shocking numbers have been frequently reported in the New Zealand e-commerce market: According to the latest report by New Zealand Post E-commerce Focus, New Zealand online shoppers spent US$7.67 billion in 2021, setting a new record for online consumption, and online spending increased by 52% compared with 2019.
Nowadays, whether in lockdown or not, online shopping has become an important part of the daily shopping methods of New Zealanders.
2. New Zealand consumption habits
From the perspective of age, the age group of 45-60 years old is dominated by online shoppers, but in recent years, young shoppers have grown the fastest. Consumers aged 15-45 increased online spending by 25% in 2021. It is reported that New Zealanders aged 30 to 35 like to shop online the most, while the most consumed are the age group of 45 to 65, and more and more people over 70 are also starting to shop online.
Specifically, clothing and footwear account for the highest proportion of online shopping products that New Zealand consumers love, with online spending increasing by 34%, exceeding US$1.58 billion; groceries and miscellaneous retail increased by 26%; entertainment, books, stationery and other categories also increased by 22%.
3. New Zealand payment methods
In 2021, New Zealand's most important online payment methods are still credit cards or recharge cards, accounting for 34% of e-commerce transactions, followed by digital wallets (20%) and debit cards (16%). With the development of e-commerce in New Zealand, the proportion of digital payments is becoming increasingly heavy.
