[ China Life Consumption Network ] On November 25, 2022, the 2022 China Convenience Store Conference "Promoting the High-Quality Development of Convenience Stores" hosted by China Chain Management Association entered the finale. Ren Zhongwei, partner of Double DMALL, was invited to attend and delivered a keynote speech on the topic of "Releasing digital productivity and helping new retail growth".
![[China Life Consumption Network] On November 25, 2022, the 2022 China Convenience Store Conference](https://cdn-dd.lujuba.top/img/loading.gif)
Ren Zhongwei pointed out that digitalization is productivity. Only by helping retail improve sales, improve efficiency, and improve user experience, digitalization is meaningful. In the past few years, with the help of digitalization, the member operation capabilities of the convenience store industry have generally improved, the penetration rate of in the online business has also been greatly improved, and the results of refined management have been initially revealed.
data shows that the gross profit margin of fresh food in the convenience store industry is generally above 40%, the sales of fresh food from international convenience store brands account for about 45-50%, the repurchase of fresh food is about 3.5 times per month, and the active consumers can reach 6 times per month, while the sales of fresh food in local convenience stores account for only 30%. Obviously, fresh food with high sales, high repurchase and high gross profit has become an important tool for convenience stores to improve their profitability. Comprehensive embracing digitalization, especially a comprehensive digital manufacturing supply chain, can help the convenience store industry significantly improve its operating capabilities and operation management efficiency.
takes the DMALL OS convenience store system created by Duodian DMALL as the convenience store industry as an example. After Wumart convenience store was launched, it used the "digital brain" to solve the problem of intelligent processing and replenishment in fresh food areas, and linked member operations and omni-channel marketing. It not only preserved most of the gross profit contributed by the fresh food area to the store, but also helped Wumart convenience store fresh food area to reduce the loss and waste rate of 57% and the store sales increased by 15%. It also stifled food safety hazards in the cradle in the form of full-chain digitalization, which brought endless imagination space to the digitalization and intelligence of the traditional retail industry.
Ren Zhongwei said that the information transformation of the retail industry in the IT era meets the single transaction scenario of in-store shopping, while the digital transformation of the retail industry in the DT era supports faster market changes in multiple transaction scenarios. The application of technologies such as big data, artificial intelligence , cloud computing , and cloud computing can also better help retail companies drive user-centered transformation and optimization. At present, convenience stores should focus on exploring and cultivating their core competitiveness in digitalization, close franchise models, and manufacturing supply chains. Among them, digitalization must achieve comprehensive digitalization of members, products, and stores and omni-channel integration; franchise, as an important model for the rapid development of convenience stores, should transform from loose franchise to tight franchise; quantifiable supply chain delivery capabilities, visualization of supply chain process quality, and flexible manufacturing supply chain capabilities are important standards for excellent manufacturing supply chains. In the cooperation between multi-date DMALL and Guangdong 7-Eleven, it is precisely because Guangdong 7-Eleven has always taken consumer needs as the core, strong innovative services and execution capabilities that ensures the successful and smooth switching of the digital system and the significant results. The omni-channel middle platform system uses one middle platform to connect multiple tripartite traffic platforms at the same time to realize real-time synchronization of online and offline product information, inventory, and marketing, helping Guangdong 7-Eleven to achieve a take-out order volume of up by more than 300% year-on-year compared with in March-August 2021; the intelligent warehousing logistics management system helps Guangdong 7-Eleven to improve the efficiency of sorting efficiency by 40%, and can support different sorting modes according to different categories and sorting scenarios, and real-time visualization of distribution and sorting data, shorten the average working time of staff by 2 hours overall, and reduce inventory turnover days by 20%.
is not only that. Multi-point DMALL one-stop omni-channel end-to-end digital retail solution also helps Aotle quickly deploy digital systems, realizing unified management of orders, inventory, and memberships, and integrating online and offline, supporting rapid expansion of stores; Dmall Life launches the DMALL OS intelligent scheduling system, maintaining the vitality of the team through insight into the health of the labor force, reducing working hours by 30%, and improving work efficiency by 80%. After Qingdao Kehaowei launches the digital system, it realizes omni-channel, full-scene, intelligent and refined operations, reducing inventory turnover days by 20%, and increasing the number of members by 56%. Easy-Jie Convenience Store improves the store's business radius through digital franchise online management, improving financial work efficiency by 20%, and improving warehouse operation efficiency by 10%.
is a leading retail digital technology enterprise with great prospects. Duodian DMALL has the mission of helping retail win in the digital era. With the four leading advantages of technology, scale, international and achievements, it is committed to solving the four major problems of retail enterprises such as user experience upgrade, operating efficiency improvement, security guarantee system, and ESG for the future development, and has become the world's leading omni-channel digital retail solution service provider. From intelligent product selection, supplier management , contract signing, purchase ordering, warehouse operation, product in-store, billing and settlement, to employee management , shelves display, electronic price tags, product promotion, to the construction of private domain traffic system for online shopping, intelligent cashier, return and exchange, and member management for offline shopping, DMALL OS has formed a digital solution for everyone, everything, and everything online throughout the retail chain. Up to now, Duodian DMALL has provided digital services to 130 regional leading retail companies and 940 brand owners including Guangdong 7-Eleven, Metro China, Zhongbai, Chongbai, and Xinbai, covering five countries and regions.
