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Dongguan Huafuli Decoration Building Materials Co., Ltd. strengthens its own brand advantages and breaks the monopoly of the foreign market. At the same time, we are the "leader" of decorative composite materials, committed to technological innovation, and demonstrated the vigorous vitality of innovative development.
Recently, the Ministry of Industry and Information Technology released the fourth batch of national-level specialized and new "little giants" enterprises, and 31 companies in Dongguan were selected. Up to now, Dongguan has cultivated 110 specialized and new "little giant" enterprises. Among them, the Economic Development Bureau of Changping Town, Dongguan City has focused on strengthening the development of "specialized, specialized, specialized, and innovative" small and medium-sized enterprises and has achieved good results. In 2022, a total of 157 enterprises actively applied for provincial specialized, specialized, specialized, and innovative enterprises.
Dongguan Huafuli Decoration Building Materials Co., Ltd. (hereinafter referred to as "Huafuli") is one of them. At Huafuli Laboratory, R&D personnel are focusing on product research and development. In the production workshop, machinery and equipment are operating at high speed, and front-line workers perform their own duties and are busy...
Huafuli is located in Songbaitang Village, Changping Town, Dongguan City, covering an area of about 86 acres. It is now a 100% controlled subsidiary of Dongguan Huali Industrial Co., Ltd. (stock code: 603038). It is mainly responsible for the group's home materials sector. The products are two major categories: trim strips and decorative panels, which are mainly used for panel furniture, interior decoration and commercial space creation. The company has been successfully rated as a specialized and new "little giant" enterprise. It is also a national high-tech enterprise and a Guangdong Province intellectual property demonstration enterprise. It has obtained the title of Dongguan Engineering Technology Research Center and the intellectual property management system certification, has independent intellectual property rights, and has strong technical research and development capabilities.
Strengthen brand advantages Breaking the monopoly of foreign market
As a "little giant" enterprise, what are the advantages of Huafuli? Recently, in Huafuli's exhibition hall, General Manager Wu Feng showed the comparison results of Huali decorative panels and other boards after waterproof performance tests to "Xiaokang" China Xiaokang Network. After bubbling, other plates appear to be bent and deformed, while after bubbling, the appearance of Huali decorative plates does not show any special changes, which forms a sharp contrast between the two.
In Huafuli Laboratory, R&D personnel are focusing on product research and development. Gao Rui / Photo
Wu Feng introduced: "Decorative composite materials are functional composite materials that originated in Europe. Western Europe represented by Germany has always been the main production area of decorative composite materials, and their products are sold all over the world. In the 1980s, panel furniture began to emerge in China, and as a supporting decorative composite materials, it also started in my country. However, for a long time, the domestic market has been occupied by European and American companies that master core technologies. In the 1990s, the rapid development of panel furniture and interior decoration industries with artificial boards as the main material, and the demand for decorative composite materials has increased rapidly. For this reason, the group company has learned from the advanced experience in R&D, production, management and marketing of the same industries abroad, gradually developed and grew, breaking the market monopoly of foreign companies."
Innovation is the soul of an enterprise's survival and development. Since its establishment, Huafuli has invested a lot of manpower, material resources and financial resources to purchase advanced equipment for development, experiments and testing, and gathered a group of professional R&D talents with high education and high professional titles. In order to accelerate R&D and innovation, Huafuli has developed a large number of new technologies and new products used in decorative composite materials, making the products and technologies reach the domestic leading level, laying a good foundation for the sustainable development of the enterprise, and contributing to the technological progress and scientific and technological innovation of the industry.
Huafuli focuses on the competitive strategy of "drive product advantages with technological advantages and strengthen brand advantages with product advantages". Through independent research and development, technology introduction, scientific and technological achievements transformation, industry-university-research cooperation and other channels, it has persisted in implementing formula innovation and process innovation, forming a core technology system including environmentally friendly formula and blending technology, wide-frame extrusion and three-roll calendering technology, water-soluble ink printing technology, etc.
is committed to technological innovation and mastering unique skills
It is worth noting that the Group Corporation leads the formulation of the industry's "Technical Requirements for Furniture Edge Covering Sticks". On the one hand, this move is conducive to taking the lead in adjusting product quality to seize market opportunities, and on the other hand, it is conducive to improving the company's popularity in the same industry and market and building a corporate brand. Its subsidiary Huafuli has benefited a lot.
The formal promulgation and implementation of my country's environmentally friendly ink standards marks a new era of developing environmentally friendly inks. Huafuli is committed to the application and development of water-based inks in decorative composite materials, meeting the environmental protection, quality and related physical and chemical performance requirements of decorative materials at home and abroad. Through project development, we will promote the technological progress of the company and the industry, promote the rapid development of my country's decorative materials industry, enhance the international competitiveness of my country's decorative materials, and greatly promote the process of industry industrial structure adjustment.
Wu Feng said: "Huafuli has always insisted on R&D and innovation, and has a number of core patented technologies. The upstream supply chain is based on domestic development and tends to be domesticized. It is not restrained by foreign technology, ensuring the stability of the supply chain industry chain, and at the same time it can guarantee customers without purchasing foreign products with low cost performance. The "unique skill" of enterprises to achieve independent and controllable industrial chain and supply chain is scientific and technological innovation, and the independent and controllable industrial chain and supply chain is also an important guarantee for the stable development of enterprises."
In terms of school-enterprise cooperation, Huafuli and the School of Materials and Energy of South China Agricultural University have established a school-enterprise cooperation platform to jointly cultivate high-quality talents. The company continues to regard talent training and development as a strategic task, attaches importance to improving employees' potential, promotes the value-added of human resources, establishes a long-term mechanism for employee training and development, and builds an internal online learning platform to improve employees' professional competitiveness and the core competitiveness of the company.
As a specialized and innovative "little giant" enterprise, Huafuli burst out with powerful energy, showing the vigorous vitality of innovative development, and has also formulated a series of development plans. The relevant person in charge said that in the next year, Huafuli plans to apply for 5 patents, and in terms of investment, R&D expenditure accounts for no less than 3% of operating income. At the same time, there will be no less than 5 results transformation or R&D application projects in the past two years. In addition, based on the Dongguan Engineering Technology Research Center, apply for and strive to obtain the Guangdong Engineering Technology Research Center.
(Exclusive article by "Xiaokang"·China Xiaokang Network)
This article was published in "Xiaokang" mid-November 2022
