As of 23:59 pm on November 11, the 2022 " JD 11.11 Global Love Season" surpassed the industry's growth rate and set a new record. JD.com has made consumers truly happy with real prices, real products and real services.
During JD.com's 11.11 this year, JD.com's new department store's five major categories were sold in full swing. Since the good start at 8 pm on October 31, JD New Department Store has a total of 589 categories of and , and 10,025 brands have doubled their sales growth in JD 11.11. JD.com’s offline stores usher in the joint efforts of multiple categories, and offline store sales increased by 262% month-on-month. JD New Department Store’s online and offline integrated selection collection model is becoming a new choice for more consumers.
Fashion consumption leads quality life LVMH's top brands' transaction volume increased by 12 times year-on-year
More and more consumers choose to buy all the world's authentic brands and trendy goods at JD.com. During JD.com's 11.11, the transaction volume of top brands such as BVLGARI, CELINE, FENDI, LOEWE, etc. increased by 12 times year-on-year. The luggage, shoes and boot categories in JD.com's luxury goods business increased by more than 180% year-on-year, and the transaction volume of official flagship stores of more than 28 brands such as BURBERRY, QEELIN, MCM, BALLY, COACH, FURLA, MARNI, etc. increased by more than 150% year-on-year. Brand glasses and watches are very popular, with the transaction volume of optical glasses, ski glasses, , blush glasses, and European and American watch categories increasing by more than 200% year-on-year. The transaction volume of more than 300 watch and glasses brands such as Longines , Armani , Oakley , Yishilu , Shanghai, CK, etc. increased by more than 200% year-on-year.
The value-preserving and beautiful gold jewelry are deeply loved by consumers. The transaction volume of the gold jewelry category of JD.com New Department Store increased by more than 200% year-on-year, and the transaction volume of 400 brands including China Gold , Saturday Fu , Weekly Dasheng , and Weekly Dasheng increased by 200% year-on-year.
beauty products category. During JD.com's 11.11, the cumulative transaction volume of 299 beauty brands in JD.com New Department Store exceeded 10 times year-on-year compared with last year. The transaction volume of 952 brands including : The Mystery of the Sea Blue , Helena , etc. increased by more than 100% year-on-year, and the transaction volume of 239 domestic beauty brands including : Peraya , HBN, Ximuyuan, : Youshiyan , and : Sanshenghua , all increased by more than 100% year-on-year. Dabao's sales increased by nearly 100% year-on-year, among which, the national product SOD Mi carefully cared for the winter moisturizing skin care needs of nearly one million users.
Beautiful life starts with fashionable outfits. During JD.com, JD.com's new department store clothing ushered in a full explosion. The transaction volume of more than 4,000 brands such as Bosideng , EVISU, Teenie Weenie, Banana, 73Hours, FILA Children's, Blame , etc. increased by more than 100% year-on-year. Super value special offers drive a surge in sales, with the order volume of hot products with 10 billion yuan subsidies for clothing increasing by 30 times month-on-month . JD New Department Store's thermal products represented by down jackets, thermal underwear, cashmere sweaters, jackets, and winter boots increased by 160% year-on-year.
The cold cannot withstand people's passion for sports. During JD.com, JD.com's new department store sports outdoor category was sold at a hot sale. There are 103 categories including cross-country running shoes, road cars, yoga suits, pants, skateboarding, etc., and the transaction volume of 504 KA brands such as DiSant, thru-step , KOLON SPORTh, YOTTOY, and Victor doubled compared with the same period last year. The transaction volume of jacket and pants, which has both appearance and functions, increased by more than 5 times year-on-year; professional yoga has become a new trend in home sports, and the transaction volume of yoga clothing and yoga supplies has increased by more than 3 times year-on-year; emerging trendy sports have increased explosively, and the transaction volume of CARVER on the land surfboard brand has increased by 40 times year-on-year.
Quality Home Starting from creating a private space, during JD.com, the transaction volume of more than 1,800 home brands in JD.com New Department Store increased by more than three times year-on-year.Comfort, appearance, intelligence, warmth, and elderly-friendly have become the keywords of home good products. The 50 categories including bathroom sets, ergonomic chairs, enamel pots, smart curtains, have exceeded 5 times year-on-year; the transaction volume of more than 20 smart categories such as 3D face recognition smart locks, smart bathroom cabinets, smart beds, have been improved by more than 5 times year-on-year; the transaction volume of more than 20 smart categories such as 3D face recognition smart locks, smart bathroom cabinets, smart beds, have been improved by more than 10 times year-on-year; the transaction volume of more than 20 smart categories such as the anti-bacterial and warm-keeping cushion cores, intelligent sterilization bath heater , water heating blankets, and soup pots have been improved by more than 10 times year-on-year; the transaction volume of the elderly-friendly products in the whole period has been outstanding, and the transaction volume of the elderly-friendly toilets, furniture, and anti-slip tiles for the elderly-friendly.
conforms to the new trend of fashion life, JD.com New Department Store joins hands with brand merchants to stimulate consumption trends. During JD.com, the new trend categories of JD.com's new department store performed well, with the transaction volume of down jackets such as graphene and Gore-TEX increasing by 180% year-on-year, the transaction volume of antibacterial heating and thermal underwear increasing by 110% year-on-year, and the transaction volume of colored snow boots and spine-protecting schoolbags increasing by 100% year-on-year. Thanks to JD New Department Store's authentic ecology and high-quality services such as safe and reliable logistics, the transaction volume of gold pendants increased by more than 6 times year-on-year, and the order volume of pearl bracelets increased by more than 3 times year-on-year.
serves the real economy high-quality development The performance of industrial belt and small and medium-sized merchants hits a new high
JD 11.11 is not only a national consumption event, but also a business home field that drives brand merchants to grow rapidly. On JD.com’s 11.11 this year, JD.com’s new department store industry belt and small and medium-sized merchants performed well. Among them, small and medium-sized businesses in the beauty industry belt grew significantly. The overall transaction volume of merchants in Beijing and Shantou beauty industry belt increased by nearly 3 times year-on-year. The overall transaction volume of merchants in Hainan and Qingdao beauty industry belt increased by nearly 2 times year-on-year. The overall transaction volume of merchants in Shenzhen beauty industry belt increased by 145% year-on-year. The transaction volume of merchants in Fujian Shishi Clothing Industry Belt increased by more than 120% year-on-year. The transaction volume of cashmere industry belt in Hebei Qinghe cashmere industry belt increased by more than 124% year-on-year. The extremely cost-effective thermal underwear and sock orders from Jiangsu Jiangyin and Zhejiang Zhuji Clothing Underwear Industry Belt factories increased by more than 200% year-on-year. More than 200 stores in Danyang Glasses Industry Belt participated in JD.com 11.11, and the overall transaction volume of industrial belt increased by more than 200% year-on-year.
Driven by service consumption, JD.com's new department store has more quality life leading the way. During JD.com's 11.11 period, the transaction volume of "worry-saving" products at home increased by 150% year-on-year, of which the transaction volume of "first claims" service products increased by 200% year-on-year. The transaction volume of local decoration and balcony customization services increased by more than 5 times year-on-year. The transaction volume of glasses omni-channel store glasses, store optometry service products increased by more than 2 times year-on-year, and the transaction volume of glasses 180 days of service products increased by more than 3 times year-on-year. Sports outdoor online training services have grown explosively, with the number of transaction orders increasing by more than three times year-on-year. The number of visitors to gold repurchase services increased by 20 times the average daily average month last month.
JD.com During 11.11, JD.com's omni-channel business was simultaneously in progress, and jointly launched the "Single-City Shopping, Store Quick Access" event with many brands. The online and offline omni-channel resonance has prompted the transaction volume of home offline stores in the whole cycle of 11.11 to increase by 4 times year-on-year.
Relying on JD.com's strong supply chain capabilities, omni-channel capabilities and service capabilities, JD.com New Department Store presents a shopping feast for consumers that "you can always choose what you like", allowing users to feel a practical, affordable and practical consumption experience. At the same time, consumption has been more clear and pragmatic in guiding, driving, reducing costs and increasing efficiency on 's economic development. Many brand merchants have achieved leapfrog development in the incremental market created by JD.com New Department Store, creating greater value for the quality and upgrading of industrial chain supply chain.
