In the background of this new era, all walks of life are developing rapidly. Whether it is large or small enterprises, they are thinking about how to innovate their products every day, so that the company's products become distinctive and thus generate profits. However, innovation is not about how the company practices it. Many enterprises cannot find out where the innovative products lies. So today, Niu Neng Technology tells you with its own years of experience that companies only need to do these three points if they want to innovate products:
1. Find the underlying needs
No matter what product the company is doing, if you want to innovate the product, you must do what its lowest needs are, and don't lose this for the novel functions in product innovation. Direction, take the simplest bowl as an example. Its meaning is to eat, but when you slowly develop it into something that cannot be eaten, then the innovation of your product is meaningless. At this time, it has lost its original meaning. Even if there are many functions, consumers will not pay.
2. Observe the industry market
will inevitably invest a lot of cost research and development during product innovation. However, during this period, we need to see the market clearly. For example, this season is no longer suitable for eating watermelon, but at this time you are still investing a lot of money to innovate this watermelon. Even if your watermelon is delicious, it is not suitable for eating watermelon in this season. Then the final result must be imagined. This innovation is meaningless.
3. Determine the competitor
The last and most critical point is. Regarding competitors, there is an old saying that understanding competitors means understanding yourself. Only when we understand our competitors enough can we innovate in our own company's products. The purpose of doing this is also very obvious, that is, to make the competitor's product characteristics and advantages in the face of our products, forming a crushing trend.
