wants to make a good glass of Liulin wine for the world!
text | Liquor Wolf Team
editor | Yu Xiaomei
"A big country shows its strength, and a brand creates responsibility!" On the afternoon of June 26, 2022, Shaanxi Liulin Wine Group's " Great Country Brand" hosted by Shaanxi Liulin Wine Group 》signing conference was successfully held.
It is reported that this time CCTV "Big Country Brand" signed the contract with Liulin Winery, with the theme of "Big Country Brand, Innovation Era", so that consumers can witness the strength and responsibility of Liulin Winery's big country brand.
On July 2, Liulin Wine's 3-minute feature film "The Development of a Great Power Brand: Phoenix Rises from Liulin and Drinks with the World" premiered at 08:32 on CCTV's 1st set of Liulin Wine after "Wen Tianxia" time.
From the "Big Country Brand" press conference to the feature film broadcast on CCTV, Liulin Wine seems to have a soft spot for "Big Country Brand".
In this regard, industry insiders interviewed said that "big country brand" is an honor, and they want more than just Liulin Wine, but Liulin Wine's actions are indeed fast, ensuring the leading position in the honor competition.
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"New Era" takes "big country" as its quality and brand endorsement
▲ Fu Xiaotong, Chairman of Liulin Winery Group,
At a press conference on June 26, Liulin Winery Fu Xiaotong, chairman of the group, proposed, Liulin Liquor Industry has invested 5 billion to expand Feng-flavor liquor and revitalize Shaanxi Liquor. It will build Liulin Liquor into a "century-old brand" and take advantage of CCTV's "Big Country Brand" to sprint towards an "international brand".
Han Guo Tao, co-producer of "Big Country Brands", said at the meeting that Chinese brands need to constantly emerge excellent companies to take the initiative to assume social responsibilities, and Liulin Liquor Industry is undoubtedly a model of big country brands and the bearer of brand responsibility.
model and responsibility? Have you ever received such praise?
Liulin Winery is located in Liulin Town, Shaanxi Province. It was formerly the county-run winery in Liulin Town, Fengxiang County, which was established in 1974. This place is a well-known wine town and the birthplace of Feng-flavor liquor. Shops are everywhere, and the wine city is fragrant."
In 2018, it was acquired and restructured by Shaanxi Qinmei Group and established Shaanxi Liulin Liquor Group Co., Ltd.!
Although he is a cross-border player, Fu Xiaotong, the current chairman of Shaanxi Liulin Liquor Group, is indeed an authentic Shaanxi native. He grew up listening to Liulin's long history of Fengxiang. Therefore, he has deep feelings for Feng-flavor liquor and Liulin liquor.
Fu Xiaotong regards "revitalizing Fengxiang" as his own responsibility. In 2018, he clarified the development direction of Liulin Liquor, which is: "nationalize Fengxiang liquor and let Fengxiang liquor regain its original industry status" "
Also starting from 2018, Shaanxi Liulin Wine Group has reorganized its product structure and formed four series: "Liulin", "Daqi", "Fengliu" and "Ziren" to improve its own product system and ensure High-quality product output.
By 2020, Liulin Wine Industry will fully launch quality improvement technological transformation and industrial tourism projects, investing 5 billion yuan and covering an area of 2,250 acres. It is estimated that the annual production capacity of base wine will be 50,000 tons and the storage capacity will be 300,000 tons.
Other public data shows that in 2021, Liulin Wine’s sales will exceed 400 million yuan, with revenue increasing by 50%.
has a profound history and culture, quality upgrades with a heavy investment of 5 billion, and a revenue growth rate of 50%!
Nowadays, with the help of CCTV’s publicity, Liulin Liquor should be regarded as a model and responsible industry model, creating a model of higher quality and promoting the nationalization of Fengxiang.
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CCTV launches "Big Country Brand" Liulin Wine will usher in a "cram"!
On July 2, CCTV broadcast "The Development of a Great Power Brand: Phoenix Rises in Liulin and Drinks with the World", putting Liulin Wine on the dual list of industry popularity and social popularity.
Fu Xiaotong believes that the present is an “excellent opportunity” for the rise of Feng-flavor liquor!
As the concept of production areas becomes increasingly prominent in the development of the liquor industry, the concept of production areas is particularly eye-catching. At present, the development of industrial clusters is gradually becoming one of the paths for high-quality development of liquor .
At the beginning of 2021, the Baoji Municipal Government proposed to build a national first-class liquor industry cluster, making the liquor industry one of the Baoji five major 100 billion industrial clusters, and making liquor an important engine for Baoji's economic growth.
In November of the same year, Baoji City was recognized as the "Chinese Fengxiang Liquor City" by the China Light Industry Federation and China Liquor Association, establishing Baoji City as the origin of Fengxiang liquor.
In order to make Liulin liquor more representative of its origin, on the basis of retaining the original flavor of the ancient method, Liulin liquor industry combines modern technology with the traditional brewing process of Feng-flavor liquor, using more advanced technology and precise techniques. Promote the long-established Liulin wine to shine with new brilliance.
Senior people in the industry have given high recognition to Liulin Liquor Industry’s goal of becoming a world-famous brand.
On the one hand, Liulin Winery took the initiative to take on the "backbone" of Feng-flavor liquor, which is worthy of admiration.
On the one hand, Liulin Liquor Industry invested 5 billion in the production end instead of the sales end, which is the best manifestation of its long-term spirit, and this is also the first priority to make liquor bigger and better.
Good wine needs time to be refined, and big companies and big brands also need to be polished over time. Only by maintaining quality and learning experience like Liulin Winery can wine companies have the opportunity to gain the honor of "big national brand" .
At present, with the special film broadcast on CCTV, the corporate image of Liulin Winery, the quality and brand image of Liulin Winery are bound to be seen by more wine merchants and consumers, thus triggering a wave of brand craze. It is worth Everyone looks forward to it.
