and Dan Li are fragrant, they use "Li" as a matchmaker to join hands to win-win. On the morning of July 3, the "Mei'Li" Cooperative Development" jointly sponsored by the Guangzhou Municipal State-owned Assets Supervision and Administration Commission and the Conghua District People's Government - the 2022 Guangzhou Conghua Lychee Festival and Urban Collaborative Industry Development Exchange Conference was held at Yunling Lake in Conghua, Guangzhou The hotel was successfully held.
Exhibiting companies cover a wide range of industries, including industry, agriculture, cultural tourism and other industries. They focus on promoting and displaying Conghua high-quality lychee varieties and deeply processed products, Conghua brand cultural tourism products, key enterprise characteristic and advantageous products, etc., and at the exhibition site There is a tasting experience area, allowing visitors to personally taste and experience various high-quality products of the company, fully demonstrating the achievements of rural revitalization and industrial development in Conghua District.
- Helping rural revitalization with "lychee" empowerment
Conghua has a long history of lychee cultivation. It is an important lychee production area and a well-known lychee hometown in the country. The lychee planting area is about 300,000 acres, accounting for about 7.3% of the province and the city. With 53.8%, it is currently the area with the largest litchi planting area in Guangzhou.
According to statistics, there are as many as 116 varieties of lychees in Conghua, among which high-quality varieties such as Jinggang Hongnuo, Liuxi Red Lychee, Qiangang Nuomi Ci, Liuxi Guiwei, and Hot Spring Sophora japonica are the main ones. According to estimates from the agricultural department, Conghua’s total lychee output this year is about 45,000 tons. In recent years, Conghua District has innovated and enriched the Conghua lychee customization model, built a good lychee industry brand, market brand, technology brand, and cultural brand, pioneered and promoted the lychee customization model for five consecutive years, and extended the market period to more than 10 days with technology empowerment, keeping freshness The period is more than 30 days, and the cold chain can be directly shipped to the whole country within 48 hours. Paying attention to the development of intensive processing, the intensive processing rate of lychees reaches 35%, leading the country. It has cooperated with well-known enterprises such as GPHL and Unilever to develop dried lychees, juice, powder, sauce, beverages, functional extracts and other series of products. , deeply welcomed by consumers. At present, Conghua Litchi Provincial Modern Agricultural Industrial Park has been built, and it has been shortlisted for the advantageous areas of characteristic agricultural products in Guangdong Province, pushing the high-quality development of the litchi industry to a new level.
In order to continuously increase the promotion of the "Conghua Lychee" brand, a Conghua Lychee Industry Brand Exhibition was set up at the event site to present the layout of Conghua Lychee Industry in depth to the participants, promote high-quality lychee varieties and processed products, and set up tastings at the exhibition site The experience area further enhances visitors’ experience.
simultaneously released Conghua's high-quality lychee varieties - Jinggang Red Nuo lychee and Yuanshi promotional videos on site, to strongly build a distinctive lychee brand. This year, Conghua District combined the lychee customization model and used the virtual world of Metaverse in the lychee industry for the first time to demonstrate the intelligent planting of Conghua lychees through the Metaverse industry, creating the country's first virtual lychee orchard experience planting + customization base, allowing consumers to " Participate in the whole process of lychee planting and production, and learn more about new lychee varieties. At the event, a virtual live broadcast of lychees in the province was also held. Princess Li'er served as a virtual ambassador to bring goods for Conghua lychee live broadcast. This was also the first lychee-themed virtual live broadcast in the province using virtual live broadcast technology. It is reported that the virtual character of Conghua Litchi Yuanverse - Princess Li'er, has multiple identities such as Conghua agricultural product brand spokesperson, ecological agriculture ambassador, sightseeing agriculture tour guide, agricultural expert, etc., and plays an important role in Conghua agricultural digital services, communication, marketing and other fields. Play a role.
——Meeting with "Li" to deepen urban collaborative linkage
Meeting with "Li", Guangzhou's "state-owned assets group" gathered in Conghua to join forces to achieve all-round strategic cooperation. At the event, the Conghua District Government signed cooperation agreements with the Municipal State-owned Assets Supervision and Administration Commission and 27 municipal state-owned enterprises. Relevant functional departments of Conghua District and enterprises in the district signed cooperation agreements with 7 municipal state-owned enterprises. By building an efficient docking platform, the municipal government will strengthen cooperation. The State-owned Assets Supervision and Administration Commission, municipal state-owned enterprises and Conghua District complement each other's advantages, establish a long-term mechanism of collaborative linkage, give full play to the leading role of state-owned assets and state-owned enterprises in the "industrial chain" + "capital chain", and work together to create an industrial ecosystem, marking the two levels of the urban area Deepening collaboration and linkage has opened a new chapter.
Conghua District Government and 27 municipal state-owned enterprises also successfully "joined hands". Guangzhou Automobile Group Co., Ltd. , Guangzhou Yuexiu Group Co., Ltd. , Guangzhou Port Group Co., Ltd. , Guangzhou Pharmaceutical Group Co., Ltd. , Guangzhou Industrial Investment Holding Group Co., Ltd., Guangzhou Development Group Co., Ltd., 27 municipal state-owned enterprises, including Guangzhou Construction Group Co., Ltd., Guangzhou Metro Group Co., Ltd., Guangzhou Urban Construction Investment Group Co., Ltd. , have signed cooperation agreements with the Conghua District Government. In the future, they will engage in urban renewal, intelligent manufacturing, agriculture and food. Conduct in-depth cooperation in many fields such as industry and modern service industry.
In order to further deepen cooperation in urban renewal , technological transformation, financial services and talent exchange, the Guangdong Conghua Economic Development Zone Management Committee, Conghua District Development and Reform Bureau, Conghua District Transportation Bureau and other relevant functional departments as well as Guangzhou Logistics Two companies in Conghua District, including Xi Asset Investment Group Co., Ltd. and Guangzhou Henglong Intelligent Equipment Co., Ltd., respectively cooperated with Wanli Tire Co., Ltd., Guangzhou Financial Holding Credit Information Service Co., Ltd., Guangzhou Talent Group Co., Ltd., and Guangzhou Communications Investment Group Co., Ltd. The company, Guangzhou Urban Investment Urban Renewal Group Co., Ltd. and other seven municipal state-owned enterprises reached an intention to cooperate and signed a cooperation agreement on site.
- Using "Li" as the media to promote centralized signing of major projects
The last event held was the "finale" session of this conference - the signing of major investment projects in Conghua District, adding "new momentum" to the high-quality development of Conghua. Strengthening links and replenishing links, specializing in and specializing in new , rural revitalization, and making full use of foreign capital are the biggest features of this signing event.
With the successful completion of the first and second phases of the Unilever South China Production and Marketing Base project, the Unilever Greater Bay Area Assembly and Supply Chain Base Project and the Shisheng Intelligent Packaging Project, which provide supply chain support for the project, have also officially settled in Conghua. By strengthening links and complementing links, and using points to lead areas, the trend of agglomeration and coordinated development will be continuously enhanced.
The world's first-class public service platform for innovative drug evaluation and R&D key technologies and the Lane Medical Biomedical Industrial Park project are invested by the national-level specialized "little giant" Guangdong Lane Medical Research Institute Co., Ltd. Through expansion, it is currently the only country in South China. A public service platform for non-clinical drug evaluation and research with full GLP certification from the Food and Drug Administration and international AAALAC certification, expanding production capacity, improving the level of biopharmaceutical R&D and evaluation in the Guangdong-Hong Kong-Macao Greater Bay Area, and becoming the key to world-class non-clinical drug evaluation research Technical services, producing a batch of innovative drug approval documents and pharmaceutical products.
Liandong U Valley·Conghua Pearl Specialty New Park Industrial Investment Project focuses on the real production needs of small and medium-sized advanced manufacturing enterprises, leverages the advantages of Liandong U Valley platform to independently attract investment, and takes "speciality, specialization, specialness and newness" as its core The direction of enterprise cultivation focuses on the R&D and manufacturing of new generation electronic information technology, medical equipment, and medical aesthetic equipment, and creates a pragmatic scientific and technological innovation industry carrier platform.
Conghua has been working hard to build a rural revitalization demonstration zone in the province and even the country. Industrial prosperity is the most important support for rural revitalization. Guangzhou Heying Tianxia Pastoral Ecological Tourism Co., Ltd., Yuexiu Fengxing Ecological Pastoral Complex in Conghua District, Guangzhou, and Conghua Modern Agricultural Industrial Park-10,000 acres of Longmei Chinese medicinal material planting base project will promote the transformation of Conghua's own rich ecological resource endowments into economic advantages , promote the prosperity of modern agriculture and cultural tourism industries, and assist rural revitalization. In response to the city's task of strengthening foreign investment promotion this year, Conghua District has made every effort to promote the use of foreign investment to maintain stability and promote excellence. The Hong Kong Jockey Club expansion project mainly constructs the Guangzhou Conghua International Horse Racing Development Center and the Hong Kong Jockey Club Conghua Racecourse Phase II. It will be built into China's first world-class racecourse with the highest standards and the largest scale. The Hong Kong Jockey Club expansion project and the Unilever Greater Bay Area assembly and supply chain base project can contribute more than US$500 million in actual utilized foreign capital to Conghua. The total investment in the new projects and intended projects signed this time is approximately 11.95 billion yuan, with an estimated annual output value exceeding 10 billion yuan and annual tax revenue of approximately 568 million yuan.
Text/Guangzhou Daily•New Flower City Reporter: Zeng Weikang Correspondent: Congxuan
Picture/Guangzhou Daily•New Flower City Reporter: Zeng Weikang Correspondent: Yang Xiaotong
Guangzhou Daily•New Flower City Editor: Lin Jing
