On June 30, Nayuki’s tea launched the virtual stock in order to commemorate the first anniversary of its listing, which caused quite a shock in the circle.
Around the 30th, the Baidu Index had a sharp rise.
Virtual stocks are eye-catching
To put it simply, when you buy Naixue’s tea, you will get Naixue coins that are the same as points. This Naixue coin can not only be used to exchange gifts, It can also be used to exchange for Nayuki’s virtual stocks.
But this stock cannot be traded. The market value of the virtual stock is linked to Nayuki's real market value. When stocks rise in the real world, the virtual stock will rise with it, but whether it rises or not does not count, what the fans say does not count, so after all, it is a bit of a points lottery. .
In order to make the game more exciting for fans, Nayuki’s Tea allows fans to do leverage . That is, if you have 100 Nayuki coins, you can borrow 400 coins from the official and play virtual stocks with 5 times leverage. The gains will be yours and you will be compensated. Just pay it back slowly. In order to make fans more excited,
officially invited 1,000 virtual shareholders to enter the metaverse to hunt for treasures...
is probably such a gameplay. It is actually a point exchange to strengthen the stickiness of fans, but all concepts are Changed it a bit.
Virtual shareholder poster
The set of membership points
We can compare it with the traditional points gameplay
Traditional store | Nayuki's tea |
Members | Virtual shareholders |
points | Naixue coins |
points mall | points mall + virtual stock market |
welfare | gaming pleasure + welfare + metaverse |
In addition to the popularity, it seems that there is nothing left
We can see Nayuki’s ambition. Nayuki wants to use Nayuki coins to create a social market and become a new one for Nayuki’s tea. Growth points, but support is very limited.
Nayuki’s Tea
1, Nayuki’s Tea, regardless of the product itself, the frequency of purchase, or its scale and volume, cannot support this gameplay well. If you want to mint social currency, it must be hard currency. In comparison For large supermarket chains and gas stations, it is easier to accomplish this.
2. The gameplay is slightly complicated, and virtual stocks are less playable without participating in exchanges. It is better to use Naixue coins to directly enter the metaverse and stick to the digital collection route, which is more straightforward. Even if
3, virtual stocks, and are within the scope of compliance, they are equivalent to opening Pandora's box. If they fail, it's a good thing. Once they succeed, a large number of imitators will join in, and it will be a matter of time before they are transformed.
In fact, more doubts online are about the legal risks of this matter. It is not necessarily a good thing for this kind of discussion to happen to a brand.
