cover news reporter Yang Jin wishes that
will go all out to stabilize growth, help cultural and tourism enterprises to bail out and develop, and promote deeper cooperation between government, banks and enterprises. On June 29, the 2022 Provincial Financial Services and Cultural Tourism Enterprises Talk and Matchmaking Conference was held in Mengding, Ya'an City Mountain held. Each county (district) in Ya'an City will set up branch venues and simultaneously sign relevant strategic cooperation agreements, cultural tourism project credit agreements or intention financing agreements.
At the meeting, Wang Yongqiang, Vice President of the Chengdu Branch of the People's Bank of China, introduced that the Chengdu Branch of the People's Bank of China, together with the Provincial Department of Culture and Tourism and other departments, has increased financial support for the development of the cultural tourism industry. With the strong support of relevant departments and the joint efforts of various financial institutions, as of At the end of May, the province's cultural tourism industry loan balance was 1.37 trillion yuan, a year-on-year increase of 16.1%, which was 1.7 percentage points higher than the growth rate of various loans. The weighted average interest rate of the province's cultural tourism industry loan balance was 4.51%, which was lower than the weighted rate of various loans. The average interest rate is 0.73 percentage points. There are 23,500 cultural and tourism industry market entities in the province with loan balances, a year-on-year increase of 18.1%.
According to reports, the next step will be to carry out in-depth "providing policies, delivering products, and delivering services" activities in key areas such as red tourism, eco-tourism, rural tourism, and cultural creativity, and proactively solve the "urgent, difficult, and anxious" financial services for cultural and tourism enterprises. need. For signed cultural tourism projects, a work ledger will be established to track the financing implementation. The 2022 cultural tourism financial service products were released at the
conference. Under the guidance of the Sichuan Provincial Department of Culture and Tourism, major financial institutions have specially launched "cultural tourism loans", "health care loans" and "universal loans" based on the characteristics of different regions and enterprises. Exclusive products such as “tourism loan” provide priority credit support to customers in the accommodation industry, catering industry, rural tourism and new tourism formats; launch cultural tourism supply chain finance to support enterprises in M&A financing and promote the integration of the cultural tourism industry chain.
At the same time, the Sichuan Provincial Department of Culture and Tourism released a white list of financing needs for a number of cultural tourism enterprises (projects), involving 137 cultural tourism enterprises (projects) in five cities (states) with a financing demand of 55.9297 billion yuan.
The main venue and sub-venues of the conference signed 4 strategic cooperation agreements, 80 credit agreements or intention financing agreements, with a cumulative support amount of 68.595 billion yuan, and Sichuan Bank authorized three cultural tourism specialty branches. At the same time, the meeting promoted a number of key cultural and tourism projects with financing needs, shared a number of excellent cases and financing experience of financial support for cultural and tourism projects; released the latest policies and products of financial institutions to support cultural and tourism enterprises; carried out key cultural and tourism projects Special bond practical training, etc.
This conference has established an effective government-bank-enterprise cooperation platform to pragmatically help cultural and tourism enterprises solve problems such as "difficulty in financing" and "expensive financing". The relevant person in charge of the Ya'an Municipal Culture, Sports and Tourism Bureau stated that due to the impact of the new coronavirus epidemic, the cultural tourism industry has been hit hard. In order to help cultural tourism enterprises tide over the difficulties, the Ya'an Municipal Party Committee and Municipal Government issued the "On Accelerating the Development of Tourism Construction and Cultural Tourism in the Region" A series of policies and measures to deal with the impact of the new coronavirus epidemic and help the cultural tourism industry recover quickly, such as the "Implementation Opinions of the Strong City" and "Incentive Policies for Promoting the Development of Cultural Tourism", actively guide financial institutions to increase financing support for cultural tourism enterprises, and reduce the cost of cultural tourism enterprises. Financing costs will effectively promote the recovery and development of the cultural tourism economy. (Photo courtesy of the Provincial Department of Culture and Tourism)
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