Tian Kundao｜Improve the competitiveness of grain and oil stores, smart bosses are doing this

How difficult is the current grain and oil store owner?

It is said that there are comprehensive supermarkets and comprehensive markets to seize the source of customers, and the next thing is that peers are squeezed and online platforms are competing for competition. It can be said that they are really struggling to survive in the cracks of the industry.

In such a harsh market competition environment, there are still a number of grain and oil shops doing well. Their shop area is small, but they are loved and favored by surrounding residents; their shop operating hours It's not very long, but it already has the same relationship as most customers.

is also a "little boss" in the grain and oil industry, how can you be willing to stay behind? On what basis did these successful grain and oil shops win the market competition? Today, I will reveal the secrets of smart grain and oil shopkeepers' successful business in an environment of increasingly fierce market competition.

1. Location and service

The best location for grain and oil stores is near residential areas, the closer the better.

On the one hand, as a rigid demand product that consumers need every day, the purchase frequency and purchase volume are very high. The closer your shop is to the consumer, the more consumers' desire to enter the shop will be aroused; On the one hand, many large-scale integrated supermarkets and integrated markets, as your store’s main competitors, have relatively fixed locations. If you want to take advantage of their strong competitiveness, geographical advantages are opportunities that every grain and oil shop owner should seize. .

And as important as location selection is your service. In the overall environment of modern society, the homogeneity and saturation of the market are generally high. At this time, service is your killer. As a store serving consumers, if you can provide door-to-door service, preferential services for regular customers, and more Humanized activities that can meet the shopping needs of consumers will double your business competitiveness.

2. Expand product categories

This is a new method that many grain and oil stores are trying to increase consumers’ choice of entry by adding commonly used and demand-vertical products to the store , So as to achieve the purpose of enhancing competitiveness and attracting customers.

However, so far, many grain and oil stores have mostly provided condiments, tobacco and alcohol as supporting products, which has formed a new round of homogenization. For the selection of supporting products for sale, we should follow the model of market inspection first and update according to demand according to the season, and firmly grasp the eyes of consumers by continuously satisfying consumers' purchasing needs.

In addition, you can also create local specialty grain and oil stores, introduce special products from grain and oil producing areas, and upgrade ordinary grain and oil stores to local specialty stores, so that your consumers can feel the customs of the grain and oil producing areas without leaving home. Deepen the sense of identity for the product, thereby promoting sales and standing out.

3. Upgrade to a mid-to-high-end grain and oil store

Consumers nowadays never lack purchases, all they lack is purchase motivation.

The old days of relying on food to feed themselves are gone forever. Nowadays, consumers of grain and oil products demand good and healthy eating, and they are different. This is the specialization of grain and oil stores in the new era. Operating.

provides the following three directions for upgrading mid-to-high-end grain and oil stores for your reference: First, starting from the product itself, choose the ecological series of grain and oil products that are more recognized by consumers to satisfy consumers for the safety and health of home eating The demand for food and beverage, and realize the differentiation from the peers; the second is to choose the chain operation of large-scale brand grain and oil stores, through franchise, joint operation, etc.With the influence and regularization of mature brands, we will escort product sales, and use brand power to enhance competitiveness; the third is to create an era of refined packaging of grain and oil products, giving them the gift of grain and oil products, which will be the most practical and most practical on major occasions such as New Years and Holidays. Healthy gifts, blessings and heartfelt, open up new high-end channels for grain and oil products.

In the future, the competitiveness of grain and oil products will inevitably present a new situation that surpasses edible value. Adding more added value to grain and oil products and services is an important means to enhance competitiveness.