On October 9th, Guizhou Honglicheng Group and the international hotel management group- Accor Group signed a cooperation agreement to jointly build the world's first EMBLEMS Collection luxury hotel in Guiyang Huaguoyuan Art Center ( Hereinafter referred to as: Platinum Linghui Zhenxuan).
At the signing ceremony of the Huaguoyuan Art Center, Xu Fenglun, deputy party secretary and deputy director of the Guizhou Provincial Department of Culture and Tourism, Zhang Lei, the fourth-level investigator of the Cultural Tourism Industry Development Division of the Guizhou Provincial Party Committee Propaganda Department, and the deputy of the Guiyang Municipal Party Committee Propaganda Department Minister Chen Cheng, Guiyang City Culture and Tourism Bureau Level Four Investigator Zeng Xiaozhu, and heads of relevant departments in Nanming District attended the signing ceremony. Wei Longjiang, Senior Vice President of Luxury and Lifestyle Brand Development in Greater China of Accor Group; Le Ruisi, Senior Vice President of Operations in Greater China; Xu Jinjie, Senior Director of Luxury and Lifestyle Brand Development in Greater China; He, Vice President of Honglicheng Group Hui, Group Vice President Zhou Zhenyu, Group Vice President Chen Yong and others attended the signing ceremony.
(site of the hotel project signing ceremony between Accor Group and Honglicheng Group)
It is understood that Platinum Linghui is a new luxury hotel brand launched by Accor Group. Bo Ling Hui Zhenxuan selected Huaguoyuan Art Center as the world's first hotel location, combined with Accor Group's deep cultivation of the luxury hotel market, to promote the iterative upgrade of the hotel industry in Guiyang, and will become the city of Guiyang to accelerate the creation of a "sweet and refreshing Guiyang·Consumer Paradise" Another high-quality consumption scene in the process of city branding.
seize the opportunity of tourism industrialization
_span3 _span3 _ _p5Under the strong leadership of the Provincial Party Committee and the Provincial Government, Guiyang City is committed to promoting the development of tourism, especially to seize the five-year action of "Strong Provincial Capital" and the major opportunities of tourism industrialization, and make every effort to promote tourism industrialization, ecological dividend, resource dividend, The open dividend is superimposed and the level of tourism industrialization, quality and internationalization continues to improve. The tourism industry has increasingly become a new driving force to promote the high-quality development of Guiyang's economy and society.
Huaguo Park has unique advantages. As the largest commercial district in the province, Huaguoyuan carries the "new engine" mission of Nanming District to create a "mid-to-high-end consumer leading area". Themed commercial complexes with complementary business formats are formed in the business district, including Huaguoyuan Shopping Center Phase 1&2, Dolphin Plaza, Huaguoyuan Art Center, Guiyang International Avenue, Fairmont Hotel Guiyang Hongli City, International Trade Center (Shuangzi Tower), Central Plaza, etc.
Among them, the Huaguoyuan Art Center has unique European classical cultural characteristics and has always been a must-choice check-in point for domestic and foreign tourists to Guiyang.
(Huaguoyuan Art Center)
"This time the new luxury hotel brand of Accor Group, Bolinghui, selects the Huaguoyuan Art Center as the first hotel in China, which will definitely promote Guiyang The city’s mid-to-high-end accommodation industry injects stronger impetus to further promote the development of Guiyang’s tourism industrialization." Zeng Xiaozhu , a fourth-level investigator of the Guiyang Bureau of Culture and Tourism, said that he would do his best to provide high-quality and efficient services. Support to promote the project to put into operation as soon as possible.
(Guiyang Culture and Tourism Bureau four-level investigator Zeng Xiaozhu delivered a speech at the signing ceremony)
Location of landmark buildings
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Accor Group was established in 1967,Headquartered in Paris, it provides various services to customers through 5,100 hotels and 10,000 dining establishments located in 110 countries around the world. Accor Group has one of the most diverse and complete hotel ecosystems in the industry, including luxury and high-end brands, mid-range and budget hotels, unique lifestyle concepts, entertainment and lifestyle, restaurants and bars, and service-oriented brands Apartments, shared accommodation hotels, concierge services, co-working spaces, etc. Accor also optimizes hotel operations and enhances customer experience through leading digital solutions.
At present, Accor Group manages more than 497 hotels in the Greater China region, with more than 91,000 guest rooms. Accor’s new luxury brands have entered Guiyang with full confidence. Le Ruisi , Senior Vice President of Accor Group Greater China, said: "For Accor, it is not just a hotel, it is a true flagship and a symbol of luxury. , Has become the symbol of the city where it is located. Huaguoyuan Art Center is one of the local landmarks, with gorgeous and unique Western-style architecture, especially incorporating the characteristics and temperament of classical architecture, deep cultural heritage, and excellent geographical environment
(Le Ruisi, Senior Vice President of Accor Group Greater China, delivered a speech at the signing ceremony)
"I am very happy, After months of negotiations between the two parties today, the two parties formally signed a cooperation intention to build the world's first Platinum Hotel in Guiyang." said Wei Longjiang , senior vice president of luxury and lifestyle brand development in the Greater China region of Accor Group. "Each Platinum Link Hotel has a unique atmosphere, design, style and charm.It embodies the unique DNA and story of the Platinum Boutique Hotel brand, and works hand in hand with the owners to create the most private luxury hotel club. The establishment of the Blinghui Boutique in the Huaguoyuan Art Center marks a new breakthrough for the Accor Group in the luxury market in Guizhou.
Accor Group stated that Guizhou’s demand for luxury tourism continues to increase, and it takes this opportunity to hope that both parties will achieve high-quality development together. The Huaguoyuan business district is based in Guiyang, radiates the whole province, and faces southwest. Accor Group will set a new benchmark for hotel services for local residents and tourists through complete high-quality facilities and excellent services, and create an unforgettable experience for guests.
(He Hui, vice president of Honglicheng Group, at the signing ceremony Address)
Under the support and guidance of the municipal and district party committees and governments, Grand City Group actively introduces international mid-to-high-end brands and strives to build an international luxury hotel in the Huaguoyuan Art Center. He Hui, vice president of Grand City Group said : "We are very pleased to cooperate with Accor Group, which is an important milestone for the exploration and innovation of business management in the Huaguoyuan business district. Hongli City is committed to promoting the construction of key commercial projects, focusing on the introduction of the first store, enhancing consumption gathering and leading ability, attracting influential and representative brands in the industry, and making the Huaguoyuan business district an important commercial innovation in Guizhou and even the western region land. ”
(A group photo of the representatives at the signing ceremony of the hotel cooperation agreement between Accor Group and Honglicheng Group)
The industry believes that the world’s first Platinum Linghui Resort will land in Huaguoyuan, in Nanming District and even Guiyang The city is of great significance in the process of cultivating a high-quality tourism consumption environment and improving the level of high-quality tourism services.
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