China-Africa Economic and Trade Expo accelerates digitization, with online transaction volume exceeding 250 million yuan

2021/09/2922:09:07 finance 2058

On September 29, the results conference of the second China-Africa Economic and Trade Expo was held in Changsha. Chen Huaming, deputy director of the Trade Development Bureau of the Ministry of Commerce, and Shen Yumou, party secretary of the Provincial Department of Commerce, attended the press conference.

With the theme of "New Starting Point, New Opportunity, and New Deeds", this expo adopts the model of "mainly offline, combining online and offline". It lasted 4 days and achieved fruitful results and formed distinctive features and Highlights.

China-Africa Economic and Trade Expo accelerates digitization, with online transaction volume exceeding 250 million yuan - DayDayNews

accelerates digitization, cloud conference has 9.81 million views

"I bought something from your home at the first fair." At the Madagascar Commodity Exhibition Hall, Ms. Liu from Changsha bought one Hat, when I scanned the QR code on WeChat, I found out that I had been a friend for two years.

Red wine, coffee, cocoa, nuts, jewelry, seafood. Entering the China-Africa Economic and Trade Fair, a dazzling array of African products have been favored by the people in Hunan. Ms. Cao is a coffee lover. On the first day of the free opening for the public, she came to the African Commodity Pavilion of the Expo early. . “I like to grind coffee by hand at home, and I especially like African coffee beans. I used to buy them online and the price was affordable. This time I bought more and drink slowly when I arrived at the door of my house.” Ms. Cao said.

China-Africa Economic and Trade Expo accelerates digitization, with online transaction volume exceeding 250 million yuan - DayDayNews

Exhibitors and exhibits of this fair involve 47 African countries and 12 industries. The main exhibition hall covers an area of ​​64,000 square meters, with 4 individual exhibition halls including the Comprehensive Hall, the African Commodity Hall, the Inter-provincial Hall and the Domestic and Foreign Trade Integration Hall, as well as an outdoor exhibition area. There are both cultural image exhibitions and industry commodity exhibitions. There is also an exhibition of industrial science and technology achievements, which is rich in content. The African brand product exhibition area focuses on displaying high-quality African products such as red wine, coffee, cocoa, nuts, gemstone jewelry, seafood, tea, olive oil, health care and skin care products. An African cultural experience area is set up in the museum to carry out the experience of African customs and culture. The event formed a new highlight of the exhibition docking of "cultural exchange + daily consumption + business cooperation". Sub-exhibition hall Gaoqiao Market,There is 1 permanent exhibition hall and 5 special exhibition areas. At the same time, a number of supporting activities such as the first African Brand Consumer Festival, the second African Coffee Competition, and the first African Product Live E-commerce Festival were also held.

The conference revealed that during this expo, the cloud conference had 9.81 million views, and the real-time signal of the opening ceremony was directly transmitted to Africa for the first time. Affected by the epidemic, foreign guests from Africa and diplomatic envoys in Beijing failed to come to Hunan to participate in the conference. The organizing committee extensively invited foreign guests to attend the conference in the cloud, including Rwanda, , and Senegal. With , Algeria, the presidents of the three countries, as well as the deputy director-general of the WTO, nearly 30 politicians from African countries and heads of international organizations attended the opening ceremony of the Expo or related special events online.

China-Africa Economic and Trade Expo accelerates digitization, with online transaction volume exceeding 250 million yuan - DayDayNews

In terms of cloud exhibitions, the merchandise exhibition is presented in 2D, with 320 online exhibitors, nearly 2,300 exhibit categories, and 10.68 million visitors. It provides platforms for exhibition, matching, online negotiation, etc. for both parties. service. The China-Africa Economic and Trade Cooperation Achievement Exhibition, the China-Africa Economic and Trade In-depth Cooperation Pilot Zone Exhibition, and the African National Exhibition of Guests of Honor were presented in 3D virtual exhibition halls, creating a new immersive and autonomous roaming online viewing experience for the audience, and the number of visitors reached 2.15 million. In terms of cloud transactions, the China-Africa Online Shopping Festival of the Expo was created with the help of well-known African e-commerce platforms, and the transaction volume exceeded 250 million yuan.

135 projects with a cumulative contract value of US$22.9 billion

"Just sold an off-road tire crane product." At the Changsha International Convention and Exhibition Center outdoor exhibition area D2 booth, equipment manufacturing leading enterprise Zhonglian Heavy Branch brought 8 high-end intelligent equipment suitable for the needs of the African market to shine. Among them, off-road tire cranes won an order of 30 million yuan, setting a record for the largest amount of single products exported from China to Africa in recent years. Guo Xuehong, vice president of Zoomlion, said that at present, Zoomlion has established a network of more than 30 agents covering 15 countries in Africa. Construction machinery equipment has fully entered the African market,There are more than 6000 sets of various equipment in Africa; nearly 3000 sets of agricultural machinery are sold in Africa. Zoomlion has become the top three exporters of Chinese construction machinery and agricultural machinery in Africa.

China-Africa Economic and Trade Expo accelerates digitization, with online transaction volume exceeding 250 million yuan - DayDayNews

The meeting revealed that the trade transactions of this Expo have achieved remarkable results. Nearly 500 Sino-African trading companies have carried out pre-conference consultations and docking, and the intended transaction volume reached 200 million US dollars.

At the same time, the cooperation project library of this expo has been continuously enriched. A total of 569 cooperation projects have been solicited. During the expo, 135 contracts were signed on-site or online, with a cumulative amount of 22.9 billion US dollars. The number and amount of signed projects exceeded the first expo. , The structure is more balanced, and the sources of funds are more diversified.

The China-Africa Economic and Trade Expo, as a new window for my country’s local cooperation with Africa, adheres to the positioning of “prominent economic and trade, highlighting the locality”, is committed to serving the overall situation of national cooperation with Africa, and strives to achieve national hosting, Hunan’s establishment of a platform, national singing and Central Africa shared. During the expo, a total of 23 special exhibition forums were held. For the first time, Zhejiang Province and Jiangxi Province were invited to serve as thematic provinces. The two provinces held special economic and trade promotion with Africa respectively. An image exhibition area was set up in Hall W1 of the main exhibition hall to comprehensively display the economic and trade relations of the provinces with Africa. The results of the cooperation and the overall image, the theme of the provincial and provincial leaders gave a wonderful speech at the opening ceremony and the China-Africa Economic and Trade Cooperation Forum. Hubei, Xinjiang, Shenzhen and other provinces and cities and Changsha, Shaoyang, Yongzhou and other cities and prefectures also held special events for cooperation with Africa. 27 provinces, regions and cities appeared in the W3 Interprovincial Pavilion. As one of the eight major initiatives for cooperation with Africa, the "China Alliance for Corporate Social Responsibility in Africa" ​​held an inauguration ceremony at the opening ceremony of the Expo. Cooperative enterprises, financial institutions, and Chinese-funded business associations in 49 countries in Africa and other 118 units have voluntarily initiated the establishment, and more than 1,700 Chinese-funded companies in Africa have joined.

China-Africa Economic and Trade Expo accelerates digitization, with online transaction volume exceeding 250 million yuan - DayDayNews

This expo also opened a brand-new venue with exquisite layout and complete facilities and comfort, which was widely praised by leaders and guests. More than 600 volunteers from Hunan Province became a youthful and beautiful scenery at the Expo site.

Our reporter Chen Zhangshu

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