Pierre Cardin: The first designer to come to China, inadvertently made the Chinese take off the blue shirt

At the end of 2020 , the fashion circle lost a master figure, he is Pierre Cardin , a man from Italy, because of an unintentional move, the Chinese took off the traditional blue The blouse opened the door to fashion. What did this man accidentally do? Is he really that powerful? Can he really change the dress of Chinese people in the last century on his own?

Pierre Cardin fashion is the first international brand to enter the Chinese market has just opened its doors in the last century. At the beginning, it is obvious that it is very unrealistic to root fashion ideas in the minds of Chinese people under such circumstances. All the friends around Pierre Cardin kept pouring cold water on Pierre Cardin, thinking that there is no fashion in China, and the Chinese will not give you a penny. But even in the face of external resistance, Pierre Cardin decided to start Pierre Cardin fashion in China.

But why does Pierre Cardin look at China differently? Where did China attract Pierre Cardin, make Pierre Cardin desperate to develop in China, and let the Chinese feel fashion?

Pierre Cardin’s friendship with China is actually derived from a tapestry _p5span_p5span was held in 1976 in Paris. .At that time, the Chinese delegation displayed the hand-woven tapestry "The Great Wall" at the exposition. The pattern on the tapestry deeply attracted this man from Italy, Pierre Cardin, and made Pierre Cardin fascinated. Thus, Pierre Cardin spent a huge sum of money to purchase this handmade product "Great Wall". In Pierre Cardin's view, since China can weave products like the Great Wall, it means that China has potential. He can even foresee the business opportunities in this ancient civilization.

One day in 1978, a middle-aged European man with a high nose and a high forehead, some bald, was wearing a broad-shoulder woolen coat and a long plain scarf around his neck with his hands in his hands. In the pocket of his coat, he walked with his head upright on the streets of Beijing, and all the Chinese around him cast curious eyes on him. He is Pierre Cardin, a French designer who is about to bring fashion into China.

In 1979, on the streets and alleys of China, there were all military-green crowds. Can Pierre Cardin really sell fashions and organize fashion shows in China under such circumstances? Obviously, this is a very significant challenge for Pierre Cardin. But it turns out that Pierre Cardin did it.

When Pierre Cardin came to China for the first time, he felt that Chinese people are very petite, so he came to China again in 1978, and when he was about to sell fashionable clothes, he deliberately brought a smaller version. Clothes size. At that time, it was the Chinese clothing federation that was in charge of receiving Pierre Cardin. In order to better showcase his brand, Pierre Cardin decided to find a model to try on his baby. It happened that there was a beautiful secretary lady in the office at that time, and Pierre Cardin asked the secretary to try on and display it on her behalf. . The secretary looked at the novel and bold clothes brought by Pierre Cardin. She was a little embarrassed. Pierre Cardin hurriedly said don't worry. Try it. Even if it doesn't fit, it doesn't matter.

Although the secretary is small, she is fatter. But when the secretary took off his coat,Cardan was stunned. The female secretary actually wore eight clothes of different thicknesses in the coat: red, yellow, blue, and various colors. Pierre Cardin realized that if the secretary did not wear so many clothes, her figure would still be Very slender. When the secretary changed into the clothes Pierre Cardin brought out, everyone in the audience was shocked by her beauty. As a result, Pierre Cardin became more determined to open the door to Chinese fashion, and this unintentional move by Pierre Cardin also helped the Chinese take off the blue shirt and opened the door to Chinese fashion. head.

In the spring of 1979, Pierre Cardin held the first Chinese fashion show after the Cultural Revolution on the temporary "T" stage set up by the Beijing National Culture Palace. China, which has never had similar experience, responded with a very cautious attitude. Admission tickets were strictly controlled and restricted to foreign trade and clothing personnel. But when the models in bold costumes on the show walked to the front of the runway, the leaders sitting in the first row still "down their heads" neatly. It can be seen that the costume show that Pierre Cardin took with his models in China at that time was so shocking. However, the head of the China National Textile and Apparel Council at the time and the Beijing Municipal Government also readily accepted such a catwalk show. And Pierre Cardin's show in Beijing also became an instant hit, attracting media attention. The whole world has begun to pay attention to Chinese models and fashion ambassadors who have come out of China.

With the advancement of China's reform and opening up, Pierre Cardin's fashion development in China is proceeding very smoothly. In November 1981, "Pierre Cardin" brand fashion officially entered the Chinese market. After that, in September 1983, Pierre Cardin opened the acquired Maxim restaurant in Beijing, which established Pierre Cardin's position in the Chinese market.

Pierre Cardin’s fashion show was the first to shock that it was not the Chinese, but the Europeans and Americans in China. They did not understand what method Pierre Cardin used to abandon China’s original achievements and be conservative. They are dressed in gray and blue, followed by the younger generation of boys and girls in China. The original clothes can still be worn like this, which refreshed the Chinese people’s knowledge of fashion in the past.Since then, fashion show teams from Japan and the United States have also come to China to perform, thoroughly allowing China to take the steps to dress up, and China's fashion scene has also kicked off.