believe that many friends who pay attention to trends and sneakers are quite strange to Nike Blazer compared to Nike Air Force 1 or Dunk. In fact, as the first basketball shoe produced by Nike, Blazer was born. Since then, it has written a strong stroke in the development history of brand sneakers. And with Nike's new plan for this shoe model this year, the Blazer's storm-like return has also given us the opportunity to better understand the "ups and downs" experienced by the Nike Blazer since its birth in 1973.
was born in 1973-the ancestor of the
signature shoe prototype,
giant Swoosh created the first brand of basketball shoes
Picture: Nike
In 1964, the company "Blue Ribbon Sports" co-founded by Bill Bowerman and Phil Knight as Nike The predecessor, imported high-quality low-cost sneakers from Japan and distributed in the United States, the success of this project also laid the foundation for the establishment of Nike in 1971. After that nine years, Blazer came out as Nike’s first basketball sneaker. It seems that Blazer is a pair of shoes with a simple design and is loved because of this simplicity, but in the 1970s, the birth of the shoe can be regarded as a very technologically significant step in the history of sneakers. Leather shoe body It is a unique design with a vulcanized rubber sole.
Picture: Pinterest
Blazer shoes name comes from the basketball team that was most recognized by Nike at the time-"Portland Trail Blazers" Portland Trail Blazers. George Gervin, known as the "Iceman", was fortunate enough to become the first basketball player to play the Nike Blazer. Blazer has also become a shoe design presented by a huge brand logo that is rarely seen in the NBA. Nike has also revolutionized the replacement of the word "Nike" on the heel with "ICEMAN", which also created Nike to customize players for players. The first version of basketball shoes.
Picture: Google
1974-2003-
From basketball to skateboarding,
accumulates a new audience in the precipitation
. Picture: SkateBoarder
has been used in NikeAir for several years since it was officially launched in 1979. , The birth of this technology brought a seismic impact in the sports brand industry that year. As a result, Nike has more room for improvement in sports shoe technology and design. The subsequent running shoes and basketball shoes all adopted the blessing of Air technology, and Blazer was gradually "overwhelmed" by this wave of technological innovation.
Picture: SkateBoarder
However, such a pair of shoes without Air has unexpectedly gained the favor of the skateboarding industry. Although the reason for Nike to become a phenomenon-level sports brand company on a global scale is the birth of various top technologies following the beginning of Air, but for skateboarding, the classic vulcanized rubber sole is what the skateboarders really need. Yes-it is stable, has high grip, and has protection on the toes, which can better bring about sports performance and ensure the necessary conditions during the skateboarding process; in addition, as a consumable skateboard shoes, wear , Opening glue can be said to be a commonplace meal, and such a high frequency of replacement of skateboard shoes is also a great burden for boarders. Therefore, the reasonable price also makes Blazer highly praised. For this love, Nike Blazer ushered in a new opportunity for his "career."
As a result, Nike Blazer SB officially took the stage.
2003-2017-
the leader of global street culture innovation,
keeps the original intention, seek common ground while reserving differences
Picture: Goat
If you want to talk about the most "value-preserving" commercial way of street culture, I believe most people will say it is a joint name. As the most indispensable commercial game in the contemporary market, since 2003, the "joint name" has covered almost all first-line brands and top designers. Nike Blazer also ushered in his road of cooperation.
In 2003, contemporary artist Futura 2000 was the first designer to be fortunate to have a joint name with Nike, and the first pair of shoes with a joint identity was Blazer. The shoe, which is composed of black, yellowish and green, was quickly sold out by sneakerheads all over the world in a limited quantity of 1,000 pairs. In the street culture at that time, this sensation also caused people to re-evaluate the value of Blazer. Despite the lack of innovative technology, it is undeniable that the simple appearance and classic shape have become its strengths.
Picture: Nike
In 2005, Lance Mountain announced the redefined Blazer SB shoes. He made key and appropriate adjustments on the basis of the original Blazer design to make the shoe more ideal for the board-this is the origin of Blazer SB's classic sports shock-absorbing sponge tongue. Since then, Lance Mountain himself has also been a creative partner of Nike and participated in the design of a variety of Blazer shoes, which has brought huge waves to the market.
Picture: Supreme
And in 2006, the cooperation with Supreme became a milestone on the streets of Nike Blazer. Street brand Supreme used its own understanding of sports and culture to create this unique pair of Blazer shoes, which also laid an important foundation for future cooperation between it and various brands. In this collaboration, the shoe body is filled with a sponge and stitched design, a snakeskin-like Swoosh logo, and decorated with a checkered ribbon and metal buckle inspired by Gucci on the heel. This pair of Supreme x Nike Blazer was later called a turning point in the process of sneaker culture. Today, this pair of shoes is still circulating in the secondary market at a price of four-digit dollars, and it has become a "jewelry" in the collection of sneaker players.
•••
Picture: solecollector, Pinterest, Freshness Mag
With the progress and development of the market, in addition to well-known skateboarding and skateboarding brands, Nike has begun to team up with many brands such as Comme des Garçons, fragment Design, Supreme, etc. More classic Nike Blazer shoes are used to maintain and adjust the classic appearance of its "ten years as a day".
Picture: Pinterest
2017 can be regarded as the "big year" in the history of sneaker joint names. In our time, the most popular designer Virgil Abloh and his brand Off-White brought Nike the blockbuster "The Ten" series. Using his own design style, incorporating stitching, restructuring, superimposing, industrial and other elements on the shoe body, showing such a revolutionary design, and his Blazer has become the "most eager to own" Nike Blazer SB one.
Picture: straatosphere
In 2018, the well-known Japanese fashion brand sacai also cooperated with Nike, and for the first time exposed the Blazer shoes inspired by the brand's classic deconstruction and lines. As introduced in our previous report, unlike Virgil, the "addition" made by sacai led by Abe Chitoshi on the shoes is undoubtedly a non-negligible part of the Nike Blazer process.
here, Nike Blazer as a more popular trend shoes has more fans. As a continuation of the spirit of Lance Mountain, Nike Blazer SB has also maintained his position as a very important role in the Blazer family. Blazer is not only loved by most of the audience as a new trend partner, it is also an extension of faith in the world of Banzi.
Picture: Nike SB
In May of this year, well-known skater Kevin Bradley from Los Angeles, USA also became the creative partner of Nike SB, and jointly launched the Nike Blazer SB "Kevin&Hell" suit. As a skateboarding enthusiast and athlete who is only 25 years old this year, Kevin said that his grandmother likes rain very much, and he also likes rain, so he wants to design the classic Swoosh logo of Blazer SB that he designed by himself. The rain is like a cloud, and the water droplets behind it also echo this element. What
has to admit is that under the influence and leadership of Lance Mountain, more and more thoughtful and capable men are shining in this field. This uniqueness has attracted the favor of the Nike SB branch.
WACKO MARIA x Nike Blazer SB Low
Picture: Fastsole
After nearly half a century of sneaker development, the Nike Blazer is one of the few styles that can still maintain the original heart. He used his own way to leave indelible in the market. Historical role. Unlike many other sneaker styles now, they have been adjusting their original intentions, adjusting their designs to "cater" the market, and what Blazer has brought us is still the original love of street sports. This year, Nike Blazer ushered in its restart plan. What can be guaranteed is that Blazer will stand on this street culture road as an "ICON" no matter in the past or in the future.
2017-now——
is still being published, and new
pictures: "SIZE Trend of Life"
Nike Blazer Mid '77 Vintage
"Shanghai"
This series of brand new Nike Blazer Mid '77 and Shanghai series, with Shanghai Inspired by the city where classic and modern are integrated, the shoe body is mainly gray and white, with silver and double Swoosh logo, which is intended to reflect the scene of Shanghai’s ancient architectural charm and bustling skyscrapers, and highlight this diverse city. The eye-catching "Shanghai" on the tongue and insole also highlights the language of this cooperation.
Picture: "SIZE Trending Life"
Ruohan Wang x
Nike Blazer Mid '77
"Flyleather"
, an Asian artist Ruohan Wang working in Germany and Nike launched a cooperation project, launched this Blazer Mid '77, the theme of the shoe. The body shows the print patterns of the earth and plants that Ruohan Wang is good at. They are spliced together randomly. The Chinese characters "Love and Power" appear in the details, highlighting the theme of the shoes.
Picture: "SIZE Trending Life"
Nike Blazer Mid '77
"Infinite"
As this time the Nike Blazer returns to hit the top few new models, the Nike Blazer Mid '77 Infinite has also been taken by many stars early. This is undoubtedly Nike’s clever and successful gameplay. It also pays tribute to the launch of such an ingenious Blazer that still maintains its most classic concept.After these fifty-year-old seniors, on the other hand, they also used 3D textures, deconstruction and splicing and other hot processing methods to incorporate the new blood of the younger generation.
Picture: "SIZE Trending Life"
2020 will be destined to leave an extremely deep stroke in the long river of history, and Nike Blazer's choice to return to the public's vision with a high profile this year also conveys this very positive message. The old Chinese saying goes about "remembering bitterness and thinking about sweetness", and it is perfect for such a shoe. From the earliest "debut is the peak" to slowly being faded out of the market, Blazer has not been given up because of this. Its belief in being loyal to oneself but not satisfied with oneself is not only a spirit worthy of reference in the current wave of sneakers, It is also an inspiration to us as the character wearing it.
Text / KK
Editor / KK
Photo / Tieci
about DESCENTE BLANC BEIJING, you need to know five things
he reinterpreted the definition of
sacai x Nike Art remodeling joint standard with new artificial intelligence - "LESS" does not necessarily equal "MORE"
Aoyama Zhouping :: SIZING UP
Liu Wen :: SIZING UP
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