Talk a little bit about Japan ----Ivy

Whether you are a top student or not, you can’t go wrong with this choice.

Not all college styles are Ivy Leagues. The same goes for Deluxe.

Japan in the 1960s is like a fashionable desert. If you walk on the streets of Ginza in an American campus style with ivy, you are likely to be arrested by the police because the Japanese officials were afraid that wearing this would scare you to the Olympics. Of overseas tourists.

Paradoxically,

The red suit jacket of the Japanese team in the 64 Tokyo Olympics, but it is a typical representative of the Ivy style.

The picture shows the Japanese police raiding the Yuko Clan in the streets in 64 years

You can see that the American style was contradictory when it first entered Japan

Kensuke Ishizu in the 1950s Founded VAN company and found in Princeton a fashion inspiration that Japan can emulate-Ivy League fashion.

At that time, Toshiyuki Kurosu and Kazuo Hozumi, who were bored to wear the same school uniform every day, were also attracted by the fashion style of American colleges and passed along with Shousuke Ishizu (son of Kensuke Ishizu) Magazines and self-created brands promote this style of clothing and have been accepted by the public from scratch.

《Men’s Club》

is its pioneer.

However, Japan's traditional concept of Western clothing has become a major obstacle to the introduction process, and parents also regard clothing as a sign of their children's rebellion. At the time, Japanese adults believed that fashionable clothing not only indicated that children would be unfilial in the future, but also expressed hidden criminal thoughts.

This button-collar shirt, which represents the wealthy class in the United States, is linked to criminal behavior in Japan.

In order to improve the fashionable image of Ivy and dispel public doubts, Kensuke Ishizu, as the uniform designer of the Japanese team for the 1964 Tokyo Olympics, designed a bright red Ivy-style suit jacket.

"In the history of Japanese fashion, Ivy marked a crucial moment in the 1960s, and men began to dress up. But more importantly, this style was imported 50 years after Japan. The way of consuming and changing American fashion has set a model.”

Ivy-style men's wear

This style is mostly for sports-friendly items, and it makes you feel when you wear it. Youth Fluttering

The American fashion that Ivy grows

In the 1950s, the ivy style was popular on American campuses. Every boy here has his own uniform like a fraternity. Although they are all styles such as shirts, T-shirts, suit jackets, and jackets, they are quietly hinted at in various details. The ivy style has also become the best way for them to recall the good old days.

Ivy look, which is often used in American retro, actually refers to preppy look, a mix and match style of formal wear and sportswear. The word preppy means preparatory students, and Ivy or preppy look is collectively referred to as "academic style" in Chinese.

The former is more formal and the latter is more sporty.

These two styles seem to be similar, but they are very different in details.

published a guide on how to dress like a preparatory student in the books of the time.

Let's start with the source.

After the end of World War II, the fashion fusion of Europe and America, the British suit version entered the United States.

In the United States in the 1950s, boys wandering around university campuses generally wore simplified British suits. The collar button of this kind of bag suit (Sack) is a 3:2 style-it looks like 3 buttons, but only two are really usable. Another one is waste;)

In addition, they also meticulously folded the trousers, wearing only natural fabrics and iconic shoes——Leather loafers. Although they are all styles such as shirts, T-shirts, blazers, and jackets, these clothes are often from Brooks Brothers and J.Press.

This has become their secret code for each other, and only those who dress right are popular. Therefore, such clothing has become popular on American university campuses. Because these college students often come from Harvard University, Yale University, Princeton and other prestigious American universities that belong to the Ivy League, their unique dress style is also called "Ivy Style."

On the other side of the world, Japan, the "hardest hit area" of overseas culture, also immediately caught these signs.

A short Oriental man named Kensuke Ishizu sowed the seeds of "ivy style" in Japan. In the brand, he retains the essence of the ivy style, while using the unique details of the Japanese, the color becomes softer, the fabric becomes more comfortable and environmentally friendly, and the board shape is more suitable for oriental wear.

These slender oriental beauty surprised the United States and the European world.

Japanese designers such as Issey Miyake, Yohji Yamamoto and Rei Kawakubo also benefited from this.

Time has proved that nothing is set in stone.

When the "Ivy Style" group of students walked out of campus and became the elites of the United States, they spread this elegant and rigorous dressing style to the social elite. The popularity on campus is also quietly changing. In the 1970s, some students from good backgrounds called their style "preparatory students", which is commonly known as "high handsome and rich".

Compared with "preparatory students" like sports, they are more fond of rugby, polo, swimming and other sports, and they are also keen to socialize, so the clothes are more sporty and bright. Ralph Lauren's Polo Shirt, with initials Sports jackets have become the first choice of college students at that time. Now it is still a versatile style

Maybe no one wants to forget the good times on campus that year. I think this is the important reason for the continuous continuation of the Ivy style.

If you want to wear it, you can only open the door if you know these