Original title: The development status of China's nail art industry in 2022. Under the epidemic, the nail art industry can rely on the two-way diversion model of e-commerce platforms. "Picture"
1. Overview of nail art
1, development history
In the 1990s, the concept of nail art was introduced to China, and physical nail stores began to appear in China. In 2002, China's manicure industry was in its infancy, manicure tools were relatively backward, consumers knew little about manicure, and foreign nail polish brands occupied the main market in China. In 2005, the birth of phototherapy gel transformed nail salons into a more professional direction. In 2009, Chinese nail polish gel, which was relatively superior to other nail polish types in all aspects, made the nail polish industry a qualitative leap, and the market share of Chinese nail polish brands increased significantly. By 2020, China's nail art industry will gradually develop towards professionalization and branding.
Schematic diagram of the development history of China's nail art industry
Data source: Compilation of public information
2, classification
Manicure is a kind of work to decorate and beautify finger (toe) nails, also known as nail art design. It has the characteristics of diverse expressions. Manicure can be classified according to art and color. According to art classification, it can be divided into nail pen painting, nail outline painting, nail spray painting, patch nail, crystal nail , and phototherapy resin nail; according to color classification, it can be divided into single color system, two color system and multi-color system.
Nail art classification diagram
Data source: Compilation of public information
2. Policy
Relevant departments in China have successively issued policy documents such as the "Cosmetic Supervision and Sampling Inspection Work Standards", " Cosmetics Hygiene Supervision Regulations ", "Cosmetics Risk Monitoring Work Procedures", etc., which have strengthened the supervision of cosmetics, nail art and other markets, guided the nail art industry to continue to mature, and promoted the development of the nail art industry.
China’s manicure industry related policies
Data source: Compilation of public information
3. industry chain
1, industrial chain
The industrial chain of the nail art industry is relatively clear. The upstream is raw material suppliers nail polish pigments, emulsifiers, plastic packaging, etc., the midstream of the industry is the nail industry merchants, nail tools, nail polish, hand care products, etc., and the downstream is offline services, online sales and other channels, and ultimately flows to consumption.
Nail art industry industry chain diagram
Data source: Compilation of public information
2, downstream situation
In recent years, under the influence of the beauty economy, women not only care about their faces, but also spend a lot of time and money on their hands (hands are a woman's second face), which makes my country's nail art market more and more popular. According to relevant reports, in 2021, 35.8% of Chinese consumers will do 4-6 manicures a year, 22.7% will consume 7-9 times a year, and the proportion of consuming 10 or more times a year will also reach 18.5%.
Consumption frequency proportion of Chinese nail art consumers in 2021
Data source: Compilation of public information
4. Development status of China's nail art industry
1. Market size
data shows that the market size of China's nail art industry has shown an upward trend year by year from 2015 to 2027. The market size in 2021 will be 185.48 billion yuan, with a year-on-year growth of 525.3%. Consumers' love for beauty and the pursuit of fashion are becoming stronger and stronger. The market size of nail art is increasing with the increase in consumption levels and frequency of nail art consumption. There is still a certain space for the development of the nail art market in the future.
Changes in the market size of China's nail art industry from 2015 to 2021
Data source: Compilation of public information
2, number of company registrations
According to the data, the number of company registrations in China's nail art industry showed a continuous upward trend from 2011 to 2021. In 2020, the number of registered companies in China's nail art industry was 161,000, a year-on-year increase of 10.0%; in 2021, the number of registered companies in China's nail art industry was 250,000, a year-on-year increase of 55.3%.As the epidemic situation gradually improves, the nail art industry has become one of the industries that has rebounded the fastest after the full resumption of work and production. The development of the nail art industry has driven the growth of the entire industry chain, and the number of registrations of related companies has increased significantly.
Changes in the number of enterprise registrations in China's nail art industry from 2014 to 2021
Data source: Compilation of public information
3, regional distribution
The top five provinces in terms of regional distribution of nail art companies in China are Guangdong, Shandong, Jiangsu, Zhejiang, and Henan. Guangdong ranks first with 124,200 nail companies, Shandong ranks second with 118,200 nail companies, Jiangsu ranks third with 104,300 nail companies, Zhejiang 89,000, and Henan 85,500.
The regional distribution of the number of nail art companies in China and the number of the top five provinces
Data source: Compilation of public information
4, consumer style
According to data, Chinese consumers’ favorite styles in 2022 are simple and solid color styles, accounting for 56.4%; followed by patches accounting for 48.1%, paintings accounting for 45.4%, and diamond-encrusted styles accounting for 42.7%. The diversification of nail art styles can satisfy the aesthetic styles of different consumers and is conducive to attracting more consumers to consume nail art.
The proportion of nail art styles favored by Chinese nail art consumers in 2022
Data source: Compilation of public information
5, market share
With the development of China's nail art supplies market. Judging from the category distribution of nail salons, the market demand for nail polish is relatively high. According to the data, nail polish accounts for 66%, nail art accessories only account for 4%, eyelashes products extended from nail care services account for 5%, while 6% of lamps (mostly ultraviolet baking lamps, used to harden nail polish) and 8% of tools/consumables are usually auxiliary supplies.
Category distribution and proportion of Chinese nail salons
Data source: Compilation of public information
6, consumption reasons
According to data, Chinese consumers choose to consume manicures for many reasons. Among them, 61.4% of consumers purchase because they like to have beautiful nails; followed by recommendations from friends, accounting for 55.5%; 47% of consumers consume because they take photos and post them on their friends circle; recommendations from online bloggers are also one of the reasons that drive consumers to consume manicures, accounting for 35.7%. The emergence and development of the age of appearance has driven more consumers to consume manicures and promoted the development of the manicure industry.
The proportion of reasons why Chinese nail art consumers choose nail art in 2022
Data source: Compilation of public information
5. Future development trends of China's nail art industry
As the development of the nail art industry becomes increasingly mature, the development scale of the nail art industry will gradually expand from the market expansion level in the initial stage and drive the development of the entire industry chain of the nail art industry. In recent years, people have paid more and more attention to the management of their appearance, and the number of nail art users has continued to grow, which has promoted the continuous increase in the demand for nail art market. As the Z generation army gradually enters society, it is expected to become the main consumer force in the nail art market. The chain operation mode of the nail art market still lags behind in domestic development, and the market structure is relatively fragmented. The development of the nail art industry is gradually being replaced by large-scale nail art companies with branding, scale and specialization, and the chain and franchise model. It is expected that this marketing method will become the mainstream in the nail art industry in the future.
Schematic diagram of the future development trend of China's nail art industry
Data source: Compilation of public information
Original title: The development status of China's nail art industry in 2022. Under the epidemic, the nail art industry can rely on the two-way drainage model of e-commerce platforms "Figure"
Huajing Industrial Research Institute's analysis of China's nail art industry The development status of the A industry, the industry upstream and downstream industry chain , the competition landscape and key enterprises have been deeply analyzed to minimize corporate investment risks and operating costs and improve corporate competitiveness; and use a variety of data analysis techniques to predict industry development trends so that companies can seize market opportunities in a timely manner; for more details, please pay attention to the "2022-2027 China Nail Industry Market In-depth Analysis and Investment Strategy Planning Report" published by Huajing Industry Research Institute.
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