In recent years, with the continuous rise of high-quality domestic brands, the "national trend economy" has begun to enter a period of rapid development. According to public information, for domestic brands with obvious rise, young consumer groups are more inclined to place order

In recent years, with the continuous rise of high-quality domestic brands, the "national trend economy" has begun to enter a period of rapid development. According to public information, for domestic brands with obvious rise, young consumer groups are more inclined to place orders in the live broadcast room. Many new brands have made breakthrough developments in the live broadcast room, and old brands have rejuvenated their second spring in the live broadcast room. The live e-commerce field has played an important role in helping domestic brands "come out of the circle". Against this background, the founder of Xinxuan Group, the leading live e-commerce company, actively utilizes its professional advantages to drive new and old domestic products to shine in the live broadcast room.

Simba Xin Youzhi uses Xinxuan's powerful supply chain and service system to bring many high-quality and low-cost domestic products into the live broadcast room. During the live broadcast event of Simba Xin Youzhi's "818 Fourth Anniversary Special" in Simba Xin Youzhi, the total sales of Daoxiangcun gift box mooncakes exceeded 51 million; during the 2021 618 promotion, domestic brands such as Adolf, Super Neng, Yili , Huili continued to be popular in Simba Xin Youzhi's live broadcast room, and the total sales of the entire live broadcast exceeded 450 million; in August 2021, the domestic old brand Hayayao logged in Simba Xin Youzhi for the first time. Within a few minutes of Zhi's live broadcast room, the total sales volume exceeded 300,000; Simba Xin Youzhi's self-operated brand cotton password sanitary napkins have always been well received. In 2020, the maximum sales of cotton passwords in a single game reached more than 70 million yuan.

It is worth mentioning that on the road to helping the rise of domestic products, Simba Xin Youzhi's Xinxuan supply chain created by Simba Xin Youzhi is an indelible contribution. It is understood that Simba Xin Youzhi and Xinxuan Group have integrated more than 3,000 high-spec factory resources. In this way, Simba Xin Youzhi and Xinxuan Group can not only link up the live e-commerce supply chain system of upstream and downstream industries, but also go deep into major industrial belts, such as Guangzhou Cosmetics Industry Belt, Haining Fur Industry Belt, etc., deeply control the entire production process to control quality and reduce costs, continuously launch high-quality products with "extreme cost-effectiveness" and create one hot product after another in the live broadcast room.

huashang Daily (Reporter Wang Qiang, Correspondent Chang Qin) Recently, the Provincial Charity Association has studied and deployed the "Joint Action for the Anti-epidemic in the Cold Winter to Give Warm Social (Charity) Organization".

This joint operation was organized by the Provincial Department of Civil Affairs and lasted for two months (December 10, 2022 to February 10, 2023). In accordance with the principle of "government assistance as the main body and social forces participate as supplementary", we will give full play to the positive role of charitable organizations in "rescue emergency and trouble", widely mobilize charitable organizations, caring enterprises, caring people and other social forces, based on their own professional characteristics and unique advantages, provide assistance to those who are in trouble due to the epidemic, and effectively solve the sudden, urgent and temporary life difficulties faced by the needy during the epidemic prevention and control period. The action is carried out in the form of a combination of public fundraising and targeted fundraising, a combination of fundraising and material raising, a combination of material assistance and psychological counseling, and a combination of civil affairs assistance and charitable assistance.

President of the Provincial Charity Association Wu Qianjin pointed out that the Provincial Charity Association should actively respond to the call of the Provincial Department of Civil Affairs, improve ideological awareness, and do a solid job in organizing and implementing the "joint action", and truly regard this work as a key task to solve the "urgent, difficult and anxious" of people in need and front-line prevention and control personnel. First, we must issue a notice to the provincial charity association system to arrange and deploy the "Joint Action for Anti-epidemic and Warmth in the Cold Winter" and earnestly implement the work; second, we must widely mobilize caring enterprises and caring people through online and offline methods, and raise cotton coats, rice, noodles, oil and other urgently needed daily necessities and supplies for the winter; third, we must organically combine this event with the "Spring Festival Warmth" activity, strengthen overall coordination, and ensure precise assistance; fourth, we must increase publicity efforts and guide more caring people in the society to voluntarily participate in the anti-epidemic and Warmth in the Cold Winter.