As a new business model that combines retail stores, pop-up stores have often become one of the important means of brand marketing in recent years and are also highly favored by shopping malls and consumers. In particular, some representative shopping centers, through the "repeat

pop-up store As a new business model that combines retail stores, it has often become one of the important means of brand marketing in recent years and is also highly favored by shopping malls and consumers. In particular, some representative shopping centers, through the "repeated and new" pop-up store space, continue to stimulate more consumer vitality, and with the support of elements such as art, technology, and culture, it further triggers local young people to take photos and check in. Not long ago, Shanghai Hang Lung Plaza introduced three limited-time stores: Gucci, CELINE MAISON, and Vacheron Constantin . CHAUMETh and MIU MIU are opening for the renewal.

Recently, the brilliant night of "HOME TO LUXURY" in 2022 in Shanghai Henglong Plaza kicked off. With the inspiration and theme of "The Future of the World", it once again joined hands with more than 100 well-known international brands in the audience to present a variety of exclusive, first-time and limited edition products to embark on an immersive future journey. Lu Weibo, CEO of Heng Lung Real Estate , said: "As a high-end fashion landmark in Shanghai, Shanghai Hang Lung Plaza is constantly seeking breakthroughs, committed to introducing flagship stores and first stores of international high-end brands, bringing the world's top shopping experience to Shanghai. At the same time, it actively responds to the call of the Shanghai and Jing'an District governments, boosting consumption vitality, helping economic growth, and leading the city's pulse. The 'HOME TO LUXURY' dressing party has been successfully held for six years, and this year it has also brought more rich and exciting exclusive, first-time products and interactive experiences."

Following the upgrade of the Hermes store in the second half of 2021, the introduction of the perfume and beauty area and the home world area, the Gucci global flagship store, which has been expanded this year, has been upgraded to a four-story space, and has introduced brand furniture line products.

Not long ago, Swiss high-end watch brand Vacheron Constanton presented a limited-time experience store at Shanghai Hang Lung Plaza with a brand new visual design. The brand’s carefully crafted new limited-time experience store uses an elegant style that blends classic and modernity to interpret the brand’s vigorous creativity, exquisite craftsmanship, and the spirit of high-end watchmaking that keeps pace with the times.

Vacheron Constantin Limited Time Experience Store’s facade design is inspired by the brand logo Malta Cross. The seemingly random lines extend outward from the various axes of Malta , as if they extend infinitely from the inside of the movement to various directions, emitting a brilliant light. The two window decorations at the entrance of the experience store are decorated with staggered convex circular magnifying glasses and crystal cylinders, which clearly show the subtle details of the brand's timepiece from a variety of perspectives. Among them, the creative mobile device art brings a unique visual experience, allowing the taste connoisseurs who come to the scene to carefully understand the subtle beauty of the work, and express the ingenuity of "deconstruction beauty" from the creative design dimension.

In addition to further strengthening the positioning of HOME TO LUXURY, Hang Lung Plaza has also made a lot of innovations in creating a fashionable lifestyle atmosphere and sustainable development , making the project more and more vibrant. Henglong Group has always been committed to investing in the environment, society and governance, and has continued to deepen and point out the path to sustainable development. Following the group's purpose, Shanghai Henglong Plaza has launched a series of measures to build a new territory for high-end lifestyles around "sustainable development".

At the strategic level, since 2012, Hang Lung has released a " Sustainability Report " every year, and it has been the eleventh year since then. Hang Lung Real Estate focuses on four priority topics: addressing climate change, resource management, welfare and sustainable trading, and has formulated four corresponding goals and ten related indicators, indicating that it will be achieved by or before 2030.