"I AM MY OWN MUSE"
Confident, straightforward and romantic and delicate
Modern and modern and classical nostalgic
Music collision
The fusion of oriental aesthetics and French romance
From the designer brand founded in 2019JACQUES WEI
Now we are gathered again at
SS23Shanghai Fashion Week TUBE SHOWROOM
Let us burn together with the inspiration muse
"I AM MY OWN MUSE"
QA
JACQUES WEI brand manager
Q: The original intention of the brand establishment? What are the biggest challenges and breakthroughs in development so far?
A: accumulated a certain amount of creative experience and supply chain resources in the early stages, and formed a professional and like-minded team, so establishing a brand is a natural step. The biggest challenge of
has been to the integration of the supply chain since its development. For the market, our brand needs to quickly return orders, and for fabrics, it needs to quickly add orders. This is a challenge for us to constantly improve and seek new breakthroughs.
Q: In the application of fabrics and craftsmanship, what are the fashion elements representing the JACQUES WEI gene?
A: Romantic and grand. For example, the development of printing and the creation of embroidery textures, both aspects will have a grand and frivolous side, and can also represent the exquisite and gorgeous side of our brand women. At the same time, various leather, sequins and other fabrics are also choices to maintain the luxury and casual attitude of basic items. In terms of craftsmanship, knitting has always been our main focus. We will try more unique yarns and weaving methods every season to create novel items.
Q: At present, what aspect of the industry should you pay more attention and participate?
A: Environmental protection is a major problem in the fashion industry. We focus on environmental friendliness and sustainable development, so the brand has created a new pet line. We use the fabrics left over from 20AW to the latest 23SS ready-to-wear fabrics, such as wool, cashmere, natural fur leather, coatings, etc. that are not enough to make ready-to-wear, to seek sustainable solutions for the fashion industry, to reuse them, and regain inspiration from women's ready-to-wear, and the fashion concept continues. Reusing remaining fabrics is not only a reduction in waste, but also a personal practice of JACQUES WEI for sustainable development.
Q: What is the consumer portrait of the brand? Consumer feedback and comments.
A: JACQUES WEI is a powerful female image that is elegant and unique to the female image of a big woman, and is unique to the taste and self.
In terms of consumer feedback, many times have given affirmation of the beauty conveyed by our designs in each season, such as the shock brought by the newly released season and the expectations of consumers for the new series of surprises in the future. At the same time, the recognition of the extra points in design also provides feedback on the quality of the clothing.
Q: In the digital era where everyone is self-media, what are the attempts and feedback that brands have gained in social media operations?
A: Xiaohongshu, Weibo and Instagram are social media we have always operated. On the platform, in addition to releasing new series and official information, we will share some details of clothing and accessories, and some photos taken and created in the studio, so that everyone can see our craft details more realistically, which is more casual and friendly than the release of the official new series.
Q: Talk about TUBE SHOWROOM in your eyes, and share impressive or interesting stories during the cooperation process.
A: I like TUBE SHOWROOM's theme every time is very novel and creative, not just doing exhibitions, but doing art space. I remember that our first collaboration was the 2022 Spring and Summer Shanghai Fashion Week. The theme of TUBE SHOWROOM is the terminal concept. Every area and every famous brand feels like boarding, which is very interesting. This time the theme concept of ‘FACE to FACE’ is in line with the current situation. I hope everyone can communicate face to face!
Q: Please recommend 3 styles that are highly concerned about this season.
LOOK1｜Female Figure Women's Body Vest\Woman's Body Skirt: uses knitted or honed thread to depict sexual body parts, full of sensual meaning, expressing the strong proposition of 23SS "I AM MY OWN MUSE".
LOOK2｜Rivet roll Rivet element set:
tribute to the grunge of 90s. The inlay of a large number of rivets is a rebellion and escape to daily life. The rivets depict the outline of the front slit skirt and outline the body curves.
LOOK3｜ perspective lace-up silk top, pink and gold velvet hand-pinch skirt:
perspective chiffon yarn and velvet and mesh layered, presented in the color blocks of mark rothko's emotional richness. Decorated with rivets and sequins, it complements the warm colors.
Q: Please share the brand's follow-up plan
A: We will further enrich the JACQUES WEI women's clothing product line, and there will be a derivative lifestyle series release in the future. We also look forward to some cross-border and space cooperation.
An easter egg
Points of interest in life?
Check out the exhibition and is interested in the collection and research of contemporary artworks and ancient furniture.
What career would you choose if you don’t become a designer?
Jewelry designer or furniture designer .
If there is a chance to use any door, what would you do with it?
Go to Egypt and Morocco , and travel through Sahara Desert .
What are you doing when the time was stolen by the epidemic?
works from home, holds online meetings with the team from morning to night, and conducts live broadcasts and remote orders for the first time, which is an experience of breaking through oneself.
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Selection
ASSEMBLE BY REEL
SND
LOOKNOW
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-