With the increase of national economic income, more and more people have more and more needs for life. In addition to "feeding", we are now beginning to pay attention to various changes in clothing, food, housing, and transportation. requires comfortable dressing, healthy eating, comfortable living, and convenient transportation.
From wearing clothes in the past to pursuing big names, people have undergone a great change in their thinking in terms of dressing. Especially for young people, they are more pursuing the taste of clothing. But with the advent of the Internet era, online shopping has also entered the lives of many people.
Young people buy one courier after one courier, and clothes occupies most of the weight. It is precisely because of the development of e-commerce that many physical stores have felt unprecedented pressure and even closed down.
1. The rise of e-commerce has pushed down commodity prices
The development of Internet e-commerce can be said to have given the physical store a head start. Many online shopping friends will also find that originally sold more than 500 in physical stores The price of the clothes on the Internet has been discounted a few times , and even turned into dozens of dollars.
First we have to understand,The physical store is a traditional way of shopping. In offline stores, consumers can see and touch the products, and the comprehensive experience of is still very good , but the price has become a kind of "scrap".
The prices of goods in physical stores are often higher, which discourages many consumers. However, after the rise of online shopping, people's consumption and shopping patterns have been directly changed. Shopping is done directly by express delivery, eliminating the trouble of shopping.
Before, when people wanted to buy a product, they didn't just need to go to an offline store to buy it. For some office workers, they have to spare time. Compared with online shopping, this shopping mode wastes time and spends a lot of money, which is very troublesome.
Now that the e-commerce industry has emerged, it is also possible to buy your favorite and low-priced products without going out and swiping your phone. This is a good shopping mode for many young people who are in a fast-paced fashion. Consumers have also saved a lot of shopping costs during this period.
It is precisely because of the convenience of the e-commerce platform that it can develop rapidly in just a few years. , especially in the recent two years of the rise of webcasting , also promoted the development of the e-commerce platform to the greatest extent, and it is no longer a problem to sell tens of thousands of products in one night.
These are the benefits of e-commerce shopping, but the biggest advantage is the high cost performance. It may be obvious that the price of the same product is very different when purchased from a physical store and on the Internet, and it is very common to have a gap of more than ten times.
Then let’s talk about why there is such a big gap between the physical store price and the online store price, and what are the reasons for this? What is the reason for the lower prices of e-commerce clothes?
2. Reasons for the low price of e-commerce clothes
1. The cost is different
We all know that in the traditional offline shopping, the store has to pay a higher cost 3span , such as the salary of the salesperson, the rent of the store, the utility bill of the store on weekdays . These costs will eventually be counted on consumers, and the price of clothes will naturally become higher.
For e-commerce platforms, it only needs to open an online store, a warehouse, and a few customer service staff.These cost issues will also be reduced a lot. The cost of e-commerce has been greatly reduced, and naturally the charges to consumers will be lower and lower.
Besides, for the vast majority of e-commerce companies, they tend to pay attention to small profits but quick turnover. Physical stores may not be able to sell 10 pieces of clothes in a day, , but e-commerce companies can sell hundreds of clothes a day through online platforms , which can also guarantee their own profitability.
2. Development of the express industry
The express industry can be said to be an emerging industry that has developed rapidly in recent years and can be directly delivered in most areas. Goods to your door, will be delivered to the nearest courier site even if it is not available, which is convenient for many people to shop.
According to relevant data released by the General Post Office, as of August this year, the total express delivery business in my country has reached 95 billion pieces . This data also shows that my country's express delivery industry is developing rapidly, and it also illustrates the development of the e-commerce industry.
For most e-commerce companies, most of them have their own production plants or their own logistics chain. These goods can be delivered directly from the factory to consumers , and the cost of express delivery is relatively low during this period. It may only cost a few cents to send an express, which makes e-commerce companies have a price Advantage.
3. The business scope is different
As far as the business scope of the two is concerned, the business scope of physical stores is limited to the business district, while the business scope of e-commerce is the national consumer . As long as you can search for e-commerce products on the online shopping platform, you can purchase them by placing an order. From the perspective of the entire business scope, e-commerce has won.
3. There are also business "routines" in e-commerce
. I know if you have carefully observed the products of e-commerce platforms, not all products in the entire online shopping platform are cheap , also has a lot of discounts, and the actual price will be higher.
Especially during the big promotion period of some commodities, the prices of the commodities may gradually increase in the first few months, and the prices will return to the original price when the big promotion comes. This purpose is to attract more consumers to buy. The behavior of has also become one of the common routines on e-commerce platforms.
In addition, the quality of some products on the online shopping platform is indeed uneven.Even if the style is the same, the cost in production will be reduced. , especially some products under the name of "e-commerce exclusive" , The low price is indeed very attractive, but the actual quality is also very worrying.
There is an old saying that "you get what you pay for". Now that the price of a product has been set at 500 yuan, the cost is naturally very high. If a product of the same type of 50 yuan comes out at this time, it can naturally be determined that the latter is more or less problematic.
There are often some differences between branded clothes and online store clothes. This is one of the reasons why "buyer show" and "seller show" are often staged. From this perspective, consumers should pay more attention to it.
IV. Summary
With the development of society, modern people have become more diverse in consumption patterns, and people's consumption levels have become higher and higher. According to the consumption data released some time ago, 89% of post-90s generations of are more inclined to shop online, and 73% of young people say that they often purchase goods through live broadcast.
I also want to remind everyone here,When faced with a wide variety of products on the market, we must also consume rationally. Before buying, you may wish to consider whether you can use this item in the future, and then consider whether it is cost-effective or not.
Online shopping is indeed convenient for our daily lives, but it should also be noted that not all online shopping products are cheap. Good value-for-money shopping is the most important thing, and I hope everyone can correctly recognize their actual purchase needs and purchasing power.
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