Recently, Victoria's Secret, the leader of the lingerie brand industry, announced that it has teamed up with streaming platform Hulu to produce a three-part documentary "The Rise and Fall of Victoria's Secret", which will be available in Launched in 2022.
The director of this documentary is Matt Ternault, who has directed the fashion documentary "Valentino: The Last Emperor of the Fashion Industry" and won the grand prize. He will seek truth from facts and strive to restore the dozens of Victoria's Secret Years of history.
This documentary mainly analyzes the changes of the brand over the past few decades, and gives people a diverse understanding from the perspective of the company's internal operations, and tells why Victoria's Secret has been so successful. What kind of difficulties and resistances have been encountered in the development of Secret, and why Victoria’s Secret has fallen so far now.
At the same time, the news pointed out that this documentary was made by a third-party team for the sake of fairness and truth, so it will not reserve any reservations about the company’s scandals. It will record an investigation by the "New York Times" on Victoria's Secret, and investigate whether Victoria's Secret executives are misogyny in the documentary.
There will also be a large number of supermodels and industry insiders participating in interviews, as well as many undisclosed screen highlights from previous big shows.
and the current news is that Victoria's Secret is one of the investors in this documentary.Therefore, many people think that the values output from this documentary are beneficial to the brand image of Victoria's Secret.
is likely to be a documentary to clarify rumors, crisis public relations, sell feelings, or give fans a wave of memories to kill, and it may be a new project of Victoria's Secret to develop online popularity.
Many well-known online bloggers pointed out that Victoria's Secret is in decline now, and it is far less brilliant than it once was, and they don’t know where Just lie to netizens.
Victoria's Secret is actually a listed company. Every penny earned by a listed company will be shown on the financial statements. I have studied the company’s financial statements and found that its brand has no operating income in the past five years. Too much change, the total operating income is maintained at about 13 billion US dollars, far surpassing a series of big fashion brands.
During 2020, the stock price of Victoria's Secret even rose from US$8 to US$51 today, a six-fold increase.
But in fact, Victoria's Secret does face a big problem. The company currently has large financing liabilities, which have even exceeded the company’s market value. These liabilities may be due to the failure of the previous expansion plan, or the failure of the company's investment, or the decline of the real economy that caused Victoria's Secret to be heavily indebted.
is also for this reason,The company can no longer spend money to carry out the usual big moves, but must also vigorously develop online sales channels, close physical stores on a large scale, and strive to reduce operating costs and pay debts first.
In 2020, Victoria's Secret has received good positive feedback during the epidemic. In this year when other fashion brands are declining, the overall business The income still maintains a similar operating income, but the brand owes too much debt, and it may take ten years to repay it.
Victoria's Secret now has 68 million followers on Instagram, ranking top among fashion brands, and the unit price of brand products is very convenient to attract customers on the Internet. Consumption, so it still has certain advantages on the Internet.
In general, with the brand's annual sales of more than 10 billion, there is no big problem in maintaining the brand.
However, it is impossible to return to the peak period around 2000, because there are too many debts, and it may take ten years to repay the debts, but ten years is still too long and will happen in the future What things are very unpredictable.
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