fashion circle is really changing rapidly, there is no trendy, only more trendy.
I don’t know if you have noticed that the most popular fashion now incorporates traditional Chinese elements. Whether it is a local domestic product or a foreign street fashion brand, as long as it has a touch with Chinese elements, it can play a different style.
From China's Li Ning to the International Fashion Week to the Forbidden City to launch make-up, from the white rabbit toffee co-branded perfume to Lao Ganma out of the sweater, a variety of domestic products are emerging in an endless stream, beginning to attract the attention of the public.
Of course, this kind of Guochao joint name was praised by some people, and some people ridiculed it. The national trend of
is leading a new generation of trends and becoming a new benchmark for fashion trends.
is here today to take stock of the latest wave of Guochao co-branding cooperation. You never imagined that they would be co-branded with Guochao. But only we can't think of it, nothing they can't do. Whether it is worth paying for the joint name or not, I have to look at this time.
01
Are you hungry × Summer Palace
Unexpectedly? Unexpectedly, the first joint name to be mentioned is actually hungry. I didn't expect that the person I contacted the most every day was the hungry little brother, who delivered me food every day, and now he turned around and played the national tide.
Are you hungry this time? They combined their takeaway riders with the elements of the Dunhuang Feitian murals to create a magical style of fairy delivery. Z8z also created a light show of [Shen Deliver] in Elephant Trunk Hill, and also hired a young lady to play the role of a flying fairy from Dunhuang to deliver food to tourists in Guilin Elephant Trunk Hill.
I just want to say, when can I also summon the gods to deliver takeaways, so that the little brother in Dunhuang can give me a takeaway? When will this operation become popular throughout the country?
In addition, Ele.me and the Summer Palace Summer Palace also launched a five-piece dining set of "Little Lord, Please Eat" around the joint, ranging from color, pattern, style design, and deep cultural expression. They are all integrated into the traditional Dunhuang culture. The beautiful name is: There are four treasures in the meal ~ tableware, tablecloths, triangles and so on. Even eating has a sense of ritual.
02
Tea Hundred Paths × Dunhuang
all say that milk tea is the root of all evil, and all girls who are losing weight can never cross a hurdle, but who can resist the temptation of milk tea? Did you drink the first cup of milk tea in autumn and winter? If not, be sure to come and try this cup-the 100 Dao Dunhuang Cup of Tea.
This time the joint model of Baidao Tea and Dunhuang is the new Feitianmi tea series of Tea Baidao. Antique tea blends wonderfully with the elegant and elegant Dunhuang elements. There are three tea bases: Dahongpao, Osmanthus Maofeng, and Longjing, plus cheese and thick milk. The tea fragrance and milky aroma blend perfectly, satisfying the taste buds on the tongue. enjoy.
The tea ceremony culture is one of the traditional Chinese culture, it is a way of self-cultivation and virtue. The combination of and Dunhuang culture really surprised me when I was waiting for the food. The exquisite milk tea packaging contains the cultural heritage of Dunhuang for a thousand years, and I can't help but want to explore Dunhuang.
03
Lenovo×Forbidden City
Lenovo and the Forbidden City have cooperated for the first time. In 19 years, they have already cooperated to launch the "Smart Renaissance" cultural and creative series. This year launched the "Into the Forbidden City, Man Fanghua" co-branded cultural and creative.
The collision between modern technology and traditional art is a hard core that I have never imagined. However, the appearance of the joint name is pretty good this time, and also gives the cold technology a touch of traditional softness.
's "Into the Forbidden City, Man Fanghua" series this time has a wide range of categories, including e-books, computers, body fat scales, personal cloud storage and various peripheral accessories. The design inspiration of comes from the collections of the Forbidden City. Based on this, a second creation was made in color and form. has to say, it is worth collecting for this face value.
04
DW×Zhang Yixing "Lotus"
As the global spokesperson of dw, it is normal for Zhang Yixing to be the dw platform. Since the era of the era, the 100More than 0 sets of limited edition watches were robbed in an instant.
and this joint model with DW is designed with Zhang Yixing's fourth solo album "Lotus" as the design inspiration. 's new album "Lotus" tells the thousand-year story of the king of Xichu, standing on the Wujiang River. Zhang Yixing combines street dance with traditional Chinese opera dance. If you are interested, you can also watch this MV, modern and classical collision, integrated into the pure and ultimate dance, it is really beautiful.
said that back to the co-branded watch, the national style and ink strap of this watch is its soul. The ink splashes, the mountains and the sea, give it a bold and atmospheric freehand brushwork, and it also echoes the lotus flower's characteristics of "getting out of silt but not staining, clear ripples but not demon". Does have Zhang Yixing fans with the same style? Please give me Amway in the comments~
05
One Hundred Scenes of the South of the Yangtze River × Thirteen Yu Hanfu
"Hundred Scenes of the South of the Yangtze" This game, even if you haven't played it before, should you have heard of it? This is now a relatively popular antiquity simulation business mobile game with the theme of national style. tells you, I couldn't resist the hot temptation, and I am playing now.
This time the Jiangnan Baijingtu and Thirteen Yu Hanfu were jointly named, and four costumes were launched, namely Liniang·Peony Pavilion Dream, Wu Li·Wu Yuebiyu, Tang Bohu·Peach Blossom Wine Village, Zhuyingtai·Huadie The carpets are all designed based on the characters of the one hundred scenic spots in the south of the Yangtze River. They are very characteristic of characters.
plus the IP blessing of the highly-reduced Jiangnan Baijingtu of , many people robbed the pre-sale of these co-branded Hanfu as soon as they went online. Don’t know if you grabbed the pre-sale? Has the deposit been given?
06
Ainuoqi×Summer Palace
I don’t know if you have heard of the brand Ainuoqi, which is a relatively small brand of makeup brushes. Their makeup brushes are all handmade, with soft bristles and very easy to use.
This time Ainuoqi and the Summer Palace jointly produced two sets of brushes, namely the "Liuhe Taiping" and "Fuban Yiren" series of brushes. The meaning of Taiping Mountains and seas symbolizes the great rivers and mountains of the motherland. The
brush is carefully crafted from the handle to the bristles, and it looks very antique. The brush barrel and brush bag that matches are also very beautiful and unique, full of ancient style, and the price is very high, which is very worth starting. Z1z
is written at the end: The
Guochao joint name is so popular now that the traditional Chinese elements get together, it is inevitable that visual fatigue will occur, and the brand recognition will decrease. But the key is to see how the major brands introduce new ones and play with different national trends.
This time the Guofeng joint name, are you willing to pay for them?
