When the concept of trend is popularized in the country along with various variety shows under its name, what is “trend” has become a soul torture that appears in various occasions. You might think that "trend" is the latest thing. For example, the street culture that almost occupies the word "trend" is in the golden age of changing from subculture to mainstream culture. Even so, some people still miss the scene when street culture first emerged. "past" often becomes the inspiration library for designers, after all, reality is always warm and beautiful than memories.
NOSENSE 2021 spring/summer series
, the new trendy brand NOSENSE, took the time machine and brought back 8-bit games from the childhood memories of the principal's common sense (Common sense). The pixel grid from the 8-bit arcade game runs through the joint series of NOSENSE X Kappa. You can see the ubiquitous pixel grid, signature grid and jumping colors in this joint name.
This colorful sense of youth is rare in domestic trendy brands. When asked why pixel elements were used in this collaboration, but heard a different answer from the usual answer, the manager replied in a simple and straightforward way: comes from a boy’s perspective . Common sense is not prepared to tell any in-depth stories, and admits that he is not good at telling stories. His designs are spontaneous, rather than absorbing them entirely from elsewhere.
The simplicity of common sense can be traced when studying at the Parsons School of Design in New York. From the beginning of studying, I use babies as my inspiration. "Even the instructor said why you can do a concept for four years." He put the emotions he got from the baby into the design of his graduation work. Speaking of the reasons, the ambiguity of infancy is one of the most precious memories of common sense. This period has countless lives for the first time.
Common sense: "sometimes simple but difficult to be valuable"
's simple, pure and consistent youthfulness may be a point of NOSENSE's departure from ordinary domestic trend designers. The simplicity of NOSENSE does not mean monotony, the rich color combination is a major symbol of the brand. Before entering the Parsons School of Design to study costume design, common sense majored in pure art such as oil painting and sculpture. This experience gave common sense the control to incorporate jumping colors into a piece of clothing.
NOSENSE 2020 Spring/Summer Collection
designer clothing represents a part of his past experience in a certain sense. The work of common sense before returning to China to establish NOSENSE has been recognized to a certain extent, and his graduation work has been nominated for 2016 Parsons Design The college menswear annual champion, and was named the top ten most promising graduates of 2016 by British Bullett magazine.
NOSENSE 2019 autumn and winter series
from graduation work to the founding of NOSENSE in 2017 after returning to China, common sense has changed from a fashion designer to a brand manager, the change of identity brings more ideas in art design The concept of brand management is the key to the sustainability of the brand for any independent designer brand.
So, what kind of conflict and reconciliation occurred in these simple and innocent attitudes insisted on by reality and common sense?
This requires common sense to answer by yourself.
NOSENSE 2018 autumn and winter series
1. Why did you choose to start NOSENSE? How to define your brand image.
Common sense: when graduated, I didn’t really want to say that I want to start a business, but I have some opportunities and some people will guide me on the road of entrepreneurship. Maybe you do everything well, and fate will guide me. you.
Common sense: Our brand style is very personal, and the image we present is a youthful, energetic, and three-minded young person.
2. Which person or experience has the deepest influence on your design philosophy?
Common sense: I think it is my mentor and classmates. My mentor told me that she actuallyShe didn’t teach students anything, she just guided and urged us to learn. I think every classmate I met at Parsons inspired me to educate me. Without the experience of Parsons, there would be no such brand I made today. .
NOSENSE 2018 spring and summer series
3. What do you think is the most important thing about a brand?
Common sense: If is a brand, your creativity, brand DNA or design height is very important, but as a company your capital chain and operating conditions are also very important.
4. How to deal with negative voices related to NOSENSE?
Common sense: let yourself try to distinguish what professional opinions are and what do not need to be heard. Of course, negative voices are not necessarily bad. You can only make progress if you know where you are not good.
Yi Yang Qianxi wears NOSENSE
5. In 2017, he returned to China and founded the brand NOSENSE. In 2018, he was listed on the Forbes 30 under 30 elite list. The brand is often reported by media and magazines. When you experience multiple praises, you will choose to balance yourself Mentality? Common sense of
: actually received WeChat one day saying that I was nominated by (Forbes), and then I filled out the form very seriously, and it didn't take long to say that I was shortlisted. In fact, I had never thought about being shortlisted before this. I may have been happy for a day, but I soon forgot about it. Because you still have to do real things well, it is not a result, but it makes me feel that I need to work harder.
6. Since the establishment of the brand, what has changed for you
Common sense: has learned to jump out of the comfort zone. I used to not like to deal with people, not proactive, and shy. After starting a business, I found that there are many things that you need to fight for yourself. You can't hide yourself, so I will now convince myself to jump out of my comfort zone.
Wu Lei/He Sui wears NOSENSE
7. NOSENSE has been established for 3 years this year, send a word to NOSENSE after 3 years
Common sense: I hope more people will like our brand, and I hope we will cooperate More interesting brands cooperate, let the flow go, and do everything down to earth. It is not easy for
to implement an attitude and philosophy in an era of rapid changes. How to maintain a balance between one's own simplicity and the complexity of the outside world may look at NOSENSE's next three years.
