From 0:00 on November 1st to 23:59 on November 11th, JD’s 11.11 global love season’s cumulative order amount exceeded 271.5 billion yuan, and JD’s luxury products also strongly proved this higher-quality and more potential market with its brilliant record . From November 1st to 11th, JD.com's luxury goods transaction volume increased by more than 100%. More consumers started their first experience of online luxury shopping during 11.11. The number of first-time luxury buyers increased by more than 200% year-on-year, and the first generation of young users of Generation Z who purchased luxury products increased by more than 279%.
11.11 opening 30 minutes, 130 luxury brands doubled in turnover year-on-year, Gucci, Burberry, Prada, Ferragamo, Hugo Boss, Rimowa, Coach, Stone Island, Yohji Yamamoto, Manu Atelier, Ami Paris became the most popular brands .
Among all luxury categories, apparel, shoes and bags are popular among consumers. From November 1st to 11th, the turnover of luxury apparel on JD.com increased by 116% year-on-year. Fashionable and sophisticated cashmere wear became a hot trend this season; the turnover of luxury shoes and boots increased by 132% year-on-year. Daddy shoes are the "main trend" on the streets in winter; the turnover of luxury bags increased by 93% year-on-year, and the high-value crocodile embossed handbags and mini bags have made a big profit.
The vast number of consumers whose wallet strength and aesthetic taste are online constantly refresh the sales record of JD luxury products. Among them, the highest order during 11.11 came from the Fabergé Russian royal jewellery brand; the popular French street fashion brand Veja sold out; the Ami Paris classic love sweater only sold out in 30 minutes; the Stefano Ricci belt became the most popular A favorite item of the bosses.
Under the special circumstances of this year, the Chinese market, which is the first to recover and recover, has been placed high expectations by global luxury brands. JD.com's large high-quality customer base also once again demonstrated its strong consumption power in this year-end shopping spree. Catering to the demand for personalized, diversified, and high-quality consumption upgrades, JD luxury products have gathered clothing, footwear, luggage, accessories, jewelry, children's clothing and other rich categories from all over the world, attracting nearly 200 official luxury brands Settled in. Shopping on JD.com for the new season of luxury items and various limited editions is becoming a new consumption habit of more and more consumers.
(Editor in charge: Kang Linghua)
