Recently, one of the most anticipated summer variety shows "This is Street Dance 3" returned strongly. The "Century Battle" of the four captains Wang Jiaer, Zhang Yixing, Wang Yibo and Zhong Hanliang caught everyone's attention.
And the point that makes Mi Orange the most eye-catching, in addition to the amazing dance skills of the four captains, there is also this black galaxy Tee on Captain Wang Yibo.
Only after searching, it turns out that this Tee comes from the South Korean street fashion brand ADER ERROR that has been on fire in the past two years.
Speaking of this brand, this year it has a tendency to catch up with WE11DONE's popularity in China, and it has been loved by many "big cargo buyers".
Autumn
2020/08/07
杨Power
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2020/08/07
Zhou Jieqiong, Ouyang Nana
ADER ERROR was born and became popular in 2014. Unlike many other famous fashion brands, a well-known designer leads the way. The brand’s design team consists of designers from different areas such as catering, design, painting, etc. from Seoul, New York, Paris, London and other regions. It is not so much a Korean brand as it is a mixed race from all over the world.
The special pedigree makes this brand full of playfulness and artistic sense from the single product to the promotion from the inside out.
ADER=Aesthetic+Drawing+er, meaning "Aesthetic Creator", ERROR It represents "error" and other negative things.
The brand believes that no person or thing is perfect, and mistakes are worthy of appreciation. Therefore, ERROR is added to the brand name, hoping to transform those near-error existences through aesthetic creators, and introduce the brand Slogan by the way. But near missed things", quite interesting.
And a brand can quickly adapt to the market and gain a firm foothold. In addition to being interesting and fresh, it is far from enough. Product creation is the foundation.
ADER ERROR’s creative team believes that “professionalism” and “innovation” are equally important, so it has formulated its core attraction: the “FINE” rule.
is disassembled, F is Fun, I is Immediate, N is New, and E is Easy.
ADER ERROR What you create will definitely not be boring. In a life environment that is quickly adjusted to breathlessness, Brand Hope Customers can find a hint of freedom in those items with a little bit of evil taste .
Just like aliens themed 2020 Spring/Summer "VADER" series, the official website leaflet introduced to consumers the situation of aliens invading the earth in the form of spoof news. The flashing and weird pictures in the report seem to prove that the TV station has been controlled by aliens fact.
"If there is anything we want to do, we will act immediately." ADER ERROR The team said in the interview.
was inspired by the video game Space Invaders. The "VADER" series is almost ready. This series includes all the designs from the basic Tee to the surroundings, not only the brand logo is redesigned, but also the pattern It combines functionality and technology with tailoring style.
ADER ERROR dedicated to creating new things, there are many ways to play, seemingly casual folds, interesting stitching on the cuff or Ingenious drawstring storage, every seemingly simple item has tiny details waiting for you to discover.
ADER ERROR There is also a big guideline Easy, this word not only means that the brand hopes that anyone can easily access fashion and art The wish also entrusts the brand's "de-genderization" concept.
ADER ERROR hopes to break people’s prejudice against gender with "genderlessness", and reduce all clothing forms to uniform size and neutral style. The large Oversize does not emphasize the body curve, no matter who it is. control.
If you start to become interested in ADER, you may wish to start with one piece ERROR Vader Tee Let’s start, the T-shirt of the alien theme series inherits all the core DNA of the brand, simple, novel and fun.
Even the simplest Logo Tee has a sense of detail that closely follows the theme.
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