Cover News Reporter Li Xuedan
As the Chinese New Year is approaching, the Lunar Calendar Year of the Rabbit is about to begin. In the Chinese zodiac, people regard the rabbit as a symbol of luck, with characteristics of wisdom, generosity, wit and compassion. Designers integrate cute rabbits into various fashion items, bringing beautiful meanings.
Explore your heart's desire Burberry presents the 2023 Year of the Rabbit New Year advertising campaign
The New Year of the Rabbit is quietly approaching, and Burberry has launched the 2023 Year of the Rabbit New Year advertising campaign, "leap" to move forward with its original aspirations and show off its ambitions "Rabbit", adhering to the brand's adventurous spirit, exploring more possibilities from multiple perspectives, and letting inspiration fill the entire Year of the Rabbit.
The advertising film is performed by actor Qi Xi, actor Shi Pengyuan and female football player Zhao Lina. In the lens of director Zika Liu, everyone embarks on a dream-chasing journey in an open space, exploring their heart's desires in a dynamic way, gaining extraordinary experiences, and radiating confidence, enthusiasm and creativity. The newly released capsule series is also inspired by the New Year of the Rabbit, using soft rabbit ears to reinterpret the exclusive logo pattern of TB, and flexibly embellishes women's wear, men's wear, children's wear, the iconic Lola bag, accessories, cashmere scarves and silk scarves. The rabbit print adopts a back-to-back design, and the rabbit ears are connected to form a heart-shaped pattern, showing a playful and playful personality.
The women’s outerwear collection includes a reversible jacket, with one side printed with TB’s exclusive logo and a pattern celebrating the New Year of the Rabbit, while the other side is quilted and embellished with the brand’s logo. There are also casual fit bunny patch fleece jackets and functional wool bomber jackets. New knitwear collections include classic jacquard worsted crew-neck cardigans and intarsia knits with Year of the Rabbit-themed prints.
Lanvin's new Botanica capsule collection depicts a picturesque dreamland
The new Botanica capsule collection draws inspiration from the chic tailoring of Lanvin's 2023 resort series to create new silk items. The unique and exclusive prints also add highlights to this series, vividly depicting a picturesque dreamlike secret land, with playful rabbits jumping out, flowers and mushrooms contrasting with each other, like an adventure in a secret realm.
The colors of this series are inspired by gems and minerals that symbolize luck: malachite represents rebirth and success, pearls represent longevity, rose quartz represents love, and jade represents kindness and kindness. The wonderful and charming colors all convey good wishes.
Bugs Bunny appears BOSS joins hands with Looney Tunes to welcome the New Year
The most famous cartoon rabbit image in history - Bugs Bunny and his friends will also come to participate in the event. The Looney Tunes x BOSS Chinese New Year joint series combines popular cartoon images with BOSS classic silhouettes, perfectly fitting the New Year theme of the Year of the Rabbit. This exclusive joint series combines Bugs Bunny and his friends with traditional Spring Festival elements such as Chinese red, and offers a series of men's and women's items focusing on luxury casual sportswear, knitwear and outerwear.
Patterns, prints, patches and embroidery designs combine two instantly recognizable brands. Looney Tunes' fun slogans are complemented by a variety of carrot and cute rabbit patterns, plus the iconic BOSS logo and monogram prints, defining a unique and playful aesthetic. The festive red and gold are boldly blended into black and white tones, implying good wishes and expectations for the coming year. The college-style baseball jacket plays with the concept of material splicing and genderless dressing. The main decoration is the image of Bugs Bunny wearing a BOSS jacket and leaning on the oversized letter B pattern; the zippered reversible jacket can be changed at will. There are also cute rabbit intarsia knitted sweaters, same-tone Bugs Bunny embroidered black jeans, and Bugs Bunny and Lola Rabbit themed red dial watches for men and women.
[If you have news clues, please report them to us. Once adopted, we will be compensated. Follow us on WeChat for reporting materials: ihxdsb, QQ for reporting materials: 3386405712】
