Jewelry sales skills: "Like many customers are accompanied by their husbands or boyfriends. When they ask for their opinions, they always say the same thing, just like it..."
01066 Student case:
Customers were watching at the wedding counter at the door, and I went to receive it.
Me: Beauty, do you want to see the necklace?
Customer: Yes, I want to see the necklace.
Me: If you like it, you can take it out and try it on!
Customer: I want to take a look first.
I: lines, you can take a look first. These are chain sets, which are relatively exquisite. The ones on the other are freely matched. You can choose the chain shape and match them with your favorite pendant. Do you like exquisite or generous ? likes exquisite ones, you can choose a chain, and if you like generous ones, you can freely match them.
Customer: Likes exquisite.
(I took a few sets of chains for her to try on, and she liked one. During the chat, I knew that she was going to get married next month. Now come and take a look at )
Me: Then look at the ring, and know which style is suitable for you in the future.
(I have also picked the right ring. Later asked her if she needed to see bracelets and earrings, and later chose bracelets and earrings)
Customer: Wait a few days later, my boyfriend came back and asked him to help him refer to it.
Me: Beauty, you have chosen all of you for so long, you really like these styles. Now our store is doing brand promotion activities, and is now very discounted.
Like many customers are accompanied by their husbands or boyfriends. When asked for their opinions, they will always say that , just like it. So, when buying jewelry, it is mainly because you like it, and you will wear it frequently, right?
Our Lao Fengxiang brand, you should have heard of it. It is a century-old brand and a first-tier brand. It has a history of more than 170 years. The quality and after-sales of are very good. The national cleaning, maintenance and repair are free. and our after-sales service are very good. It is not that you don’t like it in the future. The first time you change the model is always the original price. After the first time, the annual Double Eleven will be changed according to the original price, without increasing it.
You are preparing to get married, Our store can also help you not decorate your wedding house for free, is free, and which decorations are bought by our store ourselves.
(The customer later thought that buying now can save a lot of money. We also applied for a gift for her and successfully sold )
Teacher Luo explained:
What is a forced order? It’s not that you keep forcing customers to pay, but , but that you want to tell the customer why she should buy it now., let’s re-analyze what aspects did this transaction say from:
1. Style: You have chosen for so long, and the style is also your favorite;
2. Activity: Just now do activities, the price is much more cost-effective than before;
3. Resonance: Buying things and asking your boyfriend is a waste of time. He only knows that words, just like you;
4. Brand: A century-old brand, a time-honored brand, more than 170 years of history, quality and after-sales service are guaranteed;
5. After-sales service: doesn't like to wear it in the future, you can change it at the original price, and you don't require an increase in the replacement;
6. Value-added service: helps you arrange your wedding house for free at that time;
7. Gift: is not the key bargaining chip for transactions, but it can increase customers' favorability for the brand and sales.
The seven reasons are layered and progressive relationships. If you can give customers enough reasons to purchase , she will feel that it is okay to buy now.
I am Robin, focusing on jewelry sales skills and speech training. My original work of [Robin, who sells diamonds] is prohibited from reprinting without authorization. I have joined the copyright protection program of "Rightknights.com".
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