Gucci has created a style tag that is deeply rooted in people's hearts in the past few years. Whether it is the classical, literary, mysterious aesthetic temperament, the Renaissance romantic style, or decorative elements such as nature, flowers, insects, and animals, when it comes to the "Gucci" space, we will all have some associations.
In December this year, Gucci's store in Shanghai Hang Lung Plaza was reinstalled, and with four floors and more than 1,000 square meters of retail space, it has become the brand's largest retail space in Shanghai. The Gucci Shanghai Henglong store space presents products including men's and women's clothing, leather goods, handbags, high-end jewelry, perfume accessories, and Gucci Décor home decoration series, covering all aspects of life. At the same time, some exclusive products and limited-edition handbag series are sold in the store.
Gucci Hang Lung store space design continues to combine the brand tradition and modernity, industrial and romantic design style.
In recent years, Gucci has been bringing a steady stream of freshness to the fashion industry. From the layout of the show to the details of the pattern on exquisite clothing, all of them are quoted from classics. Multicultural symbols from different periods and regions have been widely cited as inspiration. Gucci uses such rich imagination to connect the past, present and future, and these inspirations have also been used in spatial design.
Enter the space, a layer of space uses light pink on the wall and columns, and is equipped with golden borders on the shelves. The colliding of pink and gold colors creates a romantic retro feel. The white walls are decorated with patterns to express the brand's love for decorativeism. The first layer is mainly composed of elegant women's leather goods and bag accessories.
Above picture: The colliding of pink and gold creates a romantic retro feel. The white walls are decorated with patterns to express the brand's love for decorativeism.
in the picture: The first layer is mainly composed of elegant women's leather goods and bag accessories. (Left) The plant setting that runs through the space conveys Gucci's imagination of nature. (Right)
The following picture: In the center of the store, the mirror spiral staircase connects the four-story store space, consisting of a multi-faceted refracting mirror wall and three-color spliced marble, showing an amazing symmetry.
is located in the center of the store, a mirror spiral staircase connects the four-story store space, consisting of a multi-faceted refracting mirror wall and three-color spliced marble, showing a symmetrical beauty. When people step into it, multiple reflections will appear in the mirror. In the 2022 Fall and Winter Show, the "Exquisite Gucci" series is fantastic in the dazzling reflector hall, and this symbolic space strongly and clearly shows the fashion potential of multiple selfs. This spiral staircase is like grafting a space-time tunnel of different styles, injecting rich and different design inspiration into the store.
rotating escalator combines traditional marble and multi-faceted refraction mirror walls, just like grafting different styles of space-time tunnels. Each floor of the
store is extended in a circular space, with diverse materials and elements colliding to create a sense of drama, and echoing the types and styles of retail creations on each floor. The second floor space is equipped with a jewelry and fragrance area. The fragrance series that gets inspiration from alchemy is itself a wonderful existence, just like the potion container in the classical laboratory, which also gives the space a mysterious temperament. The seat series wrapped in tassels, velvet and jacquard trim in the space combines into comfortable coffee break areas. The second floor also sets up a lounge with full pink interior for VIP members.
second floor space specially set up a Gucci jewelry and fragrance area. The men's space on the negative floor of
provides a variety of personal choices. Several sets of men's formal suits of different materials show the serial numbers in the ready-to-wear series, using a sense of ritual to describe the elegant and exquisite image of urban men.
B1 layer provides diverse choices for contemporary men of different styles.
shows more street-style clothing and shoes on the other side. "Good Game" is a term used by gamers at the end of the online game. The Good Game series uses bold metal laser colors and Gucci iconic logos and patterns to explore the imagination between fashion and game. This series is also an exclusive work of the Hang Lung store, showing personalized colors with fun imagination.The Adidashml3 x Gucci co-branded series that combines high-end fashion and street leisure. The reinstalled store allows customers to constantly explore novel things, and shuttle through it brings infinite inspiration and unique shopping experience.
The GOOD GAME special series presented by men's space is an exclusive work of the Hang Lung store, paying homage to the game world.
Follow the escalator into the VIP space on the third floor. The ground is covered with geometric patterns of colorful marble and textured wooden floors. The light blue fabric decorated with wrinkled decorations on the walls layered. The bright lights and colorful colors reflect the extremely traditional aesthetic style.
Entering the VIP space on the third floor, you can see the antique Chinese screen, wall cabinet and the Gucci Décor home decoration series.
In the three-layer space, Gucci picks inspiration from different periods and regions, and the characteristics of presenting them in one place are more obvious. The antique furniture found by the Gucci team from all over the world is distributed throughout the space, such as Chinese wooden screens, dining tables, wardrobes, antique mirrors hanging on the walls, etc. They carry the brand's favor for the vintage collection and diverse aesthetics. The antique furniture found by the Gucci team from all over the world is distributed throughout the space, and the antique mirrors hanging on the wall have a long history.
Gucci creations of different categories are also displayed here. The Gucci Savoy series includes trolley cases, travel bags, suitcases, hat boxes, etc., to meet various travel needs and interpret contemporary travel stories. At the same time, rare leather handbags and special mahjong sets presented in bright colors are all exclusive products for Hang Lung stores.
Gucci Savoy series includes travel bags, suitcases, hat boxes and other products to meet various travel needs and interpret Gucci's contemporary travel stories.
Fashion is not only about clothing, but also about the overall lifestyle. The nostalgia and classical atmosphere of Gucci are mixed in the scene of space. In the center of the 3-story space, a leisurely afternoon tea area is carefully created, surrounded by red velvet sofas, two jacquard-decorated seats and marble tea tables.
Above picture: The space displays unique mahjong and other lifestyle works, exclusive to Hang Lung store.
in the picture: On the table is a group of wax leaf printed porcelain, all from white porcelain material from Richard Ginori, the oldest porcelain brand in Italy, decorated with yellow wax leaf printed patterns.
The picture below: Gucci's nostalgic and classical atmosphere is mixed in the scene of the space, the afternoon tea area of the three-story space.
Walk into the table and take a closer look. Gucci Décor home decoration series is appropriately decorated. The suede sofa is placed with double G-patterned jacquard pillows of various colors, and a floral wool blanket is placed on the side. On the table is a set of wax leaf printed porcelain, all from white porcelain material from Richard Ginori, the oldest porcelain brand in Italy, decorated with yellow wax leaf printed patterns. The retro and old printed carpets laid on the ground and the very retro-style Gucci Décor home decoration series create visual layers and texture in different spaces. In the three-layer VIP women's space, the wrinkled light blue fabric is integrated with the ivory white wall, and the rare leather bag and the "Gucci Chuangxing" series of ready-to-wear clothes are displayed.
In Gucci's creative vocabulary, it is naturally an eternal source of inspiration. Green plants and flowers are indispensable in Henglong stores. The plant landscape throughout the space condenses the brand's imagination of nature, pleasing to the eye, attracting people to travel through it, and gaining a unique sensory experience.
Above picture: There is an independent bathroom in the VIP area, making the shopping environment of guests more private.
The following picture: Gucci Décor home decoration series is uniquely presented on the antique dining table.
Photography: Sui Sicong
Organization: Alareiks
Room Ruyi Visual Design: Coconut Milk Man
