Christmas on the eve of the arrival of , Hangzhou Building Hangzhou Hangary Hangary Hang also decorated ——A whole white building "Wear" Hang A string of Black bow pearl necklace, I looked very stunning .
Although on color only has black and white gold, is such a simple color with a very textured design . adds a bit of elegance and nobleness to Chanel's door head . at the same time , "wear" such pearl accessories on the wall , instantly makes the wall a print advertising space for Chanel. can be said to be the effect is very eye-catching , attracts passers-by to stop and check in to share .
This eye-catching decoration does not only appear in the Chanel door head in Hangzhou, . . From the video pictures posted by netizens on social platforms, , , chner door head design in Paris, also uses pearls and bow elements bead accessories . However, because of the retro shape of the wall , seems to be more in line with Chanel luxury goods positioning .
is not Chanel's . , for example, Dior . Dior Dior The latest Christmas theme combines the complex and exquisite Baroque style and holy and elegant Greek aesthetics. star pattern like snowflakes , and the lifelike around it. vine flower vine , adds a touch of fairy spirit to the entire store.
Chanel In addition to the above-mentioned pearl shape , , for this year's Chanel No. 5 perfume , Chanel Chanel 11001Chanel 1st birthday" , Chanel 1, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , html store , , , , the classic shape of Chanel 5, magnify the classic shape of perfume in equal proportions, , and makes it into an giant perfume styling lighting. , the perfume styling, has also used in some Chanel stores in the country.
Hermes uses green bamboo as the main element to arrange , , shows The brand theme of this season ——History of humans and nature coexist in harmony. further analyzes , in oriental culture , bamboo is not only a plant, but also represents a kind of elegant and unyielding character , Hermes chose such a special material as the main decorative element , , demonstrates the unique industry status of the brand .
With the diversified development of offline scene marketing forms, there are more and more marketing methods that attract attention and recognizable. With the interactive, technological and entertainment expression methods, these marketing content has achieved a more eye-catching purpose than traditional marketing, giving door head design more connotations in addition to decoration - becoming an offline traffic entrance that can help brands continue to attract traffic. Therefore, more and more merchants are beginning to pay attention to offline store marketing, thinking about how to improve the "appearance" of marketing scenarios, thereby attracting consumers' attention and allowing them to have a more interesting experience.
In the era of information explosion, it is very difficult for the audience to concentrate when they accept fragmented content. At this time, the offline "sighted" door design can attract a large number of audiences to "flip the brand" with their unique Internet celebrity attributes and strong reputation transformation.
Whether it is Chanel's door head design this time or other brands' door head designs in the past, they integrate high-value and high visual impact brand cultural symbols into offline scene marketing, which can not only further build an effective brand image in the minds of consumers, but also convey the connotation of corporate culture and reach the minds of consumers.
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